K-pop is now one of the biggest trending music genres in the world. With recent successes such as Kpop Demon Hunters, BTS, BLACKPINK, and Katseye taking over the Grammys in 2026, Gen Z and Gen Alpha are experiencing K-pop in a much different light than 10 to 20 years ago. We break down how K-pop has not only influenced a new generation, but also how this new generation is living it!