BLACKPINK x My Melody: The "DEADLINE" Tour Takeover— Merch Details!
- lewishooper1
- 7 hours ago
- 2 min read
The world’s biggest girl group is teaming up with Sanrio’s iconic My Melody for a historic takeover of the DEADLINE World Tour. This unexpected fusion brings a high-fashion, "dark-coquette" aesthetic to stadiums worldwide. Let's take a closer look at what fans can expect!
Edgy Meets Sweet
This edgy, yet sweet collection, redefines tour merch by blending BLACKPINK’s signature leather-and-pink grit with My Melody’s classic floral charm! Fans can expect a "Deadly Cute" visual appeal that takes over both the stage screens and the pop-up shops this year!
Exclusive Tour Merchandise
Every successful tour sells merchandise, and despite the usually high price, it is something that fans often buy anyway to remember the special moment!
So get ready to get your hands on limited-edition light-stick covers, plush backpacks, and one-off tour outfits. Every item is a collector's dream, specifically designed to be "blink-and-you-miss-it" during the tour run!
Immersive Fan Experiences
K-pop fans, get ready! During the tour, there will be a chance for fans to immerse themselves in some of the hottest experiences out there! Only on selected tour stops, My Melody photo zones, and themed cafes will be available for fans to enjoy before the doors open. It’s more than just a concert; it’s a fully branded universe where K-pop meets character culture. The Dojeon team cannot wait to see your photos!
Global Availability & Deadlines
It is officially time to get ahead of the game and snap up your merchandise while you can. Some items are tour-exclusive, and a limited digital capsule will be released online for those who can't attend in person. Be ready to move fast, as the "DEADLINE" name isn't just for show—once the tour ends, these designs are gone forever. So what are you waiting for?!
So, are you ready to purchase your tour tickets? Download our K-pop Survival Guide to learn how you can save hundreds on your next BLACKPINK concert! Head to our online store for your copy!
Final Thoughts
The BLACKPINK x My Melody collaboration is a masterclass in branding that proves global icons are better together. The Dojeon team is behind the message that the collaboration is trying to pass off. Whether you’re a Blink or a Sanrio collector, this tour cycle is officially the most stylish event of 2026. Will you be collecting? Comment below and let the Dojeon team know!