Hyundai has experienced a significant brand shift by entering the high-performance automotive industry with its N Division. This strategic move has attracted global attention and positioned Hyundai as a prominent participant in the performance car industry. Recognizing the desire for thrilling driving experiences, Hyundai engineers and designers set out on a quest to produce a line of performance-oriented vehicles that defy the brand's conventional image. The N Division, situated at Hyundai's worldwide R&D headquarters in Namyang, was formed to drive this ambitious initiative.
Hyundai's N Division began in 2013 with the unveiling of the first concept car, the Veloster N, at the Frankfurt Motor Show. Building on the Veloster's popularity, the N version brought a slew of performance enhancements, including a turbocharged engine, improved suspension, and aggressive aesthetic elements. The Veloster N was not just a declaration of purpose, but also a signal that Hyundai was serious about making a name for itself in the performance vehicle category.
Hyundai's N Division cars are placed under rigorous testing at the Nürburgring in order to provide an unparalleled driving experience. The Veloster N's popularity prompted the launch of the i30 N and i30 Fastback N, increasing Hyundai's high-performance portfolio. The N Division's participation in motorsport, including the WRC and TCR International Series, displays and accelerates technology developments.
Hyundai's future plans include developing more N-branded vehicles and adopting emerging technologies such as electrification. The development of the N Division has enhanced Hyundai's image and encouraged other automakers. It is a watershed moment for Hyundai, proving the company's ability to attract driving fans and strengthen its place in the performance car industry.
This is great news for the Korean auto industry! As hallyu becomes more prominent in the Western hemisphere, the rise of Korean auto manufacturing is beginning to take its hold upon what once was a very skeptical market. Let us know if you drive an N car! What are your thoughts? Comment below!