The hit TvN show, Our Blues, is currently the number one watched drama in South Korea right now! With an Avengers-like cast, this drama is expected to draw many eyes and money from many sponsors. Here's the list of the number of product placements, so far, that we've seen!
Samsung Galaxy S22
Samsung really seems to be pushing their new flagship phone, the Galaxy S22, in this drama. It seems that every character is using it!
Bae Hyun Sung using the Samsung Galaxy S22. Via Netflix.
The most blatant use of the Galaxy is during the scene where Min Seon-A (Shin Min-A) is taken to a horse farm by her childhood friend, Lee Dong-Seok (Lee Byung-Hun), and forced to record him riding a horse for her son.
The scene then goes on showcasing the phone's new video recording technology and is also filmed from a first-person POV!
Although it is pretty cool to see the new phone's video capturing capabilities, we feel that it was a little too much! In the next scene, Min Seon-A is reunited with her son and takes him to the aquarium where we witness more of the same!
Product placement of cars in Korean dramas is pretty common. Usually, there will be only one brand that is featured in each drama, in this case, it is Chevrolet. Keeping with the theme of rugged outdoors Jeju style, Chevy showcased its new line of trucks and SUVs.
Park Jung-Jun (Kim Woo-Bin) is the local ship captain who is also the town's all-around good guy. He helps those in need and tries to break up fights between the town's trouble makers, Jung In-Gwon (Park Ji-Hwan) and Bang Ho-Sik (Choi Young-Joon). Every macho guy needs a macho truck and Chevy delivered with its new 2022 Colorado.
2022 Chevrolet Colorado.
Park Jung-Jun's love interest, Lee Yeong-Ok (Han Ji-Min), a haeneyo 해녀 or female diver, also drives a Chevy Traverse. She picks up the older female drivers every morning so that they can board the boat to catch mollusks, seaweed, and other sea life from the ocean to sell to local fish markets.
2022 Chevy Traverse.
Choi Han-Su (Cha Seung-Won), a recently transferred bank manager from Seoul, goes back to his childhood roots and is reunited with long-lost friends. He is seen driving the new Chevy Malibu and even the car in front of him is a Chevy!
2022 Chevy Malibu.
The Chevy theme throughout this drama is sometimes ridiculous at times since the characters are always on the road. There is even a scene where Lee Dong-Seok (Lee Byung-Hun) curses out the obvious Mercedes Benz he borrowed from his friend when he finds out that his childhood crush, Min Seon-A (Shin Min-A), doesn't share the same feelings as him!
Food & Drink:
Bibigo & Starbucks
What is a Korean drama without food and drink? We're surprised that there aren't more food and drink products in this series, but there are a couple that we would like to point out, like a sore thumb!
We noticed that while the characters were at each other's homes, the products were displayed quite nicely and the characters had a positive reaction when eating/drinking.
If you haven't noticed, when the series first showed Shin Min-A, there were instant product placements everywhere. She's the PPL (Korean slang for product placement) queen!
As soon as we're introduced to Shin Min-A's character, we're immediately taken to her sitting in front of the vanity mirror applying makeup by Givenchy!
Surprisingly, Our Blues doesn't have many accessories displayed throughout the series. One noticeable brand that was consistent in several episodes was the Korean jewelry brand, Didier Dubot in which, of course, Shin Min-A is the spokesmodel!
Overall, since this is currently the number drama in South Korea, we've come to expect there would be many products included. Let us know if this surprised you at all! What's your favorite product from this drama! Did we leave any out?