As Seong Hui-ju, IU moves between chaebol power dressing, royal elegance, and soft modern romance without ever losing her character’s identity. What makes the styling work is that many of the outfits look expensive without relying only on impossible couture pieces. Under the luxury labels, the drama leans heavily into clean tailoring, neutral palettes, layered basics, and smart accessories — which means a lot of these looks can actually be recreated on a normal budget. Our favorite looks!

The Dojeon team was offered something rare: the chance to try a sample of the red heels created for the Seoul promotion of The Devil Wears Prada 2 — the same design concept gifted to Meryl Streep and Anne Hathaway! Check out our one-of-a-kind experience!

After a strong showing in Milan, the South Korean fashion house, TROA, returned to Seoul with clarity. At Fashion KODE 2026, the brand did not start over—it continued. The result was a collection built on control, structure, and quiet confidence. The Dojeon team got an exclusive look at the new F/W 2026 lineup!