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NewJeans ' McDonald's campaign is successfully landing the Southeast Asian countries! The K-pop group's "Chicken Dance" campaign is indeed instrumental in boosting McDonald's marketing, particularly in the Philippines! Last March the K-pop group was unveiled as the new brand model of McDonald's Korea. The campaign is also set to land in other Southeast Asian countries like Thailand, Malaysia, Brunei, Indonesia, Taiwan, Hong Kong, Singapore, and Vietnam. The campaign addresses the message, “A whole new crispiness that makes us dance, a whole new Chicken World”. This dance campaign also highlights the delicious moments the fast-food company shares with its customers. In the Philippines, the McDonald’s Chicken Song” dance challenge will be a part of the campaign and various prizes await through weekly draws. This campaign is set to land in Indonesia on July 12, and in Brunei and Malaysia on September 1 and 7 respectively. The launch in Taiwan and Hong Kong would be around late-October. The vice president and chief marketing officer at McDonald’s Philippines, Oliver Rabanas expressed his delight at the launch of NewJeans Chicken Dance Campaign in 10 Asian markets. He hopes that through this campaign more people can be engaged in the experience and customers would enjoy the special aspects of the campaign such as the dance challenge and special packaging. Let us know if you know the "Chicken Dance"! What do you think about McDonald's new marketing strategy? Comment below! #NewJeans #McDonalds #McDo #crispychicken #dancechallenge #Kpop #Kpopfan #foodie #fastfood #YouTubeAd

With fast turnaround times, a high burnout rate, and intense training that is possibly endangering K-pop idols' health, we at Dojeon Media want to know: "Is the K-pop model sustainable?" We break down some key elements in the "K-pop model" to see if K-pop is in it for the long run! Questions have arisen about the long-term viability of the current K-pop system, with its intense training, rapid debut cycles, and high burnout rates among idols. Discussions focus on the need for more sustainable practices. The more I have looked into K-pop during my time in Korea, and the longer I have worked in the entertainment industry, I have concluded that everything in K-pop is fast, and it has something to do with how oversaturated and competitive the market is. Fans have come to expect at least 2 comebacks per year from groups, not to mention all of the other schedules (variety shows, end-of-year performances, etc.) that the more popular groups have. I think the K-pop industry has created a system for its artists where burnout is inevitable (if you do it long enough and at the same pace with no significant breaks). Or sadly, you will just get replaced or forgotten about. Unless you reach a certain level of fame and can have some say over the pace of your schedule, I imagine it gets exhausting after 7 or so years (not even including time spent as a trainee ). I can't imagine the stress, especially for the more introverted idols. I feel so bad when there are statements saying they have to withdraw due to anxiety, but idols have to go back to performing and putting on a show and a positive front for the cameras. So can the K-pop industry be sustainable in the future? Let's take a look at some of the factors why I think that the K-pop industry is not sustainable in the future: Rigorous Training and Management: K-pop trainees undergo an extremely intensive training process, often for several years, before debuting as an idol. This training installs strong discipline, work ethic, and coping mechanisms to handle the intense demands of the idol lifestyle. K-pop entertainment companies also tend to have very regimented management systems to oversee and support their artists. For example, take a look at Ruka's (BAYBYMONSTER) 10-year journey from trainee to debut ! Tightly-Knit Team Dynamics: K-pop groups are typically comprised of multiple members who experience the idol lifestyle together. This provides a built-in support system and sense of camaraderie that can help idols cope with the pressures they face. The team dynamic is a core part of the K-pop model. However, most of the time this is just fronted and members in any band (worldwide) tend to have negative dynamics with other members. Protective Fanbase: K-pop fans, known as "fandoms" , tend to be extremely dedicated and protective of their idols. Idols receive a tremendous amount of emotional support and encouragement from their fanbase, which can help mitigate feelings of isolation and burnout. I feel like burnout in less than 10 years for artists who are at least semi-successful isn’t normal in the Western music industry (I can’t speak to other industries). I know that fans like to complain about mismanagement and lack of company promotion (Which I have written about in a previous article ), which is absolutely a factor in idols deciding to not renew contracts/leave the industry/focus on other career goals like acting, but I also feel like some of them are probably just tired of it all, and therefore I think with this current rate, the K-pop industry without significant changes can be sustainable in the future. Let us know your thoughts on this topic in the comments below. #kpopmodel #kpopsustainability #kpopidolhealth #mentalhealth #overworked #kpopindustry

Popular K-pop girl group NewJeans will finish their amazing year off by performing on New Year's Rockin' Eve! We break down which songs the girls will be performing and where to watch them! Named officially as "Dick Clark's New Year's Rockin' Eve" it has been hosted by Ryan Seacrest since 2008. The show first aired on December 31, 1972, in the United States. It is one of the most popular New Year's Eve programs in the United States bringing millions of viewers each year! This year, you can tune in to watch K-pop sensation, NewJeans , perform their smashing singles "Super Shy" and "ETA" on ABC networks around the United States. The show will air on December 31 at 8 PM /7 PM Central U.S. Time or January 1, 2024, at 1:10 AM KST . NewJeans will be performing from South Korea and will be broadcast to ABC Networks! Check out this Twitter post! We're all excited to see the first K-pop group featured on this program! How will you bring in the new year? Comment below! #newjeans #supershy #eta #RockinEve #NewJeans_NYRE

BTS FESTA 2022 OT7 Photoshoot (Credits: HYBE) A 12th Anniversary to Remember The celebration kicked off from the crowd had fans in happy tears J-Hope's Photo Sketch from HOPE ON THE STAGE in SEOUL (Credits: HYBE media exploded with reactions: The impact of BTS’s return even made headlines in financial news as HYBE

October 7, 2023, in Pasay City , Bunnies United Philippines , in collaboration with Cafe Janggeum , presented "Apple of Our Eye, Ipham Hanni's Birthday Event at MET-Live Pasay." Filo-Bunnies had a great time celebrating and having fun on NewJeans ' Hanni Birthday! Both official and unofficial merchandise were given away! Filo Bunnies greeting Hanni! A happy birthday🎁🎉 It was wonderful to host you all! Your presence made this event a success, and we hope you had a wonderful time! We hope you created valuable connections and fond memories. We want to thank our partner Cafe Jang Geum for their generous support in making this event a success and express our heartfelt appreciation! Thank you once again for being a part of this gathering event. We are excited to see you again at future events. In the meantime, remain inspired, and connected, and continue to support our dear NewJeans! Comment below what type of event we should help host for next time! #뉴진스 #하니 #HAPPY_HANNI_DAY #PhamPhamDay

The cost of stardom—how soaring production costs and a saturated market are forcing once-promising groups into an early retirement. We cover all the groups that once had potential that fell victim to this phenomenon. Image: K-pop's Purple Kiss - Photo: Kpopmap.com The K-pop industry has had a whole host of concerns raised recently over the mounting number of K-pop groups, especially those within the girl group category. These bands include upcoming names such as Purple Kiss and Weeekly . Sadly, the situation has been described as a cause for concern, and some industry insiders have doubts about the full future of these emerging artists. A shock wave has been sweeping through the K-pop industry, and a series of dramatic events have left multiple girl groups in crisis, following the termination of Weeekly's contracts earlier this year, and the indefinite hiatus of "Everglow" . This comes after the group IHOTEU disbanded after just seven months, following a major controversy, while NATURE 's breakup was reportedly fueled by unsettling rumors surrounding a member. The increasing frequency of these incidents has sparked serious concern about the stability and future of these idol groups who might not be making enough profit, or fail to make the mark. Effects on the K-pop sector Due to the recent scandals and collapses of some idol groups, it is clear that it is not an isolated incident with one particular band, more so a clear sign that entertainment agencies are facing financial problems. Could this be because the industry is oversaturated? The Dojeon team thinks so. The future of the entire sector hangs in the balance, with companies forced to make brutal decisions to stay afloat. Without a radical shift to sustainable practices, this era of rapid expansion could be heading toward a devastating collapse, which means that new talent within the industry faces a hard time trying to 'make it'. The K-Pop Market's Challenge: How It Affects BTS Fans The K-pop industry is currently facing some major challenges, and these issues are directly impacting the fan community, including those fans like ARMY , who adore everything BTS . Sadly, this is all a significant factor in the rising cost of producing content, like music videos and promotions, which has led to less investment across the industry. This is a tough spot for agencies, as they have to spend more just to stay competitive, as we are also starting to see with the increased use of AI (Artificial Intelligence) We're also seeing a shift in the market, as JYP has confirmed a shocking 20% drop in album sales in the year 2024, after the huge peaks of groups like BTS and BLACKPINK . So will their comebacks help to increase album sales once more? This market saturation is also a big issue. Agencies are debuting many new groups at once, which spreads fan resources thin. For fans of groups like BTS, who may also support newer acts, this makes it harder to support everyone. With so many artists fighting for attention, it’s a competitive environment that can leave mid-tier groups struggling to find their footing. What will the future of the oversaturated K-pop industry look like within the coming years? We would love to hear from you, so drop a comment below, and let us know your thoughts on this topic! #KPop #KPopNews #FinancialCrisis #Disbandment #EntertainmentIndustry #IdolLife #PurpleKiss #Weeekly

QUEZON CITY, PHILIPPINES – NewJeans Philippines in partnership with SM North Edsa will be having a NewJeans 1st Anniversary and Comeback Celebration this coming July 23, 2023 , at The Block Atrium, SM North Edsa, North Avenue cor Epifanio Delos Santos Avenue, Quezon City, Philippines 1100. NewJeans Philippines is a community and non-profit organization that focuses on creating various events for every celebration, achievement, or anything related to NewJeans, a rising South Korean K-POP Girl Group. The said event is entitled "NewJeans Anniversary Party." There will be various programs during the event, games, raffle, and giveaways given to the audience/attendees. A dance cover competition will be held as co-presented by KPOP Static Productions. The winners of the dance cover competition will win Trophies, Certificates, NewJeans Albums, SM Gift certificates, and Cash Prizes. The Free Registration for the dance cover competition is closed last first week of July with a total of 6 participants; (1) A-Queens, (2) Aximus, (3) Tanzanite, (4) Serene, (5) Kazcaria and, (6) Pantalone. The champion in this competition will also be qualified to the upcoming KPOP STATIC EVENT this coming September at SM Megamall. As of July 14, 2023, the total pre-registration response on the event page is 1,900 pax. The event is also co-presented by Playpark, Audition M, and Audition Next Level wherein they will be having a special segment during the program on the 23rd. As part of the celebration, limited freebies by meeting the terms & conditions will also be distributed by The Brewed Buddies. The SM North Edsa branch will be the main participating store and other branches throughout Luzon will also distribute the said limited freebies (SM City Manila, SM City Marikina, Grand Central Residences, SM City Masinag, SM City Baguio, SM Supermarket Fairview). We encourage every audience to come early as we only have limited freebies to be given away. Save the date Bunnies and let’s have a fun and exciting anniversary party celebration on the 23rd! PRESS RELEASE Contact: NewJeans Philippines FOR IMMEDIATE RELEASE/EMBARGO newjeansphilippines07@gmail.com JULY 14, 2023 (+63) 969-0917-144 #newjeansph #time_to_newjeans #getup #imsupershy #newjeans_getup #newjeans_supershy

This all started after harsh critical allegations on internal HYBE documents which showcased a strong under fire when previous Representative,  Min Hyung Bae of the Democratic Party, revealed an internal HYBE report in question, titled “Weekly Music Industry Report,” was initially distributed to the CEOs of HYBE It included disparaging remarks from HYBE employees about idols from various agencies, including SM Entertainment

According to their company HYBE, he was supposed to enlist right after he had finished promoting his This news came right after the confirmation from HYBE's CEO that BTS' leader RM is going to release new In the same notice where they announced BTS' plans to enlist into the military, HYBE has also announced

Jin and J-Hope energize and hype one another which is a great way to come closer to one another and have

BTS: The Countdown Begins! The 2025 Festa is coming! Are you ready? The Dojeon team is! We provide you with all the necessary details and information about what to expect before you go! Image: BTS members 2025 Festa - Photo: allkpop.com Where will this years FESTA be held? The BTS 2025 Festa is just around the corner, and the Dojeon team cannot wait! This year's Festa will be held between June 13th and 14th at the KINTEX Exhibition Center 2 in Goyang , which is easily accessible via the new ultra-fast GTX line in Seoul. What can ARMY expect at this year's event? ARMY , this year's event is open to the public, with interactive activities! A DIY photo card station, a coloring wall inspired by BTS album artwork, and so much more! So this event is really not to be missed, and it will be fun for all ages. Image: 2024 merchandise - Photo: mariascott.com Visitors will also be able to enjoy light shows, scheduled every hour during the event, and if that isn't enough, then dive into the Voice Zone! The Voice Zone will showcase special messages from BTS members, and ARMY will also be able to have a sneak peek into personalized lockers! What can we learn from the 2024 Festa? A Japanese fan decides to kiss JIN on his cheek during a fan meeting event in FESTA 2024 During the 2024 Festa, mega star member Jin took ARMY by surprise and made his first public appearance after completing his military service. We previously wrote about his meet and greet with 1,000 fan hugs , which later turned sour after a Japanese fan took things too far, kissing him on the cheek. The question is, will more BTS members join this year's Festa? Why is this an important event? BTS are no strangers to hitting the big time, as in 2013 they made the Billboard charts with "No More Dream " , and since that record-breaking moment, the BTS boys have debuted more than ten times. As a result, they have shattered multiple records on various charts as a collective and in more recent times as solo artists. This truly is a special event that is not to be missed! Important Information 💜 Get Ready, ARMY! 🗓️ 2025 BTS FESTA  is coming on June 13–14, 2025 ! 🎉 Join the celebration at 🏟️ KINTEX Exhibition Hall 2 & 9 ! Best part? 🎫 FREE ADMISSION!  Don't miss out - ✅ Check all the details at btsfesta2025.com ! If you want to remember this special day, then exclusive merchandise will also be available for purchase! Make sure you're insured everywhere you go! Visit SafteyWing  for more details on how you can protect yourself and your loved ones whenever you travel! Also, check out our interviews with BTS fans from all over the globe during BTS FESTA 2023 ! ARMY will you be attending the 2025 BTS Festa? Let us know in the comments below! #2025BTSFESTA #2025BTS페스타 #BTS12thAnniversary #BTS12주년 #ArmyDay2025 #아미의날2025 #BangtanSonyeondan #방탄소년단 #KpopFestival #케이팝페스티벌

PHOTO: HYBE LABELS/YOUTUBE ARMY! Get ready to feel emotion running through your body! The teaser for Jin’s upcoming music video features South Korean actress Shin Se Kyung.PHOTO : HYBE LABELS