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K-Pop’s Financial Crisis—the High Cost of Sudden Disbandment

The cost of stardom—how soaring production costs and a saturated market are forcing once-promising groups into an early retirement. We cover all the groups that once had potential that fell victim to this phenomenon.


Image: K-pops Purple Kiss - Photo: Kpopmap.com
Image: K-pop's Purple Kiss - Photo: Kpopmap.com

The K-pop industry has had a whole host of concerns raised recently over the mounting number of K-pop groups, especially those within the girl group category. These bands include upcoming names such as Purple Kiss and Weeekly. Sadly, the situation has been described as a cause for concern, and some industry insiders have doubts about the full future of these emerging artists.


A shock wave has been sweeping through the K-pop industry, and a series of dramatic events have left multiple girl groups in crisis, following the termination of Weeekly's contracts earlier this year, and the indefinite hiatus of "Everglow".



This comes after the group IHOTEU disbanded after just seven months, following a major controversy, while NATURE's breakup was reportedly fueled by unsettling rumors surrounding a member. The increasing frequency of these incidents has sparked serious concern about the stability and future of these idol groups who might not be making enough profit, or fail to make the mark.


Effects on the K-pop sector


Due to the recent scandals and collapses of some idol groups, it is clear that it is not an isolated incident with one particular band, more so a clear sign that entertainment agencies are facing financial problems. Could this be because the industry is oversaturated? The Dojeon team thinks so. The future of the entire sector hangs in the balance, with companies forced to make brutal decisions to stay afloat. Without a radical shift to sustainable practices, this era of rapid expansion could be heading toward a devastating collapse, which means that new talent within the industry faces a hard time trying to 'make it'.


The K-Pop Market's Challenge: How It Affects BTS Fans


The K-pop industry is currently facing some major challenges, and these issues are directly impacting the fan community, including those fans like ARMY, who adore everything BTS. Sadly, this is all a significant factor in the rising cost of producing content, like music videos and promotions, which has led to less investment across the industry. This is a tough spot for agencies, as they have to spend more just to stay competitive, as we are also starting to see with the increased use of AI (Artificial Intelligence)


We're also seeing a shift in the market, as JYP has confirmed a shocking 20% drop in album sales in the year 2024, after the huge peaks of groups like BTS and BLACKPINK. So will their comebacks help to increase album sales once more?


This market saturation is also a big issue. Agencies are debuting many new groups at once, which spreads fan resources thin. For fans of groups like BTS, who may also support newer acts, this makes it harder to support everyone. With so many artists fighting for attention, it’s a competitive environment that can leave mid-tier groups struggling to find their footing.


What will the future of the oversaturated K-pop industry look like within the coming years?



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