Son Heung-min in Fortnite: A Game-Changer for the Korean Market!
- lewishooper1
- 11 hours ago
- 3 min read
Song Heung-min scores big for Fortnite! We have all the details on this collaboration and why this is more than just a game!
Meet South Korea's Global Soccer Icon!
Son Heung-min is not just a football player; he is a global icon. His journey to superstardom began in Germany, where he honed his skills in Hamburg's youth division. By 18, he was a professional, and in 2015, he made the pivotal move to Premier League giants Tottenham Hotspur.
He was named Tottenham's Player of the Year in 2020 and has repeatedly earned the prestigious Premier League Player of the Month title. He's not just a South Korean star; he's a global ambassador for the beautiful game, constantly pushing boundaries and inspiring millions. Since he is based in the UK, lots of Koreans take a pilgrimage to the UK each year to watch the native Korean star play for his new team. One of our writers, Lewis Hooper, is based in Korea but originally from the UK, and he always gets asked about Son Heung-min when he tells people he's from the UK.
No More Waiting! Son Heung-min's Fortnite Skin Has Arrived – Get Yours Today!
Son Heung-min has already made his grand entrance into Fortnite! The game has officially landed in game shops on June 21, 2025.
Epic Games have confirmed that Son himself is hyped, and this can be seen on social media, as he showcases his awesome in game character. The visuals of the game are also epic!
Fortnite Struggled in Korea
Surprisingly, since the global breakout back in 2017, Fortnite has become a worldwide success, with over 500 million players in countless events. However, in Korea, the game has never taken off, despite a big market push in 2018 to try and up sales.
In order to try and overcome this, Epic tried a multi-strategy to try and add pop culture into the game, starting with the star himself Son Heung-min, one of Korea's most beloved celebrities and national icons.
Why Son Heung-min in Fortnite is a Game-Changer for Korea
Son Heung-min's involvement in Fortnite is all about the power of marketing and using high-profile celebrities to help promote the given product.
His fanbase in Korea will be a prime focus for the marketing department, and this is an epic move by Epic Games.
Fortnite is a global phenomenon, no doubt, but its traction in South Korea hasn't quite matched its worldwide success. Enter Son Heung-min, a national hero and the undisputed face of Korean football. By bringing him into the game, Epic Games is directly tapping into a deep well of Korean cultural pride and passion. It's more than just a skin; it's a nod to local identity, making the game instantly more relatable and appealing to a demographic that might have previously overlooked it.
Think of it as a strategic embrace of localization, and Son is just one powerful piece of this puzzle. Epic Games is also weaving in other vibrant threads of Korean culture, from the pulsating rhythms of K-pop (hello, BTS!) to other local content, all designed to make Fortnite feel more at home for Korean players.
Have any of our readers played this amazing new high-visual game? Comment below and let us know!