Pepsi isn't prominent in South Korea! An interesting point to note. Korea mostly sells Coca-Cola. We're not sure if Pepsi is targeting the Korean population or using the trending K-pop wave in order

K-pop rookie boy group, CORTIS, is set to make NBA and K-pop history as the two global brands join forces tonight! We have all the details for all you K-pop and basketball fans on where and how to watch CORTIS make history! CORTIS will perform at the 2026 NBA Celebrity Game Halftime Show (Credits: BigHit Music/NBA) The NBA Is No Stranger to K-pop The National Basketball Association (NBA) is no stranger to K-pop as it frequently hosts K-pop idols at its high-profile basketball games. K-pop mega groups like Le Sserafim, BTS, SEVENTEEN, and now CORTIS are part of the K-pop and sports merging movement. What is the NBA All-Star Celebrity Game? The NBA All-Star Celebrity Game is an annual exhibition basketball game hosted by the NBA during the All-Star weekend from February 13 to February 15, 2026. It features retired NBA and WNBA (Women's National Basketball Association) players, actors, musicians, and athletes from other sports. This year's All-Star weekend will kick off on Friday, February 13, with the All-Star Celebrity Game! K-pop Is Making History Every Day Even if you're not a basketball fan or a sports fan, this is a momentous occasion for K-pop fans. Having K-pop front-and-center during the halftime show in front of millions of viewers all over the globe is the perfect opportunity to keep K-pop growing! Especially for a rookie group like CORTIS, after six months of their debut, this is huge! This marks the first time a K-pop act will perform during the All-Star weekend. Joining 'The Friends of the NBA' CORTIS (Credits: NBA/BigHit Music) 'The Friends of the NBA' is a program where the NBA collaborates with celebrities all over the Asia-Pacific region to communicate and connect with fans in different ways. It is their way to reach out to new potential markets that could not have been possible through traditional sports marketing efforts. CORTIS is a prime example of this. CORTIS shared, "Joining the ‘Friends of the NBA’ is a milestone we never imagined achieving early in our debut. We aim to ‘Color Outside the Lines’ and present music that defies conventions. That’s why we deeply resonate with the NBA’s creative and challenging spirit. We are genuinely excited to represent the NBA and connect with fans through this special collaboration where sports and culture intersect.” CORTIS debuted on August 18, 2025, with their debut single "What You Want". The music video has garnered over 18 million views in just six months. When, Where, and How to watch CORTIS Fans can watch CORTIS's halftime performance on the ESPN network on February 13, 2026, at 7 p.m. EST (United States time). CORTIS was also selected to headline the 'NBA Crossover Concert Series' the night before, on February 12, at the Los Angeles Convention Center. CORTIS is set to become one of the leading rookie groups heading into 2026. Their self-produced high-energy "rage-trap" sound blends Gen-Z hip-hop with pop-punk styles have captured K-pop fans around the world. What are your thoughts about CORTIS headlining the NBA All-Star Celebrity Game halftime show? Comment below! #CORTIS #NBAALLSTARGAME #Ruffles #NBA #halftimeshow

This year's list of the top 60 male celebrities consisted of many Korean celebrities! You can vote for your favorite Korean entertainer here! Let us know who is your bias! Hopefully, they'll be another stunning Korean guy crowed "The Most Handsome Man In the World" for 2023

Just at the height of South Korea's most famous university festivals (from April - May) where many K-pop To add more fuel to the fire, Eunchae was pointed out as making "joking" remarks about Korean high school

Given your vastly different backgrounds—from North Korea and Japan to the United States—what was the Coming to South Korea meant navigating a completely new world; even though the language was the same,

From EXO’s massive comeback to Wanna One’s shock reunion, January is rewriting the K-music rulebook. Here is what we know! K-pop's favorite montage - Credit: allkpop The start of the year is always a little gloomy after the festive celebrations of Christmas! Don't worry, as the Dojeon team has you covered! The "Big Three" titans of the 3rd generation—EXO, BTS, and Wanna One—all return to the spotlight at the same time. Here is our essential guide to the massive news that is rewriting the rulebook this month, along with important information that you need to know. EXO’s “REVERXE” Comeback EXO is set to return to the stage on January 19th with their 8th studio album. This will feature the title track "Crown", which blends Atlanta trap with heavy metal guitar. Here at Dojeon Media, we cannot wait to hear this track! Will it have a catchy melody like all of their other hits? This nine-track release marks their first full group effort in over two years, focusing on a powerful "return of the kings" concept, so mark your calendars! Wanna One’s Reunion Reality Show Mnet has officially announced that the iconic project group is reuniting for a new reality program set to air in the first half of 2026. There are not too many details about this new reality show yet; however, a nostalgic teaser featuring their signature cassette tape has already sparked massive hype for a potential 10th-anniversary musical project. This has also gone viral on social media among fans! Let's check it out! BTS World Tour Schedule Following the full group's military discharge, BTS is set to reveal their official 2026 World Tour dates on January 14th. This news comes just ahead of the lead-up to their 5th studio album, which is scheduled for release this March. The Dojeon team have marked our calendars for both events, and so should you! Remember, if you want to be in with a chance of getting your hands on a ticket to their tour, then get all of your family and friends ready with their computers and mobile phones, as competition is expected to be fierce! The “Run BTS” Chart Resurgence Anticipation for new music has pushed the 2022 hit "Run BTS" back to the #1 spot on the Billboard World Digital Song Sales chart this week. Fans are using this month to revisit the group's "cultural roots" as they prepare for the new era in music following their military service. Will they still have what it takes? Or is it time for the BTS boys to focus on their solo careers now that they have made their fame and fortune? Stray Kids at Governors Ball Stray Kids has also been confirmed as a headliner for the 2026 Governors Ball in New York , with tickets going on sale this week. This massive festival slot cements their status as global icons as they kick off their 2026 activities. This really is a great time for the K-pop industry! Any U.S. readers attending this event? If so, then we would love to hear from you! Final thoughts Whether you’re streaming new anthems or preparing for the ticket "bloodletting" of the year, January is setting a historic pace for the global music scene, and the Dojeon team will be following it closely the whole way through. Which comeback are you most looking forward to? Which K-pop tune has been your go-to track this January? Let the team know in the comments below! #KMusic2026 #JanuaryComebacks #EXO_REVERXE #WannaOneReunion #KPopRookies #SoloistEra

are committed to ensuring that NewJeans can perform as a full group in upcoming music shows in South Korea According to the Korean Herald, NingNing from Aespa also suffered dehydration and exhaustion. The Korean Herald also continued to explain that the main reason why K-pop idols suffer from these health

These groups were appropriately labeled as the "next powerhouse music groups in Asia" and secured South Korea's Rightly so, the term "Hallyu" refers to the Korean term for the global popularity of the Korean cultural Therefore, every Korean entertainment company has been pouring their resources to develop and train girl

Just six months ago, NewJeans shocked the fashion world by becoming the ambassador for South Korea's You can watch our full interviews with a Korean model and fun outfits by those who attended here!

Well, "NA" is not only the first syllable of her Korean name, but it also means "me" in Korean, so the

The duo will also be featured on the cover of Esquire Korea Digital Magazine, February 2026 edition! NCT JNJM on the cover of ESQUIRE Korea February 2026 (Credits: ESQUIRE Korea) Are you as excited as we

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