With the NBA playoffs starting this week, the game is primed to have a more global audience. The NBA has done a tremendous job marketing its brand overseas. South Korea is no exception. It has been one of the most important countries for the NBA to expand its fan base into Asia. With over 100 official NBA stores opening in South Korea, NBA merchandise is expected to increase in sales this year. You can read further here.
NBA Playoff bracket courtesy of CBS Sports.
With household names like Stephen Curry, Kevin Durant, Luka Dončić, and Giannis Antetokounmpo, the NBA is a global game indeed. You can be sure there will be quite a few Korean fans watching this year's NBA playoffs.
South Korean fans at a Spurs game. Photo via NBA.com
In addition to the NBA, Korean college players such as Lee Hyun Jung from Davidson Wildcats of the Atlantic 10 Conference have been touted as top NBA prospects. With social media as one of the main drivers of hyping these athletes up, the game of basketball in South Korea has high hopes.
So what do you think about this year's NBA playoffs? Will you be watching? Let us know your favorite team and your predictions!