As Seong Hui-ju, IU moves between chaebol power dressing, royal elegance, and soft modern romance without ever losing her character’s identity. What makes the styling work is that many of the outfits look expensive without relying only on impossible couture pieces. Under the luxury labels, the drama leans heavily into clean tailoring, neutral palettes, layered basics, and smart accessories — which means a lot of these looks can actually be recreated on a normal budget. Our

The Dojeon team was offered something rare: the chance to try a sample of the red heels created for the Seoul promotion of The Devil Wears Prada 2 — the same design concept gifted to Meryl Streep and Anne Hathaway! Check out our one-of-a-kind experience!

From BLACKPINK’s Jisoo's sister, Choi Mi-na, to TXT’s Yeonjun, Kill It is the fashion-obsessed successor to Project Runway we’ve been waiting for. We break down all the details on this hottest tv series hitting South Korea right now!

From Lisa’s sculptural concept look to Jennie and Rosé’s elegant yet safe choices, K-pop idols made a powerful impact at Met Gala 2026. Here is a complete ranking of the best to most underwhelming outfits based on creativity, execution, and how well they matched the theme.

Blackpink’s Jisoo made a stunning first appearance at the Met Gala 2026, and she fully embraced the spotlight in true fashion star style. The singer arrived in a soft pink Dior gown that sparkled under the cameras, paired with elegant Cartier jewellery that added a classic luxury touch. Her look was designed to feel romantic, artistic, and very high fashion, perfectly matching the night’s creative theme.

At Met Gala 2026, Ahn Hyo-seop didn’t just make an entrance; he made a statement. The Sold Out on You star arrived for his debut in a custom Valentino look that balanced classic tailoring with a fresh, almost rebellious twist. And yes, the skinny scarf is officially back on the radar!

BLACKPINK's Lisa delivered a softer and more artistic fashion moment at the 2026 Met Gala, stepping away from her usual bold red carpet style. She wore a custom gown created in collaboration with designer Robert Wun, which was designed to feel like a moving piece of sculpture. The outfit was inspired by this year’s theme, “Costume Art", and it focused on turning the human body into part of the design itself rather than just dressing it!

"I literally had to have, like, straight A's. Then I could get the Kyrie 3s", James of CORTIS shares his sneaker knowledge with Joe La Puma, the host of Complex Sneaker Shopping. The group made history again, becoming the first K-pop group to be featured on the show. We have all the details!

From Botox to HBOT: Dojeon team member Lewis spent a day at Daegu’s top clinic to see if the viral treatments actually live up to the hype.

Get ready to step into the world of glowing skin, key trends, and immersive beauty experiences as the Korean Cultural Center in the Philippines (KCC) presents K-Beauty Week, happening from April 15 to 25, 2026, at the KCC, 59 Bayani Road, Taguig Cit

From Joseon warriors to modern icons— we take a look at how these custom designs transformed Gwanghwamun Square into a cultural masterpiece! We break down each member's unique, custom-made outfit!

The Ultimate Guide to Dongmyu Flea Market: Where Vintage Dreams and Street Food Collide!The Birthplace of Haraboji (Grandpa)& Halmoni (Grandma) StyleThis market is not just a place to go to buy really good second-hand clothes, but it is also a market where you can learn about some of Seoul's history. Dongmyu Market is the official home of "Haraboji (Grandpa) Style", where oversized blazers and high-waisted slacks are reclaimed as high-fashion staples. Now, it is the unique in

After a strong showing in Milan, the South Korean fashion house, TROA, returned to Seoul with clarity. At Fashion KODE 2026, the brand did not start over—it continued. The result was a collection built on control, structure, and quiet confidence. The Dojeon team got an exclusive look at the new F/W 2026 lineup!

As of early 2026, K-pop idols are heavily trending on a mix of European, high-fashion designer scents and curated Korean niche brands to round off their stunning looks. We break down the top 5 perfume/cologne brands from your favorite idols that'll have you turning heads!

The hidden eyewear gems that BLACKPINK, BTS, and NewJeans won't stop wearing on their "off-duty" days!

Rosé was spotted stepping out in another custom Levi’s piece at the recent Grammys. Rightly so, fans are now convinced that something big is brewing between the two of them! Could this be true? The Dojeon team thinks that the "Tokyo look" that she pulled off flawlessly was already suspicious in itself, so is it simply a full-on teaser?

Thawing the Seoul chill—the essential guide to this month's alpha aesthetics you need to know to stay warm and stylish in South Korea this winter!

From the streets of Seoul to your wardrobe, here is the ultimate winter style guide to stay stylish and warm this January!

The massive K-fashion takeover that changed Philippine streetwear forever! The "Korean Wave" has done more than just top the music charts; it has completely overhauled how Filipinos dress every day. Lewis Hooper from the Dojeon team recently visited Cebu during the Christmas holidays to see how many Filipinos were wearing K-fashion pieces.

From Salmon DNA to AI Concierges here are the high tech shifts toward bio-hacked masculine skincare that can change your life. We highlight the newest crazes you need to know!