American Girl X “Kpop Demon Hunters” Dolls Are All the Hype! But Will Fans Shell Out Their Hard Earned Cash?
- Jon Lui
- 3 minutes ago
- 2 min read
If you thought the craze for the Netflix hit animated film Kpop Demon Hunters was over, think again! Merchandisers and retailers are foaming at the mouth to collaborate with the most-searched-for film on Google in 2025! We have the latest details on the hyped American Girl x Kpop Demon Hunters collaboration! Plus, how are fans reacting to the costs per doll?
What is American Girl?
If you're unfamiliar with American Girl, it is a toy company currently owned by American toy giant Mattel, Inc. Their motto is to "empower young girls through high-quality 18-inch dolls, diverse stories, and experiential retail. The brand also produces books, movies, and animated series to further bring character stories to life.
Kpop Demon Hunters Collab
Collaborating with Netflix/Kpop Demon Hunters, American Girl has produced its version of the 18-inch dolls of the three main characters from the animated film. Preorders started at the end of January 2026 and will be shipped by November 27, 2026.
Fans are not "buying" into the hype
With the price per doll at $165.00, fans are taking their frustrations online. As of 2025-2026, the average price of an American Girl 18-inch doll was $135.00, with specialized dolls set as the "Create Your Own" sets, which can cost up to $275.00. Their holiday collector editions can cost up to an astounding $300.00. Let's take a look at how fans responded.
Not only are fans disappointed at the doll price, but also the faces of the dolls, calling them "creepy" and "not accurate", compared to the film. Others are saying, "Why can't they be more creative?" due to the doll face molds looking similar.
Final Thoughts
It seems that companies are trying to "get a piece of the Kpop Demon Hunters pie", as they are doing anything and everything to hook onto the trending K-entertainment hype. With an astonishing entry price per doll, the Dojeon team thinks that this might be a "flop" by American Girl. With the dolls hardly resembling the animated film characters, it will be very difficult to compete with other toy brands producing a more "accurate" image.
Let us know your thoughts on American Girl's dolls. Will you be buying one for the holidays?