"KPop Demon Hunters" & Labubu Top Google's Halloween Costume Searches for 2025
- lewishooper1
- 9 hours ago
- 2 min read
See which characters are driving the most search interest ahead of Halloween! The Dojeon team has you covered!
Both are driven by massive pop culture moments: KPop Demon Hunters is the year's most-streamed Netflix film, and Labubu has become a viral "ugly-cute" accessory seen on celebrities and social media, thanks in part to Jennie from BLACKPINK.
Each year, Halloween enthusiasts want to dress up and impress their friends and followers with the latest costume, and for this year, the prospect of wearing a Labubu or Kpop Demon Hunters costume feels a little naughty, but at the same time playful for the Korean and global market during these family-friendly holidays!
At the end of the day, the global frenzy for both animations reflects a universal Halloween desire to celebrate the absolute biggest, most recognizable cultural obsessions of 2025, and the Dojeon team will be enjoying the festivities as well.
So let's meet some of the characters!
Kpop Demon Hunters
First up is the hit film, Kpop Demon Hunters, and with the upcoming Halloween holiday, online searches for Rumi, Zoey, and Mira's costumes are trending as the 5 most searched costumes on Google! Imagine walking around Hongdae dressed up as a K-pop character. We think it would be amazing!
Rumi, Zoey, and Mira are the main characters from the K-pop trio HUNTR/X, which has reflected a massive interest in K-culture. With the success of Squid Game, previous Halloweens have seen a rise in the red all-in-one suit and black masks walking around the streets of Korea during the festive season; however, Kpop Demon Hunters outfits are about to enter into the space ahead of this year's festivities.
Labubu
Coming in as the most searched costume of 2025 is Labubu! It has also taken over social media this past year, thanks to the viral trend, which represents the balance between being too cute or too ugly. The art toy phenomenon has even caused fights in some supermarkets across the world, and now the search for a Labubu Halloween costume is also trending on the internet.
The Dojeon team is sure that if you are lucky enough to get your hands on a Labubu costume, then you will be stopped for countless selfies this year, regardless of where you are.
What will be your go-to Halloween costume this year? Leave a comment and let the team know!