K-Pop Fans Swarm Seoul, Creating a Frenzy Ahead of BTS’s Highly Anticipated Comeback!
- lewishooper1
- Jul 1
- 3 min read
BLINKS and ARMYs descend on Seoul, fueling excitement for BTS's imminent return! We highlight some of the best BTS reunion moments and share when is the best time to visit Korea for YOUR K-pop pilgrimage!
The summer of 2025 is simply one to make history, with thousands of ARMYs and BLINKS among other K-pop fans flocking to the streets of Seoul, making it a K-pop pilgrimage to remember! It's an unforgettable month (June) for the fandom!
Taking over Seoul in their thousands BTS fans are helping Seoul's local economy boom! This can be seen clearly in neighborhoods like Yongsan which is home to HYBE and Myeong-dong which is a K-pop fans heaven, due to the countless number of local market stalls and independent shops selling K-pop merch! The K-pop wave this summer is also helping local restaurants and cafes which are now officially on pilgrimage sites, allowing them to cash in from dedicated fans!
Merchandise sales associated with BTS have also been soaring. At LINE FRIENDS Square in Myeong-dong, new “BT21” merchandise – featuring seven animated characters created in collaboration with BTS and LINE FRIENDS which has been selling out quickly. Which has also helped bigger companies cash in on the tourists that are flocking to Seoul in their tens of thousands.
Recently between June 13 and 14, 2024, over 100,000 eager BTS fans gathered in Seoul's outer district of Goyang for the highly publicized BTS Festa, which also brought in much needed cash to the local economy! Question is, are K-pop fans pricing out locals?
Korea for a long time now has been well known for showcasing the mix of both traditional and modern streets. Seoul is no exception as Koras mega city! The streets of Seoul are now a dynamic hub for K-pop lovers on their quest to find K-pop success in their idols footsteps!
The city of Seoul also encourages tourists to transform into Korean culture like locals at many pilgrimage sites, as remember K-pop is loved by native Koreans as well, although in more recent times BTS and BLACKPINK have gained more success globally rather than in Korea, hence the in flock of foreign tourists to Korea.
This also helps fans immerse themselves into Korean culture helping the success of K-pop tourism, which has been said to reshape many of Seoul's commercial districts.
K-pop Pilgrimage FAQ:
The Dojeon team is often asked about the best times for a K-pop trip to South Korea, among other K-pop-related questions, so we thought it would be fun to put together a mini FAQ.
The best times to embark on your K-pop pilgrimage are spring and autumn due to mild weather and coinciding events. While entertainment company buildings are largely off-limits inside, you can visit gift shops and take exterior photos. English-guided K-pop tours are available. For official merchandise, head to Myeong-dong, Hongdae, or Gangnam (stores like SMTOWN &STORE). To attend live music shows, apply online or book tours offering guaranteed entry.
Go beyond the music to explore Korea's unique trends, delicious food, and dynamic atmosphere that have shaped the genre you love. 2025 IS THE YEAR for your K-pop pilgrimage!
Interested in embarking on your K-pop pilgrimage? Leave a comment and let us know!
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