From Seoul to the world, this is how Korean is becoming the next must-learn language! From the explosion of K-pop and South Korea's soft culture to the global technology giants Samsung and LG, we explore why Korean is the latest and hottest language the world wants more of!

From ancient rituals to Netflix binges, how shamanism is reshaping the Hallyu Wave. Let's dive in deeper and see why it has been captivating global audiences!

A three-year jail sentence for K-pop's Moon Tae-il in a sexual assault case. Is it enough or simply a slap on the wrist? We dissect this case that shook the K-pop community and give our thoughts.

This furry little monster is taking the world by storm, not what you think, it's bigger than you imagine. We dive into why this popular toy has everyone obsessed, including BLACKPINK's Lisa!

A big Korean wave is arriving in Pune this August! Emart24, a popular convenience store brand from South Korea, is launching its first-ever store in India. This exciting opening marks a major step in bringing Korean culture closer to Indian fans!

Spiritual themes are taking center stage in Korean entertainment, and one element that has been making waves is shamanism. In 2024 and 2025, many K-Dramas and films are using this ancient tradition to tell fresh, emotional stories. Viewers in Korea and around the world are loving the mix of mystery, culture, and heart that comes with it.

If you’re a food brand looking to make a powerful debut in Asia, choosing the right market could make or break your expansion. We give you our expert insight to help you come to a decision!

BLINKS and ARMYs descend on Seoul, fueling excitement for BTS's imminent return! We highlight some of the best BTS reunion moments and share when is the best time to visit Korea for YOUR K-pop pilgrimage!

From the new hit Disney Pixar Elio's message of belonging to the enduring magic of animation, we unpack Korea's deep connection to Disney.

Prepare to be obsessed with IVE Rei's Cosmopolitan Korea x KINKO moment! We explain the idol's connection with KINKO and why this breathtaking photoshoot is to die for!

BTS Festa 2025 turned into an emotional rollercoaster that no ARMY will ever forget. After two long years of waiting during their military service, most of the members reunited, creating pure magic on and off stage. From surprise appearances to tear-jerking performances, here are the top moments that made this year’s Festa unforgettable!

K-pop lovers, the next-level comeback stage you’ve been waiting for is finally here! The Korean Cultural Center in the Philippines (KCC) and Seoul Shinmun, in partnership with the Korea Copyright Protection Agency - Manila Office (KCOPA), Philippine K-pop Convention Inc. (PKCI), and Robinsons Galleria Ortigas, proudly present ‘2025 EVERYONE’S KPOP MANILA’, happening on June 21, 2025, at the Robinsons Galleria, Ortigas.

The Korean Cultural Center in the Philippines (KCC) and the Jinju City Government lighted up another breathtaking sea of lanterns and tradition with “Lights of Korea: Jinju Silk Lanterns", which will run from May 24, 2025, until July 31, 2025, at the KCC exhibition hall.

Jeonju also offers that authentic cultural experience, allowing visitors to enjoy traditional customs and food, and if that is not enough, Jeonju snagged the title of a UNESCO City in 2012!

Feel the beat drop! Here's your exclusive pass to Daegu's unforgettable hip hop heat! Let's dive in and take a look at WHY you should attend, and WHAT YOU NEED TO KNOW! Ahead of an unforgettable line-up!

ToGetHer, Korea's groundbreaking lesbian dating show, is the hottest topic in South Korea! We explain why this isn't your average Korean reality dating show and why it has everyone hot and bothered!

Get ready to dive headfirst into the ultimate summer spectacle as Waterbomb Korea 2025 explodes onto the scene in vibrant Korea! Imagine a pulsating cityscape transformed into a massive, exhilarating water playground, where electrifying K-pop and hip-hop artists command the stage amidst towering jets of water and ecstatic crowds! Prepare to be drenched in good vibes as we give you all the necessary information before you go!

K-pop is not just music anymore. It’s fashion, lifestyle, influence… and power. And no one shows that better than BTS!

Thinking of traveling to South Korea alone this year? Not sure where to start? Don't worry, this guide has you covered!

With the return of baseball season, opening game tickets have experienced a surge in sales across both local and national audiences! We take you through our personal experience as we experience one of Korea's most popular sports!