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Valentine’s Day in Korea: The “Women Only” Rule You Didn’t Know About!

Forget the Western way! Here's why February 14th in Seoul is only for gifting men—and what happens if he doesn’t return the favor!


Valentines Day in Korea - Credit: Korelimited.com
Valentine's Day in Korea - Credit: Korelimited.com


Valentine’s Day in Korea is a complete reversal of Western tradition that catches many travelers and long-term residents off guard. If you’re a man in Korea expecting to buy flowers, then it is time to put your wallet away—the pressure is entirely on the women! Yes, you just read that right! Here is what you need to know, and we have it covered!


The One-Way Gift Rule


In Korea, on February 14th, women take the lead by gifting chocolates and presents to the men in their lives. Unlike in the West, where the pressure is all on the man! It’s the one day of the year when guys can sit back and wait for the sweets to roll in without any immediate obligation. So if you are a guy in Korea, it's a time to relax and enjoy the special moments!



The 3x "White Day" Rule


Although the one-way gift rule applies, men aren't off the hook forever! You see, they must return the favor exactly one month later on March 14th, known as White Day. The Dojeon team has written about this special day in the past, though this Korean tradition suggests men should spend three times the amount they received! Men are usually expected to gift candy, jewelry, or expensive dates on White Day. So, is it fair that men have to pay more?



The DIY Chocolate Craze


Commercial chocolates are fine, but "handmade" is the ultimate status symbol for Korean couples during this season. There really is something about handmade gifts which just elevate any occasion! For the Dojeon team, handmade gifts are all about thought, time, and personalization. Local convenience stores and craft shops overflow with DIY kits during this romantic time of year, as a hand-decorated box is considered the highest proof of affection.



The Singles "Black Day"


If you don't receive anything on either holiday, don't worry—there is a dedicated day for you too! On April 14th, singles head to local restaurants to eat Jajangmyeon (black bean noodles) to "mourn" their single status in a fun, social way. Jajangmyeon has a sticky black sauce, hence the 'Black Day' theme, which to the Dojeon team, sounds a little more like a funeral, although on April 14th, this is very common!



Final Thoughts


The Dojeon team wants you to enjoy this romantic time of year, regardless if you are single or in a relationship. Korea really has turned romance into a three-month-long cycle of gift-giving and delicious food. Could this be thanks to the 'sharing' culture that can often be found in cuisines and traditional customs? Korea really has thought of a way for everyone to join the romantic celebrations!



How will you be spending Valentine's Day this year? Comment below and let the team know!


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