Valentine’s Day in Korea is a complete reversal of Western tradition that catches many travelers and long-term residents off guard. If you’re a man in Korea expecting to buy flowers, then it is time to put your wallet away—the pressure is entirely on the women! Yes, you just read that right! Here is what you need to know, and we have it covered!

From the streets of Seoul to your wardrobe, here is the ultimate winter style guide to stay stylish and warm this January!

The massive K-fashion takeover that changed Philippine streetwear forever! The "Korean Wave" has done more than just top the music charts; it has completely overhauled how Filipinos dress every day. Lewis Hooper from the Dojeon team recently visited Cebu during the Christmas holidays to see how many Filipinos were wearing K-fashion pieces.

A season of quiet luxury, retro revival, and soft streetwear in Seoul’s style scene is here! We share the hottest Fall trends that you can easily incorporate into your wardrobe.

Prepare to be obsessed with IVE Rei's Cosmopolitan Korea x KINKO moment! We explain the idol's connection with KINKO and why this breathtaking photoshoot is to die for!

Is the "Prada Curse" plaguing Korean celebrities? We explore why this luxury brand might cause some complications for some of K-industry's top idols!

What can we expect from the Spring 2025 K-fashion closet? We share the hottest looks from Spring this year!

How the traditional Korean Hanbok got a makeover by these Korean celebrities

K-pop stars turn models as top fashion brands battle for their global fanbase

Top K-Beauty trends for 2024! Make the most "bang" for your buck!

This is how K-pop idols revolutionized Korean streetwear

Seoul is set to crack down on fast fashion online retailers SHEIN & TEMU products. Here are our thoughts.

K-pop idols have made a huge impact in fashion for years now and for very good reason. While fashion choices are inspired versions, these...

Who is"the masked K-pop idol" that has everyone talking and why is he hiding from the world's gaze? We talk about this mysterious idol...

Korean winters are known for their biting cold, but with the right winter wardrobe essentials, you can stay warm and stylish throughout...

The world of Korean hairstyles for women is vast and ever-evolving, offering a plethora of options to suit different tastes and...

Not a stranger to trending fashion themselves, one of the hottest K-pop girl groups in the world, NewJeans, continues to shine and be...

K-Beauty, short for Korean Beauty, is a rapidly growing beauty trend that has gained popularity worldwide. Known for its innovative...

Korean fashion for men has been steadily gaining popularity on the global stage, thanks to its unique blend of contemporary and...

After just finishing her hit drama series Doctor Cha, Uhm Jung Hwa is already on the road filming her next variety show Dancing Queens on...