What’s Happening to NewJeans? All Their Brand Deals Have Quietly Ended
- Disha Paul
- Jul 26
- 2 min read
NewJeans was once everywhere—from the stage to your skincare shelf. But recently, the group has gone almost silent in the commercial space.
Fans have started to notice that many of NewJeans’ high-profile brand deals have ended. Some were not renewed, and others saw the group replaced without a formal statement. This includes major partnerships with Nike, Levi’s, LG Gram, Musinsa, McDonald’s Korea, OLENS, and Coca-Cola.
According to recent updates, NewJeans is no longer featured in any group-based advertising campaigns.
Legal Battle Puts NewJeans' Brand Work on Hold
The timing of this silence isn’t random. Amid the ongoing legal dispute between HYBE and ADOR, a court ruling has now blocked the members from engaging in any individual sponsorships or activities outside of ADOR's authority.
This has impacted both group and solo appearances. Even though a few members still attend fashion and beauty events, they do so only under ADOR’s direct supervision. This restriction has essentially paused the group's influence across the advertising world.
Once K-pop’s Top Brand, Now Missing in Action
It wasn’t long ago that NewJeans was considered one of the most marketable K-pop groups globally, with brands lining up to sign them. Their fresh Y2K aesthetic and massive Gen Z appeal made them a favorite for everything from streetwear to tech.
But with no new group promos, endorsements, or campaigns in sight, the sharp decline in public-facing activities has caught attention.
From Coca-Cola to Musinsa: The Full List So Far
Based on the viral Instagram post and visual data:
Coca-Cola quietly ended its campaign featuring NewJeans.
Musinsa has also moved on without an official goodbye.
LG Gram laptops no longer feature them on any banners or visuals.
Nike, which once used them heavily in Korea, has not updated or renewed related content.
McDonald’s Korea removed all related brand imagery.
OLENS no longer promotes NewJeans on its landing pages or SNS.
Levi’s appears to have shifted its focus elsewhere.
What’s Next for NewJeans?
While their music and fanbase remain strong, the lack of brand activity raises big questions. Is this just a pause, or a sign of deeper internal conflict?
With ADOR still managing their official schedules, any comeback, whether musically or commercially, would depend on how this legal situation unfolds.
Will NewJeans Regain Their Commercial Crown?
The silence is loud, and fans are watching closely. Once the queens of both sound and style, NewJeans now face one of their toughest industry moments.
What do you think—will brands return once the dust settles, or is this a long-term shift for the group?