The cost of stardom—how soaring production costs and a saturated market are forcing once-promising groups into an early retirement. We cover all the groups that once had potential that fell victim to this phenomenon.

From their creative identity to their self-produced music and choreography, CORTIS is already making waves online. The excitement around this group is real, especially since it marks BigHit’s first boy group since TXT. If you're curious about who they are, what makes them different, and why fans are already obsessed, here’s everything you need to know!

Fans have started to notice that many of NewJeans’ high-profile brand deals have ended. Some were not renewed, and others saw the group replaced without a formal statement. This includes major partnerships with Nike, Levi’s, LG Gram, Musinsa, McDonald’s Korea, OLENS, and Coca-Cola.

Big news for K-pop lovers in India—HYBE, the company behind BTS, SEVENTEEN, TXT, and more, is officially setting up a branch in India! Expected to launch by September or October 2025, HYBE India is already creating major buzz across the K-pop community.

K-pop lovers across Asia, your moment has arrived! HYBE is bringing a festival like no other to your nearest theatres this July. The HYBE Cine Fest 2025 promises unforgettable concert screenings, karaoke sing-alongs, and fan-powered hype, all on the big screen. Whether you're an ARMY, CARAT, MOA, or ENGENE, this is your time to shine in full fandom spirit!

Life imprisonment looms for BTS mastermind Bang Si Hyuk amid $290 million fraud allegations, causing a significant decline in HYBE shares. We take a closer look at what happened and what sentence he is facing!

Costly ruling: NewJeans (NJZ) faces a 1 billion won (USD 724,000) penalty for unauthorized activity! What happened, how did fans react, and what does the future of NewJeans look like?

K-pop group Seventeen is set to mark a striking return to the K-pop stage with their new title track “THUNDER", as part of their brand new full-length album HAPPY BURSTDAY! We take you behind the scenes of their new single!

South Korea's tourism industry braces for BTS' reunion gold rush in June. We talk about the potential ability for ARMY to transform South Korea's tourism and its economy and all the BTS goodies it will bring!

Did NewJeans Cross the Line? K-netizens React to Their Court Ruling Comments

NewJeans vs. HYBE Ends in Defeat: The Fight for Artist Rights Continues

A Story of Love: BTS's J-Hope Single "Sweet Dreams" to hit the charts on March 7th!

Rebranded: NewJeans is back with a new name NJZ! Now what?

Facial recognition for concerts? HYBE is set to implement this in 2025!

NewJeans’ Secret Instagram Sparks Controversy: A Risky Move or Hidden Advantage for ADOR?

During their latest concert K-pop group NewJeans performed under their own names, rather than their band name, to avoid their contract dispu

[Breaking News!] Goodbye NewJeans... Heartfelt message as they leave ADOR

Cashing in OR cashing out? How much will New Jeans owe HYBE if they break their contract?

BTS reunion delayed until 2026? Fans might have to wait a little longer! We have the details!

SUGA Confronts Threats: ARMY Responds to Disturbing Wreath Protests