If you’re planning a trip to South Korea and wondering where to shop for the best souvenirs and K-beauty products, you might skip Myeongdong and head to Sinsang-dong , Seoul 's latest hub for beauty shopping. This exclusive area is taking over as the new "cosmetic paradise" for foreign shoppers, offering prices much lower than in other popular shopping districts. Unlike traditional shopping hubs like Myeongdong, Sinsang-dong caters specifically to international tourists. The stores here are known to restrict entry to Korean shoppers, making it an exclusive destination for foreigners. Many products are available at a 30-50% discount, which is a dream come true for K-beauty lovers! Key Shopping Spots in Sinsang-dong One of the most recommended stores is The Mask Shop , a family-run business operated by Japanese owners. This shop offers deep discounts on skincare and cosmetics, but there are a few things to keep in mind before visiting: The store is located near Sindang Station  (Line 2 or Line 6). It's a short walk from Exit 1 . Only cash  is accepted here, so bring enough Korean won  or Japanese yen . The staff primarily speaks Japanese , which could be challenging, but you can manage with a translation app. Perhaps the most unusual aspect of The Mask Shop is that it does not allow Korean locals inside! This creates an exclusive shopping environment for foreigners, making it a unique experience. Address: 251-55 Sindang-dong, Seoul 04569 Price Comparisons and Discounts It’s hard to miss the price differences between Sinsang-dong and popular cosmetic stores like Olive Young . Many viral products that dominate K-beauty trends are sold here at significant discounts. For example, Birch Juice Moisturizing Sunscreen , a viral product both locally and internationally, is sold at a fraction of its regular price, making it a hot buy for tourists. Cult-favorite brands like Laneige, Banila Co, Mediheal, Innisfree, and CLIO  are also offered at unbeatable prices. These kinds of deals make Sinsang-dong the cosmetic paradise  of Seoul, perfect for beauty enthusiasts who are looking for great products at even better prices. Though Dongdaemun  is traditionally known for wholesale shopping, it has also become a beauty destination where you can buy cosmetics, women’s clothing, toys, sports essentials, and even local snacks at discounted rates. Many Chinese and Japanese businesspeople visit these markets to buy in bulk, and you'll find plenty of money exchange centers and export offices here! Whether you’re on the hunt for viral K-beauty products or looking for the perfect souvenir, Sinsang-dong is a must-visit on your next trip to Seoul. The area offers unbeatable prices and exclusive shopping for foreigners, making it a true paradise for beauty lovers! Let us know in the comments if you’ve visited Sinsang-dong or if it's on your list for your next Korea trip! #kbeautysecrets #travellikealocal #seoulsecrets #secretshoppers #koreanskincare

From music and dramas to streetwear, cultural appropriation is very common in Korea. If you've ever traveled or lived in South Korea, you'll know what we mean. We discuss why this is the case and why it should ever happen. Cultural Appropriation: The use of elements from other cultures, such as hairstyles, fashion, or dance, by K-pop artists has been a point of contention. Debates have centered on where cultural appreciation crosses the line into appropriation, but we wonder: "Should it continue?" If we take a look at the music video of K-pop group EXID’s tenth-anniversary album title track “Fire” , which dropped in 2022, Hani’s box braid hairstyle was evidently blurred out, but why would someone go to this length or even approve the concept if it was not going to be shown? Their comeback announcement at the time of the video left fans counting down the days for the video to be released, however, once the teaser was shown, it created heaps of fury, and rightfully so. Many fans or viewers took to social media as viewers called out for cultural appropriation. As the box braided hairstyle is specific to the African-American community, using it carelessly in the music video has stirred such controversy. For me coming from the UK, there is a big diverse music culture from Europe, Africa, and the Caribbean all showcasing different styles, images, and dance. However, in Korea, it's VERY rare to find this scene sadly. In response to the music video teaser and the backlash in comments from fans, the company decided to blur out her hair; however, there were mixed reactions to the company’s decision as some expressed approval while others deemed it unsatisfactory and I couldn't agree more with this. I think it is fine for K-pop idols to use or borrow ideas from a different culture, but it is extremely important to be respectful of it and use it appropriately. This only makes the videos more interesting and with many countries around the world especially in the West being multicultural what better way to integrate different cultures and bring them together? I also think that from an entertainment company, their view is more corporate and the thinking is that if they have a lot of negative reviews and less stream time then that will make them less profits, However, we are in the 21st century and the older more conservative generation of Koreans is starting to become questioned by the more outspoken more cultured younger Korean generation. This incident was not the first time Korean entertainment was criticized for cultural appropriation. Cultural appropriation refers to the unrecognized or unfitting adoption of customs or ideas of one group or society by a member of another group or society that is oftentimes the majority. There are still ongoing debates regarding what determines the difference between cultural appropriation and cultural appreciation. Also with cancel culture becoming more common these days, I think big entertainment companies and artists need to be very careful about cultural appropriation. Let us know your thoughts on this topic in the comments below. #culturalappropriation #EXID #GD #GDRAGON #oneofakind #koreanculture

One of Korea's beloved budget chains "No Brand" and "No Brand Burger" has been helping Koreans save money for a long time, but foreigners and Koreans alike are curious, is No Brand an actual "brand"? We find out! During my four years in Korea, I have been a regular customer of No Brand not only for the range of products that they, but also for the reasonable prices. This also extends to their fast food chain No Brand Burger which offers quick and easy lunches catering to both Korean and Western palates at an affordable price. So the question is, is "No Brand" really a brand? Well, in the UK and US, there are supermarket discounted lines. In the UK supermarket ASDA their budget line range is called "Smart Price", and in Korea, the big supermarket chain EMART has called their budget line "No Brand". Unlike in the UK, Korea's budget line has its own stand-alone stores throughout the country, which offers consumers convenience. The answer to the question is simply, "Yes"! No Brand, although it is a clever play on words, is a brand, which is very much loved throughout Korea! From my perspective I do recommend trying this brand if you are traveling or even living in Korea, as many of the products on sale in the No Brand supermarket are also made in the same factories as the ones that go on sale for more popular and higher prices brands, they are simply just packaged differently to attract a different budget/class of customer. In terms of their fast food chain, No Brand Burger , their slogan is "Why pay more? It's good enough" and I stand by this. Although their range is just a little cheaper than the Western food chains in Korea the quality tends to be better. This is because all of the orders are cooked fresh once they are ordered. This only adds to a great meal at a great price! My recommendation is that you try the double Cheese burger or their new seasonal burger "The Kimchi Burger" when you visit! Let us know if you have shopped at "No Brand" and if you think this chain is a brand or not! #Klife #burgerchain #NoBrand #Emart #smartconsumer #cheapeats

Kim's Convenience , a Canadian sitcom that debuted in 2016 depicting a Korean Canadian family running a convenience store, has overtaken London's West End debuting as a live theater production! We will give you all the details on why this play has taken the UK by storm and why it has sold out! According to Park Theatre's head of ticketing, almost every performance in its more than four-week run is completely sold out, and Kim's Convenience is on track to be one of the best-selling shows in the venue's 11-year history! Kim's Convenience t ells the immigrant story of a Korean Canadian family and parents who want to displace themselves for the betterment of their family. In my opinion, since I'm from the UK, London is the best place for this immigrant comedy to take place, due to its rich history and diverse culture! Let's take a look at this teaser! With the first season airing in 2016, Kim's Convenience has become a comedy favorite for many. It tells the funny and heartfelt story of the Kim family, Mr. and Mrs. Kim. They are Korean Canadian convenience store owners who have worked hard to give their now-twenty-something children, Janet and Jung, a better life in Canada. This single-camera comedy finds laughter in the trials of running a literal "Mom and Pop" shop while raising kids in a culture not quite your own. Because of the diverse background that the UK has become, London is the best place for this performance as many people will be able to relate to the struggles that come with moving to a new country. For more information or to book tickets; https://parktheatre.co.uk/event/kims-convenience/ Performances run from September 5, 2024, to October 26, 2024. Check out the link above for more details! Let us know your thoughts on this topic in the comments below. #KimsConvenience #jeanyoon #andreabang #PaulSunHyungLee #simuliu #andrewphung #nicolepower #sitcom #liveplay

India is rapidly emerging as a new hub for K-pop , with 2024 shaping up to be an exciting year for Indian K-pop fans. With several K-pop idols confirmed for concerts and fan sign events, the fanbase is buzzing with anticipation! The growing popularity of K-pop in India has reached new heights, and fans are thrilled to finally see their favorite idols perform live on Indian soil. Are you excited too? Let’s take a closer look at the highly anticipated K-pop events happening in India this year, featuring some of the biggest stars from the K-pop world! EXO's SUHO EXO's leader Suho has confirmed his visit to India for the K-Wave Festival , one of the biggest K-pop events featuring Korean cuisine, culture, music, and K-drama discussions. Fans are eagerly awaiting his appearance. This marks Suho's second visit to India after nearly a decade. The festival will take place on October 18 in Mumbai and October 20 in Bangalore , with tickets available on the Skillbox website ! Hyolyn Hyolyn is gearing up for her 2024 U.S. Tour, but first, she's set to deliver a powerful performance at the K-Wave Festival in India . She will perform alongside EXO’s Suho on October 18 in Mumbai and October 20 in Bangalore , thrilling Indian K-pop fans! As a former member of the iconic K-pop group SISTAR, Hyolyn is celebrated for her incredible vocals and stage presence. This will be her second visit to India, following her 2022 appearance at the K-pop India Contest, deepening her bond with Indian fans. NTX NTX will be the main performer at Rage De Korea 2024 , one of the biggest K-pop events organized in India to celebrate the strong relationship between Korea and India. The event welcomes K-pop fans and K-entertainment enthusiasts of all ages to enjoy performances, exhibitions, K-cuisine, and more. The boy group will also make an appearance during the semi-final round of the All India K-pop Contest 2024 , scheduled for October 19th ! Lucas SuperM's Lucas is confirmed to perform at the Cherry Blossom Festival in Shillong , India, on November 15th . The Shillong Cherry Blossom Festival is one of the year’s biggest celebrations, combining music, fashion, literature, and culture. This festival attracts numerous tourists from around the world. BamBam GOT7 member BamBam has officially confirmed his first-ever fan sign event in India, surprising Desi K-pop fans! The fan sign will be part of BamBam's solo tour, "Showcase TOUR BAMESIS" . The event is scheduled for December 15, 2024 , at Mumbai's Yashwantrao Chavan Centre . This marks BamBam's first visit to India, adding to the excitement. Further details about the fan sign and showcase are yet to be disclosed. EXO's Chen and Xiumin The K-Town Festival 2.0 is scheduled for 14th December 2024 , though the official lineup has yet to be revealed. Organizers have already started teasing fans with spoilers, and hints so far suggest that EXO's Chen and Xiumin may take center stage at the event. More details are expected to be announced soon! With several K-pop idols confirmed for concerts and fan sign events, the excitement is building, and Indian fans are gearing up for an unforgettable year of live performances. Are you ready for this wave of K-pop magic in India? Which idols are you most excited to see? #KWaveIndia #Chen #Xiumin #EXO #SUHO #Hyolyn #BAMBAM #GOT7 #NTX #KWAVEFESTIVAL

Younha just dropped her comeback 7th full album, Growth Theory, and we have the full album breakdown and more! With amazing concept photos to go with the visuals and epic sound, we can't wait to share this masterpiece with you! As this year marks Younha's 20th anniversary since her debut, the singer plans on holding a special celebration with the release of her 7th full album! Previously, Younha dominated domestic music charts with the title track "Event Horizon" from her 6th repackaged album, End Theory: Final Edition , sweeping major broadcasting station music program trophies and even claiming "Song of the Year" at various year-end award ceremonies. As a result, her fans have been waiting for her 7th album to be released. "Growth Theory" concept photos (courtesy of C9 Entertainment) Most recently, the singer-songwriter and record producer successfully wrapped up her small concert series, "潤夏: Shining Summer" which gained a lot of positive reviews after sold-out shows of around 15,000 people. Impressive! Now, what I really love about Younha, is that all of her efforts appear to be effortless, which leads on to give her a flawless stage presence. I think September is a good time for the singer to release her new 7th album as well, as the summer hit season has neared an end, and the colorful fall season is about to take off, I believe that with her relaxed feel. Let's check out the behind-the-scenes "Making of"! Growth Theory was released on September 1, 2024, at 18:00 KST . Let us know your favorite track! Let us know in the comments below, your thoughts on her new album. #윤하   #YOUNHA   #혜성은_지지않는다 🌠 #윤하_홀릭스 💓 #GROWTHTHEORY   #정규7집   #태양물고기   #Sunfish

Based upon the true history of the Japanese invasion of Korea during the late 1500s, Park Jeong Min and Gang Dong Won reunite as enemies on the battlefield, but were once master and slave, to fight for the freedom of Korea from Japan. We preview this epic new film and why it's a must-watch! Synopsis An adaptation of the life of a slave relieved of his duties due to his outstanding martial arts skill during the Imjin War (1592 — 1598), Uprising tells the tale of Cheon Young ( Gang Dong Won Dr. Cheon and The Lost Talisman 2023), a slave serving the only son of the most powerful military family in Joseon, Jong Ryeo ( Park Jeong Min Hellbound 2021). The two grew up together and became close friends, but destiny would have it another way. As the two grow up in a chaotic Korea, the Joseon King Seonjo ( Cha Seung Won Our Blues 2022), abandons his people and flees north amid Japan's invasion of the Korean peninsula. The people of Joseon form the Righteous Army to fight against the invaders causing friends to become enemies in the process. King Seonjo claims the people supporting the Righteous Army as traitors and should be executed. Cheon Young becomes a great swordsman and joins the Righteous Army while Jong Ryeo is on the King's side. Sounds interesting right? Let's see the trailer! Why we're watching "EPIC" is the only word we can think of after watching this trailer! The action, set design, costumes, and attention to detail are second to none as we can only wait in anticipation for Uprising 's October 11th release date on Netflix . The storyline, although not new, is still intriguing and interesting to watch since during this time, the core of the Japanese army was the samurai. So watching an army of farmers and peasants (the Righteous Army) fight back against an elite military regime in the samurai will be very entertaining to watch! Elite actors With a veteran cast, including Jung Il Sung from The Glory 1 & 2 , there will be no shortage of talent. Uprising promises to be an adrenaline-rushing historical ride that will keep us glued to the screen and craving more! Uprising premiered on October 2, 2024, at the Busan International Film Festival as the opening film. Screenwriter, Park Chan Wook, served as the director of award-winning films Oldboy (2003) and The Handmaiden (2016). Let us know if we got you excited about this new film! Comment below with your thoughts! #Uprising #UprisingNetflix #ParkChanWook #Oldboy #TheHandmaiden #ParkJeongMin #GangDongWon #historicaldrama #Joseon

The K-drama Love Next Door  has been one of the most anticipated series of 2024, winning over fans with its charming romantic-comedy narrative. However, the latest development in Episode 8 has left viewers disappointed and frustrated. What began as a lighthearted and fun show has now taken a heavy and dramatic turn, leading to widespread discussion and debate among fans. In Episode 8, fans were shocked to learn that the main character, Bae Seok Ryu, portrayed by Jung So-min ( Mu Deok, Alchemy of Souls , 2022) had secretly been dealing with Stage 3 stomach cancer during her time in the U.S. The revelation occurs after Seok Ryu suffers severe abdominal pain and is rushed to the hospital. There, she discloses to the doctor that she underwent surgery to remove 70% of her stomach, followed by chemotherapy. Although the surgery was successful, the cancer might relapse, leaving fans heartbroken over this dramatic shift. Fans quickly took to social media platforms like Twitter and Instagram to express their disappointment with the terminal illness twist, which they feel has become a cliché in recent K-dramas. Many have compared Love Next Door  to Queen of Tears , another 2024 drama that also featured a female lead suffering from a terminal illness, challenging the dynamics of the lead couple's relationship. This similarity has left viewers hoping Love Next Door  won’t follow the same sad-happy ending. The introduction of this terminal illness plotline has sparked criticism from fans who believe that many 2024 K-dramas are recycling the same emotional twists. Viewers have voiced their frustration, noting that this type of plot has been overused in shows like Lovely Runner , where death and illness also played a central role despite the drama’s positive conclusion. Many are longing for the days of simpler yet emotionally powerful stories, like those seen in iconic dramas from the mid-2010s, such as Goblin  and Descendants of the Sun . Fans can catch the next episodes of Love Next Door  on tvN and Netflix at 9:20 PM KST for an international audience. Let’s see if the show will surprise us with an unexpected, refreshing twist or continue down its current melancholic path. What do you think about this shocking twist in the K-dramas? Let us know in the comments! #LoveNextDoor #JungHaeIn   #JungSoMin   #KimJiEun   #YunJiOn #terminalillness #plot #QueenOfTears #LovelyRunner

Seoul authorities have found toxic substances in fast fashion online retailers Shein and Temu products, and have set out on a crackdown of importations. Here are the details and our thoughts. With many people moving to fast fashion as a cheaper and more convenient way to shop and show off the latest trends, this has caused big market players such as SHIEN and TEMU to throw out thousands of new designs for both men and women to buy. These latest fashion items are sold very cheaply, making them great for one-time wear. This, however, has caused many environmental concerns from protesters and even the consumers. Recently, it came to light that some of the w omen's accessories sold contained toxic substances, some of which included hundreds of times above acceptable levels, authorities in Seoul announced. To dive into more detail, shoes from Shein were found to contain significantly high levels of phthalates -- chemicals used to make plastics more flexible -- with one pair 229 times above the legal limit. "Phthalate-based plasticizers affect reproductive functions such as sperm count reduction, and can cause infertility and even premature birth," an official from Seoul's environmental health team announced in an interview. One such chemical "is classified as a human carcinogen by the International Cancer Institute, so special care should be taken to avoid long-term contact with the human body", they added. Formaldehyde, a chemical commonly used in home building products, was detected. For me when I heard this news, I have to say that I was not surprised at all. Pushing out fast fashion, and with some of (if not all of the clothing lines) produced in terrible working conditions in third world countries where there are little to no 'health and safety' standards of course there will be an issue with leaked chemicals. Do I think this will put their consumers off of buying their products? No! I sadly do not think it will make a difference to them what so ever, which then leads to SHIEN and TEMU getting away with having no final standards or checks on their products. My family members and I, have purchased items from SHEIN before, and have been really impressed with the quality of the item, since the price was so low and the item arrived in a matter of days, unlike some of SHEINS competitors. For the Seoul authorities, I believe that destroying and removing these harmful items is the right thing to do, however, I really do not think it will be enough, and merely a dent in the ocean floor on this occasion. What do you think about toxic chemicals found in these retailer's products? Let us know in the comments below. #shien #TEMU #toxic #fastfashion

Welcome back, Korean learners! Today, we're spicing things up with a real-life restaurant conversation between two people! Ready? Let's start dining! Whether you're dreaming of your next Korean meal or just eager to practice your Korean in a fun way, this is the perfect opportunity. And if you missed our last lesson on common Korean dinner table items like : (tables, chairs, and spoons.. etc) be sure to check it out for some extra practice! In today's article, we're focusing on a lively exchange between Emma and her dining companion. Whether you're planning a trip to Korea or just want to get more comfortable with everyday conversations, this lesson is perfect for you! We’ll break down the dialogue, highlight useful phrases, and give you some sentences to practice on your own. Ready to speak Korean like a pro? Let’s get started! The Dialogue : Part 1: The boy: 안녕하세요, Emma. (annyeonghaseyo Emma. ) Hi, Emma! Emma: 안녕하세요, Liam. (annyeonghaseyo Liam.) Hi, Liam! Boy: 메뉴가 좋아 보이네요. (menyuga joh-a boineyo.) The menu looks good. Emma: 예. 저는 여기에서 자주 먹어요. (ye. jeoneun yeogieseo jaju meog-eoyo.) Yes. I eat here often. Emm: 주문할 준비됐나요? (jumunhal junbidwaessnayo?) Are you ready to order? The Boy: 전 준비됐어요. (jeon junbidwaess-eoyo.) I'm ready. Emma: 쌀과 콩이 있는 치킨 타코를 먹겠어요. (ssalgwa kong-i issneun chikin takoleul meoggess-eoyo.) I'll have the chicken tacos with rice and beans. Boy: 좋은 것 같아요. (joh-eun geos gat-ayo.) That sounds good. Boy: 하지만 저는 채식 타코로 하겠어요. (hajiman jeoneun chaesig takolo hagess-eoyo.) But I'll have the vegetarian tacos. Waiter: 마실 것 드릴까요? (masil geos deulilkkayo?) Would you like anything to drink? Emma: 아뇨. 물이면 좋아요. (anyo. mul-imyeon joh-ayo.) No. Water is fine. Boy: 저도 물이 좋아요. (jeodo mul-i joh-ayo.) I like water too. Part 2: Boy: 음식이 좋아 보여요. (eumsig-i joh-a boyeoyo.) The food looks good. Emma: 예. 먹죠. (ye. meogjyo.) Yes. Let's eat. Boy: 오, 아녜요. (o, anyeyo.) Oh no... Boy: 잊었어요! (ij-eoss-eoyo!) I forgot! Boy: 콩은 먹지 말아야겠어요. (kong-eun meogji mal-ayagess-eoyo.) No beans! Key Vocabulary & Phrases: Comprehension Questions: Make sure to leave your answers in the comments section below! 📝 In our next article, we’ll go over the correct answers and discuss any questions or common mistakes. Stay tuned and keep up the great work! #LearnKorean #Korean #Languages #Korea #SouthKorea #LearnKoreanWithConversations

BREAKING news, with the recent NewJeans plea for former HYBE CEO to be reinstated, the new HYBE CEO breaks silence. Let's get into the details! On the morning of September 12 KST, it was a bleak morning for HYBE members and stakeholders. Actually, this was the first extraordinary meeting of HYBE Labels shareholders in recent months following the outed former CEO Min . (See my previous article). On this day, Lee Jae Sang , previously Chief Strategy Officer, was officially appointed CEO of HYBE, taking over after Park Ji Won .  After the HYBE signed band made an unannounced YouTube public plea, the newly appointment CEO, Lee Jae Sang, commented on the latest request made by the members of NewJeans, asking to have Min Hee Jin restored to her position as CEO of ADOR. Lee told reporters, "It will take some time, but we will stick to regulations and respond calmly. HYBE is a company which follows the rules and pursues precision management. Looking back, those who follow the rules always end up as the winners." We at Dojeon Media agree with this statement. It was not so long ago that NewJeans and other public figures were trying to get the CEO replaced. Their public pleas seemed very unprofessional and inexperienced. Some industry insiders understood Lee Jae Sang's comment to mean that HYBE Labels will not abide by the request of the NewJeans members, and will continue to separate management from creative production in the era of HYBE 2.0, which we believe will be a fresh era for the label. Although this statement was short and sweet, we hope that it has an impact and stops all of the drama that has erupted over what should have been a simple replacement of the CEO. Let us know your thoughts on this in the comments below. #HYBE #newjeans #ADOR #minheejin #controversy

Lee Young Ji becomes the new MC of The Seasons  after Zico , continuing KBS's 30-year legacy of iconic late-night music talk shows. The musical night show, which became a cultural staple among Korea's locals in the 90s, is still enjoyed by the generation of the 21st century. For over 30 years, KBS has entertained all age groups with late-night musical shows after the day's hustle. The program began as a festival special show, but with continued love from the people, KBS has maintained this musical ritual for three decades. Let's look at the evolution of late-night music shows in Korea. KBS's History of Late-Night Music Shows KBS took the initiative of starting a midnight show that all age groups could enjoy. The only common subject here was music. In the 90s, Korea saw the rise of K-pop with idols like Uhm Jung Hwa and Seo Taiji & the Boys. The music was something enjoyed by everyone. This is how the KBS late-night music show was born! KBS first premiered the show in 1992 with Roh Young Sim as the host. The show's main theme was kept like a talk show, where musical artists would come to discuss their new releases or experiences and then answer some audience questions or musical requests. This late-night show soon became every Korean family’s favorite weekend show, which explains how KBS has been running the show for 30 years now! The Seasons  seeks to continue the broadcaster's history of late-night music talk shows, following “Roh Young Sim’s Small Concert” (1992-94), “ Lee So-ra’s Propose ” (1996-2002), “Yoon Do Hyun’s Love Letter” (2002-08), “Lee Hana’s Peppermint” (2008-09), and “You Hee Yeol’s Sketchbook” (2009-22). Rapidly, this late-night music show also gained popularity among worldwide fans with the global rise of K-pop. Fans loved watching their favorite idols come on stage, sharing stories and performances that helped them forget the worries of the entire week. How did KBS come up with The Seasons ? In July, renowned singer-songwriter You Hee Yeol stepped down from You Hee Yeol’s Sketchbook , a Friday night fixture for more than a decade, after issuing multiple apologies over plagiarism claims regarding his 2021 track "A Very Private Night." This is when KBS introduced a fresh late-night musical show. The name of the show was decided to follow the MC's name as a new tradition. Just like the four seasons of the year, the show's theme is to bring a new MC every season. The first season was hosted by Jay Park , followed by Choi Jung Hoon, AKMU , Lee Hyori, and Zico, and finally, with the arrival of autumn, this season’s MC will be Lee Young Ji. Since 2022 The Seasons has enjoyed a wide number of viewership that proves KBS's right choice to continue the legacy of late-night music shows. Impact of Late-Night Musical Shows on Audiences Those who have watched the popular K-drama Reply 1988  probably know how, in the 1980s and 90s, there was usually one TV per family, and during weekends, the whole family would sit together for dinner, enjoying particular shows. These musical shows played an important role. They not only entertained families but kept them united too. Each episode would welcome musical artists from various generations, ensuring no age group was disappointed. Another interesting fact is that many couples or admirers used to send secret messages to these late-night shows, and the MC would play a song upon request, acting as a cupid or mentor. Lee Young Ji’s first episode of The Seasons  will air on September 27 at 10 p.m. KST , marking the start of a brand-new season! As KBS's The Seasons continues to bring families and fans together through unforgettable musical moments. Do you have any fond memories of watching late-night musical shows with your loved ones? Share your stories with us—we’d love to hear from you! #LeeYoungJi #TheSeasons #KBS #talkshow #JayPark