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Cho Yi-hyun performing a traditional shamanic dance in Head Over Heels  (Credits: Artist Company) Spiritual themes are taking centre stage in Korean entertainment, and one element that has been making waves is shamanism . In 2024 and 2025, many K-dramas and films are using this ancient tradition to tell fresh, emotional stories. Viewers in Korea and around the world are loving the mix of mystery, culture, and heart that comes with it. From Revenant  to Exhuma  to Head Over Heels : The Shamanic Revival The growing interest in shamanic themes started with dramas like Revenant , which showed what happens when angry spirits aren’t at peace. Then came the hit movie Exhuma , which sold over 10 million tickets in Korea. It followed young shamans who faced the scary consequences of disturbing a cursed grave. Viewers were hooked by the rituals and intense spiritual moments. Now in 2025, Head Over Heels  is trending everywhere. The drama tells the story of Seong-ah, a high school student who is also a shaman. She deals with ghosts, school stress, and her growing spiritual powers. The drama blends real-life struggles with the supernatural, and fans can’t stop talking about it. Female-led shamanic roles in recent K-dramas: Revenant , Exhuma , and Head Over Heels  (Credits: Pinterest) Why It’s the Right Time for These Stories In South Korea, religion is a mix of many beliefs. While many people follow Christianity or Buddhism , lots of others don’t follow any religion. Still, traditional beliefs like shamanism have remained, especially with older people. As modern life gets more stressful, young people are connecting more with stories about the spirit world. The colorful rituals, drumming, and chants add strong emotions and visual beauty. These stories help people feel comfort, healing, and even strength. That’s why so many viewers are drawn to them now. Historical painting of Korean shamans performing a gut ritual with musicians (Credits: Wikimedia Commons) Tradition Meets Modern Storytelling In the past, shamans were often shown as funny or strange side characters. But now, dramas treat them with respect. They are shown as powerful, emotional, and important to the story. This change has been building for years. Movies like Along with the Gods  and The Wailing  made room for more serious spiritual stories. Later, dramas like The Guest , Priest , and Black  gave us deeper looks at the battle between spirits and humans. New shows like The Haunted Palace  and Fortune Teller’s Love   continue this trend. What Makes Head Over Heels  Stand Out Head Over Heels  is different because it puts a young female shaman in the spotlight. Seong-ah isn’t just a helper—she’s the main character with her own story, fears, and goals. Actress Cho Yi-hyun even studied real shamanic rituals to bring her role to life. The drama also shows a new side of ghosts. Not all spirits are bad. Some are just sad or stuck because of past pain. This makes the story more emotional and deep, not just scary. That’s a big reason why fans are so attached to it. Cho Yi-hyun as Seong-ah, the young shaman in Head Over Heels  (Credits: tvN) The Future of Supernatural K-Content? Shaman-themed dramas are not going away anytime soon. Younger shamans are even gaining followers on social media, and big stars are joining these types of projects. Streaming sites like Netflix are helping these shows reach the world. Shamanism is no longer just a horror theme. It’s becoming a powerful way to tell stories about family, healing, and tradition. A modern-day shaman performing a gut ceremony at a temple in Korea (Credits: NPR) Final Thoughts Shaman stories in K-Dramas are more than just ghost tales. They are deep stories that connect the past with the present and show the power of belief and love. Are you enjoying this wave of spiritual K-Dramas? Which show has moved you the most? #HeadOverHeels #ChoYiHyun #Shamanism #spirituality

A global surprise awaits! BLACKPINK is set to debut a new HOT track during their highly anticipated world tour launch on July 5th! We have all the details! Image: "DEADLINE" teaser photos Jennie, Jisoo, Lisa, and Rosé of Blackpink - Photo: Rollingstones.com Upcoming tour details! BLINKS , the wait is OVER! After more than a year of secrecy, BLACKPINK will soon finally drop their highly anticipated new single at the "Deadline" World Tour kick-off in Goyang Stadium in Goyang on July 5th ! BLINKS are in a frenzy as tickets for the massive Goyang Sports Complex show, a venue usually reserved for music giants, sold out almost instantly, which was disappointing as some of the Dojeon team also tried to get tickets for this historic and long-awaited comeback event! BLACKPINK will hold "BLACKPINK WORLD TOUR 'DEADLINE' IN GOYANG" on July 5 and 6 at the Goyang Sports Complex main stadium. This will be the starting point of a large-scale world tour that will visit stadiums around the world over 31 performances in 16 cities, which global K-pop fans and BLINKS are so excited for! Solo Careers The members of BLACKPINK— Rosé , Jisoo , Lisa , and Jennie ,who have all launched incredible solo projects this year, are partnering with major labels like Atlantic, Warner, RCA, and Columbia. From Rosé's "APT". with Bruno Mars to Jisoo's "Amortage", Lisa's "Alter Ego", and Jennie's "Ruby" , each member is proving their undeniable power and making fans proud! These have been some global hits, which have helped to cement K-pop's place on the global music charts! Visuals and Fan Hype This new two-minute trailer is simply stunning. It opens with Rosé in what can only be described as a desolate desert, a very Western-style concept. The visuals then pan to all four members of the group, Jennie, Jisoo, Lisa, and Rosé, before speeding down a highway like stars in a stylish road film. Fans are living for the high-energy reunion, a powerful visual of their unity and charisma, and so are the Dojeon team! Will this lead to a more Western-style single, and potentially an album? Their stylist has also chosen the most appealing outfits, which suit the concept well! The new gorgeous look matches their energy and reflects the 2025 mood! Final thoughts Since the BLACKPINK members embarked on their solo careers, the suspense amongst BLINKS has been building up! Their new single is set for a live debut at the comeback event in GOYANG. Although this has been confirmed, the official release dates for the tracks are being kept tight-lipped. After stepping away from the K-pop industry as a band for so long, will the girls still have what it takes to conquer the charts? Let us know your thoughts in the comments below! What visual concepts are you looking forward to the most? #BLACKPINKISCOMING #BLINKSAreReady #NewBLACKPINKMusic #BLACKPINKWorldTour #BLACKPINKQueens #KPopComeback #TheGirlsAreBack #FanFrenzy #Jennie #Jisoo #Rosé #Lisa

Cate Blanchett as Squid Game recruiter in Los Angeles alley final scene from Season 3 (Credits: Netflix) The Squid Game 3  finale has left fans stunned not only because of the intense final scenes but also due to a mysterious new face that has sparked endless discussion. The global hit, which started as a survival drama, may have now grown into something even bigger: a full Squid Game Universe. With the sudden appearance of Oscar-winning actress Cate Blanchett and news of a US spin-off coming in 2026, the series is heading in a bold new direction. The Ending That Changed Everything In the final moments of Squid Game 3 , viewers were taken out of Korea. The camera moves to Los Angeles, where a new game seems to be starting. A man is approached with the same red-and-blue ddakji envelope, but this time it’s in English. And giving it to him is none other than Cate Blanchett, wearing a sharp suit that reminds fans of Gong Yoo’s original recruiter . While her appearance is short, it leaves a big impact. According to director Hwang Dong-hyuk , Blanchett finished her powerful scene in just one take. Her role wasn’t just added for fun. More importantly, her scene shows that the Games haven’t stopped; they’ve simply moved to a bigger stage. The system might have been challenged in Korea, but it still lives on across the world, beyond what one person can stop. As Hwang says, “I wrote that scene wanting an impactful ending for the show, not in order to open rooms for anything else” Cate Blanchett’s Cameo: Teasing the Future Blanchett’s surprise appearance is more than just a guest role. She’s not just there as a famous face; she’s shown as the new recruiter for the American version of the game. While Netflix has not officially confirmed a US spin-off, strong industry rumors suggest filming could begin in late 2025, with a possible release planned for winter 2026. The spin-off isn’t expected to be a simple remake. Instead, it may expand the story with a new setting, a fresh cast, and an entirely new set of deadly rules. What’s even more exciting is that David Fincher is said to be involved as the director, and Dennis Kelly, who is known for his work on Utopia , will be writing the script. This team suggests that the American version will have a darker and deeper tone, one that could easily match or even go beyond the intensity of the original show. Gi-hun’s powerful last moment leaves viewers emotional as Squid Game 3 ends (Credits: Netflix) Director’s Statement: Is This the End? In a recent interview, Hwang Dong-hyuk responded to fans asking about a possible Squid Game 4 . He confirmed that Season 3 brings an end to Gi-hun’s story, and there are no plans right now for another Korean season. But he also made it clear that the Squid Game Universe itself is not ending. “The system continues,” he said, hinting that the real focus now is on how the Games work around the world, not just through one character’s eyes. This means fans can look forward to more spin-offs, different versions from other countries, and possibly even stories that explore past characters and how the Game became what it is today. The Squid Game Universe is no longer just an idea—it is now moving forward in a real way. The official poster for Squid Game 3 (Credits: Netflix) Is Squid Game Turning Into a Cinematic Universe? A viral poster titled “Squid Game Cinematic Universe”  is making waves online. It shows a timeline of spin-offs like Squid Game: USA , 1987 , and 2.8th , planned from 2025 to 2028. Though Netflix hasn’t confirmed anything yet, the image has sparked fan buzz and speculation. Whether real or not, it shows the growing excitement for a global Squid Game franchise—and fans are ready for it. This viral fan poster imagines Squid Game as a global franchise, with spin-offs across countries and eras (Credits: X) A New Global Era for Squid Game With the US version already confirmed and interest growing across the world, Squid Game is becoming Netflix’s next major franchise. The ending of Season 3 , Cate Blanchett’s perfectly timed scene, and Netflix’s focus on making global versions all show a bigger plan. Much like how the Marvel universe was built one film at a time, Squid Game is now building something connected and wide-reaching, with stories crossing countries and languages. It’s not only about surviving anymore. It’s also about power, control, and how far people and viewers are willing to go. What Do You Think? Are you excited about the Squid Game US spin-off in 2026? Do you think Cate Blanchett was the right choice to lead the next chapter? Would you like to see more versions from other countries, or should the story go back to Gi-hun? Share your thoughts below—this game is far from over. #squidgameus

"To know a people, begin with their food." — Lévi-Strauss Three markets. Three cultures. One big decision: Where should your food brand make its Asian debut.. Korea, Japan, or Taiwan? If you’re a food brand looking to make a powerful debut in Asia, choosing the right market could make or break your expansion. You’ve probably heard it before: “Asia is full of opportunity.” But let’s be clear, Korea, Japan, and Taiwan may be geographically close, yet they’re worlds apart when it comes to food trends, consumer behavior, and brand expectations. So… where should you start? After tuning into the Business France webinar “ Le marché des produits alimentaires au Japon, à Taïwan et en Corée du Sud ”, experts like Rosine DUTEIL, Loïc GAVET, and Anne GUINAUDEAU shared valuable insights into each market. Using their input as a starting point, we built on it with additional brand case studies, cultural context, and strategic takeaways, to highlight the key differences and help you choose your ideal market. One brand, one region.. but three very different paths. Which one is yours? 1- South Korea 🇰🇷 : - Inspired by insights from Rosine South Korea is a trend-driven, digitally native powerhouse. Ranked as the 12th largest economy globally, it’s a playground for food brands that can move quickly, look sharp, and tell a great story. "In the world of the fast, only the meaningful survives." — Yuval Noah Harari, Historian ☆ Why Korea Might Be Your Move: ● 44% food self-sufficiency → high demand for imported food. ● Big love for French bakery, dairy, chocolate, and fine groceries. ● Healthy, vegan, premium products are trending. ● The Free Trade Agreement between Korea and the EU (since 2011) makes it easier to export there. ☆ Where to Sell: ● Offline: General supermarkets (49%), specialty stores, convenience stores ● Online: E-commerce booming - especially for premium lifestyle brands ● Food service: Full-service restaurants dominate, but quick-service is growing ☆ Korea-Specific Edge: K-dramas, movies, and influencers have changed how people in Korea choose food. Today’s consumers care about more than just taste, they want food that looks good, feels special, and offers an experience. Things like storytelling, beautiful packaging, and health benefits aren’t extra anymore — they’re essential. If your product is Instagram-friendly, feels a bit luxurious, and connects to wellness or self-care... then Korea is the right market for you. ■ Something to Know : The Korean food market makes up over one-third of the country’s total retail sales. That’s huge. And even though it’s growing fast, it’s still open to new brands... especially ones that offer something original and different. Here are a few cases that highlight how global food brands managed (or struggled) to enter this competitive market : Examples of international brands that entered Korea successfully 2- Japan 🇯🇵 : - Inspired by insights from Loïc Japan is a big and high-end market, but very competitive. Quality, trust, and consistency are everything here. “People don’t buy products. They buy better versions of themselves.” — Seth Godin, Marketing Visionary ☆ What Makes Japan Unique: ● A huge, premium market where quality and trust rule. ● Shift from "gift-giving culture" to self-reward gourmet experiences. ● Increasing appetite for ready-to-eat, healthy, and luxury snacking. Today, people are buying less for gifts and more for personal enjoyment think gourmet snacks, healthy foods, and ready-to-eat meals. But success in Japan takes time and patience. ☆ Philosophy to Keep in Mind: The Japanese concept of “kaizen” (continuous improvement) means your product must evolve, refine, and be better every single time. ☆ Best Suited For: ● Brands ready to invest long-term, embrace perfectionism, and align with Japanese values of respect, consistency, and detail. Here are some examples of how they’ve approached this market with both challenges and successes : Examples of international brands that entered Japan successfully A human example: True Story: Mazen Al Khafaji, a Syrian refugee, opened a tiny Syrian kitchen in Tokyo. With authenticity, passion, and humility, he didn’t just serve meals! he built a cultural bridge. His story is a testament that in Japan, integrity and depth win over flashiness 3- Taiwan 🇹🇼 : - Inspired by insights from Anne Taiwan may be smaller, but it's incredibly open, expressive, and love creativity. Consumers here love products that are thoughtfully designed, emotionally engaging, and delightfully different. ☆ Why Taiwan Could Be Your Sweet Spot: ● Extremely receptive to French and international brands. ● Locals love beautiful packaging, emotional stories, DIY gift sets, and snacks that feel special. ● Smaller scale, but higher agility and innovation acceptance. ☆ Perfect for: ● Boutique brands, emotional storytelling, and products that surprise and delight with aesthetic and heart. ● Great for creative brands with strong storytelling and nice design. Here are some interesting examples related to Taiwan in the field of food and international entrepreneurs : Examples of international brands that entered Taiwan successfully Their stories reveal both the potential and the pitfalls of entering culturally diverse and demanding markets. Why Join the Food Experience Event? For international food brands interested in North-East Asia , the Food Experience Event is a powerful way to enter the market. Want to make a real impression in Asia? Then don’t just send samples. Be there. Connect. Watch reactions live. ☆ This professional event offers selected companies the chance to: Present their products to buyers in Korea , Japan , and Taiwan (especially for French brands) Organize tasting sessions directly with importers and distributors. Get real-time feedback on what works, what to adapt, and what’s trending. “Being adventurous with food opens up a world of possibilities and new experiences.” — By Adam Richman It reflects the same spirit: show up, taste, adapt and in doing so, earn your place in a multicultural culinary landscape Despite All Of That, Why Start Your Food Brand in Korea? Why Focus More on Korea? Because Korea doesn’t just follow global trends, it shares them with the world in its own unique way. When something becomes popular in Seoul , it often spreads fast to other countries . Thanks to K-pop , K-dramas , and social media , Korea has become a trendsetter worldwide. So when a foreign food brand succeeds in Korea, it doesn’t just get local fans, it also gets global attention. While Japan can be more closed or traditional, Korea is open, welcoming, and knows how to make things go big. If you want your brand to grow internationally, Korea is one of the best places to start. Final Thoughts: What’s Your Path? Three markets. Three cultures. But one big decision Choosing between Korea , Japan , and Taiwan isn’t just a business decision. It’s a choice about philosophy, identity, and vision. ● Are you a trend-led, storytelling brand? ➡️ Start with Korea. ● Are you building something timeless and refined? ➡️ Consider Japan. ● Are you artistic, bold, and emotionally expressive? ➡️ Explore Taiwan. 📊 Your Turn : (Vote in the poll or share your thoughts below) : What Do You Think? Are you considering one of these countries for your food brand? Which market matches your product vision the most? Tell us your thoughts in the comments or tag someone who needs to see this! Your experience, question, or comment might help someone else take the next step. Let’s grow, together. #FoodBranding #GlobalExpansion #Korea #Japan #Taiwan #FoodInnovation #Asia #CulturalMarketing #BusinessFrance #EastAsiaOpportunities #BrandPhilosophy #DesignThinking #FounderStorytelling

Head Over Heels  is a fresh romantic-fantasy K-drama blending high school life, spiritual traditions, and a looming death countdown. Park Seong-ah ( Cho Yi-hyun , All of Us Are Dead 2 ) is a lively student who secretly works as a shaman. Her life takes a turn when she meets Bae Gyeon-woo ( Choo Young-woo , Mercy for None ), a mysterious new transfer student marked for death in just 21 days. With her shamanic powers and strong will, Seong-ah becomes determined to rewrite his fate. We highlight why this drama has caught our attention and why it stands out! Head Over Heels (Credits: tvN) *Spoilers! Episodes 1–2 Recap Episode 1  kicks off with Park Seong-ah ( Cho Yi-hyun ) performing a powerful rooftop exorcism. After spending the night battling a spirit, she barely makes it to school for her exam. Her friend Pyo Ji-ho ( Cha Kang-woon ) lightens the mood with jokes, but it’s clear Seong-ah is carrying a heavy spiritual burden alongside her studies. That same day, Bae Gyeon-woo ( Choo Young-woo ) visits Seong-ah’s shaman shrine with his grandmother. Seong-ah is stunned when she sees his energy reversed—an ominous sign in shamanism, indicating death is near. Though she’s haunted by a past failure, she feels an urge to protect him, especially after developing a quiet crush. Things get more complicated when Gyeon-woo appears at her school as a new transfer student. Seong-ah tries to keep him safe with discreet protective rituals and even banishes a water ghost from the boys' bathroom. Gyeon-woo ends up embarrassing her in class by calling her a fraud, but Seong-ah doesn’t back down. Head Over Heels Episode 1 Stills (Credits: tvN) Episode 2  takes a darker turn as whispers spread around school that Gyeon-woo may have been behind a past fire incident. Seong-ah, now more concerned than ever, starts placing hidden talismans among his things, hoping to shield him from any growing danger. During a visit to his home, she shares a meal with his grandmother, Ok-soon, and learns about Gyeon-woo’s past as a promising archer whose career was cut short without explanation. Things escalate quickly when another fire erupts at school, throwing everyone into chaos. A dangerous spirit sets its sights on Gyeon-woo, and though Seong-ah tries to step in, it’s Ji-ho who manages to pull him to safety. Later, Seong-ah realises something even more chilling—she sees Ok-soon’s spirit at a funeral, which means the woman has died, and Gyeon-woo doesn’t know it yet. The episode closes with Gyeon-woo’s emotions boiling over. Angry, confused, and grieving, he tells both Seong-ah and Ji-ho to leave him alone. But Seong-ah isn't ready to walk away—her promise to protect him only grows stronger. Head Over Heels Episode 2 Stills (Credits: tvN) What Makes It Worth Watching The fantasy element, centerd around shamanism , gives the drama a unique twist without leaning into horror. It keeps things exciting while staying light and entertaining. The chemistry between Seong-ah and Gyeon-woo feels natural, and their growing relationship is full of heart. The pacing is smooth, balancing school moments, humor, and fantasy sequences in a way that keeps viewers engaged. Supporting characters like Ji-ho also bring warmth and charm to the story. Why It Stands Out If you're a fan of shows like Extraordinary You  or Hotel Del Luna , this drama will feel right at home. The 21-day timeline adds a layer of urgency, keeping things suspenseful without making it feel overwhelming. Seong-ah’s character stands strong with her mix of courage, humor, and heart. Head Over Heels (Credits: tvN) When and Where to Watch You can stream Head Over Heels  on Amazon Prime Video with new episodes every Monday and Tuesday . Korean audiences can catch it on tvN at 8:50 PM KST . The free Prime trial is a great option for those who want to start watching right away. Final Thoughts Head Over Heels  opens with an emotional and intriguing start. With its fantasy angle, endearing cast, and a storyline that balances school life with supernatural elements, it promises to be a feel-good yet meaningful series to follow. What did you think of the first two episodes? Are you already rooting for Seong-ah and Gyeon-woo? Let us join the conversation in the comment section! #HeadOverHeels

Chicken lovers, get ready! Daegu's 2025 Chimac Festival is just around the corner. YOU WON'T believe what's coming this year! Official 2025 Daegu Chimac Festival Poster (Credits: Daegu Official) One of Daegu's hottest events of the year is just around the corner, and it's all about chicken and beer, with K-pop music for all ages! This year's event will be held between July 2 - 6, 2025, at the beautiful Duryu Park which is located right next to E-world. This culinary, yet very cultural, experience attracts just over one million visitors each year, which makes it one of Korea's largest and most festive summer events! After thirteen years in the running, this is for sure an event you don't want to miss! Photo: Daegu 2024 Chimac Festival - Lewis Hooper When the sun goes down, the atmosphere comes to life! With various zones throughout the event, the main stage is the place to be! Here, visitors will be able to enjoy a wide variety of music, and water cannons to help the crowds cool down. Last year's headline act was Zior Park  , which we have to say performed amazingly. His voice and vocal range were really impressive live, as other artists tend to use a lot of auto tune these days, whereas he actually sang live. The atmosphere for his set was electrifying! Photo: Daegu 2024 Chimac Festival - Lewis Hooper What do I need to prepare? Dress Code : The 2025 Daegu Chimac Festival dress code is blue, which is in line with one of the event's main sponsors, Cass . Heat Preparation : Daegu summers are very hot, and Daegu is nicknamed Dafrica, due to its very dry and hot climate, so it’s good to prepare cool patches or mini fans. Hand Hygiene : Bring small wet wipes for when chicken seasoning gets on your hands, and bathroom lines can be long! Mosquito Protection : Since it’s an outdoor summer event, there might be mosquitoes. It’s good to purchase mosquito repellent bracelets or patches from nearby convenience stores or pharmacies, unless you want to get bitten! Water Play Preparation : You can enjoy water gun fights at Dafrica Water Pia. Bringing your water gun is essential! (Not available for purchase on-site / Only usable within Water Pia) We have to say, this is a great way to cool down in the very hot and humid Daegu heat! Picnic Mat Preparation : You can also enjoy Chimac sitting in the park. If you want a picnic vibe, bring a picnic mat. We love this vibe, and it's the perfect way to soak in the atmosphere! Photo: Daegu 2024 Chimac Festival - Lewis Hooper Getting there 10-minute walk from Duryu Station on Daegu Subway Line 2 Special shuttle buses operate during the Daegu Chimac Festival, making it easy to reach the venue without a car, though public parking is likely to fill up early, and spaces are narrow! Public transportation is strongly recommended Will you be attending this year's event? Leave a comment below and let the Dojeon team know what you are looking forward to the most! #Chimac2025 #KChickenKPopExplosion #DaeguFestival #UnforgettableFoodieFest #GetReadyForChimac #cass

Lee Dong Wook and Lee Sung Kyung share a sweet moment in The Nice Guy  (Credits: JTBC) K-drama fans, get ready.   Lee Dong Wook returns in a fresh new role in The Nice Guy . This time, he’s not the cold or serious type; we get to see a softer, more fun side of him! Paired with Lee Sung Kyung , this drama is set to be one of the most exciting releases of the summer. A Gangster with a Soft Heart? The Nice Guy  tells the story of Park Seok Cheol ( Lee Dong Wook ), the oldest grandson in a gangster family. But he’s not what you’d expect. He looks tough, but deep down, he’s sweet and caring. He’s the type who fights to protect others but also shows his emotions when no one’s watching. Then comes Kang Mi Young ( Lee Sung Kyung ), his first love. She wants to be a singer and live a peaceful life away from all the chaos. When they meet again, old feelings return—and so do new challenges. Will they find happiness this time? Highlights from The Nice Guy  show the emotional journey of Seok Cheol and Mi Young (Credits: JTBC) Lee Dong Wook Like Never Before We’re used to seeing Lee Dong Wook play the icy heartthrob, but in The Nice Guy , he’s playful, clumsy, and surprisingly expressive. Early stills show him bouncing between action scenes and quiet bookstore moments. Yes, this time, he actually shows emotion loudly, and it’s charming. Opposite him, Lee Sung Kyung also brings her charm to the role. As Mi Young, she’s strong but soft, making her a great match for Seok Cheol. Fans are already shipping this duo! Two sides of Seok Cheol: Gentle book lover vs ruthless fighter in The Nice Guy  (Credits: JTBC) What Makes This Worth Watching? Behind the scenes, the drama is in good hands. Writer Kim Woon Kyung ( Yoo Na’s Street ) and director Song Hae-sung ( Failan ) are both known for their heartfelt, layered storytelling. With just 14 episodes, the show promises tight pacing, emotional highs, and the kind of cathartic love story viewers love. You’ll laugh, you’ll cry—and you might rethink what a "nice guy" really looks like in the K-drama world. Final Thoughts The Nice Guy  has all the ingredients of a hit—unexpected softness, solid cast, emotional family ties, and a romance that’s destined to be messy, healing, and unforgettable. Mark your calendars! The Nice Guy —also known as The Good Man —debuts on July 18, 2025 , with the first two episodes dropping on Viki at 8:50 PM KST. After that, two new episodes will arrive every Friday. Let us know what you’re most excited about and whether this could be Lee Dong Wook’s most lovable role yet! #TheNiceGuy #LeeDongWook #LeeSungKyung

BLINKS and ARMYs descend on Seoul, fueling excitement for BTS's imminent return! We highlight some of the best BTS reunion moments and share when is the best time to visit Korea for YOUR K-pop pilgrimage! Image: K-pop pilgrimage, BTS Fans - Photo: Kuwaittimes.com The summer of 2025 is simply one to make history, with thousands of ARMYs and BLINKS among other K-pop fans flocking to the streets of Seoul, making it a K-pop pilgrimage to remember! It's an unforgettable month (June) for the fandom! Image: BTS fans take photos of BTS merchandise with a BTS banner displayed on the HYBE building in the background Photo: News1 Taking over Seoul in their thousands BTS fans are helping Seoul's local economy boom! This can be seen clearly in neighborhoods like Yongsan which is home to HYBE and Myeong-dong which is a K-pop fans heaven, due to the countless number of local market stalls and independent shops selling K-pop merch! The K-pop wave this summer is also helping local restaurants and cafes which are now officially on pilgrimage sites, allowing them to cash in from dedicated fans! Merchandise sales associated with BTS have also been soaring. At LINE FRIENDS Square in Myeong-dong, new “BT21” merchandise – featuring seven animated characters created in collaboration with BTS and LINE FRIENDS which has been selling out quickly. Which has also helped bigger companies cash in on the tourists that are flocking to Seoul in their tens of thousands. Image: A banner displayed on the HYBE building on June 11 reads 'We are back' - Photo: kboom.com Recently between June 13 and 14, 2024, over 100,000 eager BTS fans gathered in Seoul's outer district of Goyang for the highly publicized BTS Festa , which also brought in much needed cash to the local economy! Question is, are K-pop fans pricing out locals? Korea for a long time now has been well known for showcasing the mix of both traditional and modern streets. Seoul is no exception as Koras mega city! The streets of Seoul are now a dynamic hub for K-pop lovers on their quest to find K-pop success in their idols footsteps! The city of Seoul also encourages tourists to transform into Korean culture like locals at many pilgrimage sites, as remember K-pop is loved by native Koreans as well, although in more recent times BTS and BLACKPINK have gained more success globally rather than in Korea, hence the in flock of foreign tourists to Korea. This also helps fans immerse themselves into Korean culture helping the success of K-pop tourism, which has been said to reshape many of Seoul's commercial districts. K-pop Pilgrimage FAQ: The Dojeon team is often asked about the best times for a K-pop trip to South Korea, among other K-pop-related questions, so we thought it would be fun to put together a mini FAQ. The best times to embark on your K-pop pilgrimage are spring and autumn  due to mild weather and coinciding events. While entertainment company buildings are largely off-limits inside, you can visit gift shops and take exterior photos. English-guided K-pop tours are available. For official merchandise, head to Myeong-dong, Hongdae , or Gangnam  (stores like SMTOWN &STORE). To attend live music shows, apply online or book tours offering guaranteed entry. Go beyond the music to explore Korea's unique trends, delicious food, and dynamic atmosphere that have shaped the genre you love. 2025 IS THE YEAR for your K-pop pilgrimage! Interested in embarking on your K-pop pilgrimage? Leave a comment and let us know! #BTSIsComing #ARMYsInSeoul #KpopPilgrimage #SeoulReadyForBTS #FanExcitement

Imagine a country where no one owns guns. Now, imagine what happens when illegal weapons suddenly flood the streets. That’s the reality in Trigger , Netflix’s intense new K-drama. Set in a near-future South Korea, the series follows Lee Do (played by Kim Nam Gil ), a former military sniper turned detective. As gun violence spreads, Lee Do takes it upon himself to track down the source of the illegal firearms. Opposite him is Moon Baek (played by Kim Young Kwang ), a mysterious underground arms dealer who hides his true intentions behind a calm, charming persona. These two men are both carrying guns, but their reasons couldn’t be more different. Why Trigger  Feels So Real: Guns Are Practically Banned in Korea In South Korea, civilians can’t own guns. Period. Whether it's a pistol, rifle, or shotgun, it’s illegal unless you’re part of law enforcement or the military. Even airsoft and BB guns are heavily regulated. To own one, you need special permits, police approval, and strict storage. Getting caught with a gun can mean up to 10 years in prison, along with heavy fines. That’s how rare firearms are. While most Korean men undergo mandatory military service and train with weapons, once they return to civilian life, guns are completely off-limits. This makes Trigger  especially shocking for Korean audiences, where even seeing a gun outside of TV is rare. South Korean Military practicing with a rifle (Credits: FavBloger) Why Trigger  Isn’t Just Another Crime Drama If you're from a country like the U.S., where guns are a regular part of life, this story might seem familiar. But in Korea, this is new territory. Trigger  shows what happens when a peaceful, tightly controlled society is suddenly forced to deal with gun violence. That contrast, from no guns to too many, makes every single moment on screen feel more intense. Every shootout carries real emotional weight because it's not normal there. It's terrifying. Trigger Official Poster (Credits: Netflix) Why You Should Be Hyped It’s a rare concept that flips the usual K-drama formula. No romance tropes or K-pop idol cameos—just real tension. Because guns are so foreign in Korean life, every gunshot lands with shock and meaning. With two powerhouse leads like Kim Nam Gil and Kim Young Kwang, expect major emotional depth and moral conflict. When and Where to Watch Directed by Kwon Oh Seung, best known for the thriller Midnight , Trigger  is scheduled to release worldwide on Netflix on July 25, 2025 . Final Take Trigger  doesn’t just tell a crime story; it throws a peaceful society into crisis and forces it to confront something it was never meant to handle. Think Narcos , but in a place that was never supposed to need guns in the first place. For Korean viewers, it’s a chilling “what if.” For global viewers, it serves as a poignant reminder of how different and fragile peace can be. Would your community handle a sudden gun crisis any better? And does Korea’s real-life zero-gun culture make Trigger hit harder for you?  Let us know your thoughts below. #Trigger #KimNamGil #KimYoungKwang

With South Korea recently cloning the first dog, could K-pop idols be next? We dive deep into this hot topic! Image Suho and Irene - Kboo.com South Korea's scientific past saw a stem cell scientist clone a dog, a feat that once broke biological boundaries and sparked discussions beyond disease research. This pioneering achievement, while lauded for its potential in medicine, also ignited moral debates. Now, industry insiders are reportedly discussing the cloning of K-pop idols, leading to a surge of fan-fueled conspiracy theories! Let's take a look! Beyond the Breakthrough: The Ethical Implications of South Korean Dog Cloning The moral line crossed? With each new cloned creature, the chilling reality of human reproductive cloning edges closer. "It's increasingly clear: if we can clone this many mammals, humans are likely next," warns Dolly's creator, Ian Wilmut. As researchers tick off species – cats, goats, cows, and more – the failure to clone primates offers only a fragile pause before the unthinkable! What could happen if every animal were cloned or eventually a human? Is this morally right, or a bid for premature death and illness? K-pop idols are now on the cards, especially those with a reputable legacy! Breaking world records The first successful birth of a cloned dog Snuppy, an Afghan hound puppy, back in 2005, this news made it into the Book Of Guinness World Records . His name, Snuppy, is derived from Seoul National University puppy. The process involved fusing a donor egg cell with DNA taken from the ear of Tie, a three-year-old male Afghan hound. This embryo gestated for 60 days in a surrogate female golden Labrador before Snuppy was delivered via Caesarean section on April 25, 2005 . Snuppy reached his first birthday in 2006, which was celebrated globally around the world! Passing Away Although Snuppy had good life, and made way for scientific breakthroughs, the world felt a little less bright in May 2015, when Snuppy, the pioneering Afghan hound who bravely cemented his name in history as the first cloned dog to survive, finally succumbed to cancer at the age of ten. Though his existence was a testament to human ingenuity, his passing was a stark reminder of the delicate and precious nature of life itself, leaving behind a quiet ache for the unique spark he held. Ultimate fan dream So imagine your perfectly youthful preserved K-pop idol, is this the ultimate K-fan dream or a ethical nightmare? From canine clones to the world of K-pop, insiders and conspiracy theorists, have whispered about the idol replication starting to take place. This of course has sent K-pop fans worldwide into a frenzy, many of whom spark ethical concerns, as well as would a cloned idol truly capture the magic and soul of the former idol? Or would they just be a soulless copy? Final thoughts This intense discussion begs the question of whether cloning K-pop idols is the next frontier of entertainment or a dangerous step into uncharted territory, with fans already dreaming up wild theories about whether the next generation of K-pop could be manufactured, or if individuality will always reign supreme. We would love to hear your thoughts on this ethically concerning topic, for both animals and K-idols. What are your thoughts on cloning K-pop idols? Share your opinions in the comments below. #ClonedDog #DogCloning #SouthKoreaScience #ScientificBreakthrough #KoreanResearch #clonekpop #KpopCloning #IdolClones #KpopFuture #CloneIdol #HallyuCloning

Do you think VR experiences will become a standard part of K-pop fandom?! We give you our personal experience from SEVENTEEN's "Thunder" music video shoot! Let's take a closer look at the metaverse world! Image: Jennie, Lisa, Enhypen, XG - Photo: oust.france.kr K-pop fans, eat your heart out, as the virtual reality (VR) world is set to bring K-pop music videos alive, through incredible backdrops, immersive experiences for fans, as well as interactive fan experiences. Will VR transform K-pop forever? Seventeen's "Thunder" We previously wrote about the new music video from SEVENTEEN's "Thunder " , and they are no exception from using VR in their music videos, especially in the backdrop scenes. For their recent fifth studio album, HAPPY BURSTDAY , they dropped a 360-degree VR highlight medley . Fans can literally explore a virtual world with just a tilt of their phone, each scene perfectly matching a different track from the album. As Dojeon member Lewis Hooper worked on the set, he thought that the use of VR when it comes to the editing touches is remarkable, as it brings all of the creative ideas together in order to create some truly breathtaking content for viewers! 360-degree immersion VR is able to produce a 360 degree angle for fans to enjoy! This format allows fans to look around a virtual environment, just by moving their heads, as if they would during an actual concert. In some cases, this format is also possible by just dragging a mouse on platforms like YouTube, to enable the viewer to be in the music video as opposed to just watching it. Of course, beyond this, VR which is used in music videos will add interactive elements for fans, which can include being able to choose different camera angles, visual effects and in some cases being able to change aspects of the video narrative. All of these features are expected to keep fans interest in K-pop and help the industry grow! Live concerts Live concerts have also started using VR more often than ever before. Groups like aespa have previously experimented with VR concerts, and the feedback from fans was that it was like watching an ordinary concert through a new lens, without the chance for fans to actually interact with the stars. Fast forward to Cha Eun Woo's upcoming VR concert ( Cha Eun Woo VR Concert: Memories ) which will be released on June 18, 2025 , it promises to deliver a more engaging fan experience. With the ever evolving technology world, the enhancement of VR during live concerts, and music videos will only keep getting better. Do you think VR will pull fans into the action even more? Challenges In order to create high quality and interactive VR content for fans, music and production companies will need to invest in more expensive hardware, such as installing VR, is much more time consuming and complex than traditional music videos. The industry is still looking into effective ways to monetize VR music videos beyond initial sales or subscriptions, which will help their bottom line revenue go up, as well as potentially leading to up sales during the VR experience with add on features for viewers to purchase. Should VR be used in K-pop music videos? Have your say, and leave a comment below! https://www.dojeonmedia.com/post/seventeen-thunder-official-mv-behind-the-scenes-with-dojeon #KpopVR #VirtualConcert #MetaverseKpop #KpopExperienceVR #KpopInVR #VRIdol #Kpop #Jennie #Lisa #Enhypen #XG

IU and Lee Jong Suk (Image via X/ @dlwlsuk). There are certain K-drama actors we've only seen together in fleeting moments, perhaps in a commercial, at an event, or simply standing side by side in a photo, and yet fans instantly recognize their potential to light up the screen. Whether it's a shared glance or natural charisma, the chemistry is undeniable. We round up 6 K-drama pairings who have worked together in advertisements, brand collaborations, or public appearances, but who have yet to star in a full-fledged drama together. P.S.  The third couple on our list is a real-life couple —but surprisingly, they haven’t shared screen space in a K-drama yet. 1. Byeon Woo Seok and Chae Soo Bin Byeon Woo Seok and Chae Soo Bin (Image via King Kong By Starship). K-drama’s current "It boy" and "It girl", Byeon Woo Seok and Chae Soo Bin , first teamed up through a brand collaboration with Korean furniture company Iloom. Their commercials, cleverly styled as romantic mini-films, were released on the brand’s official YouTube channel and quickly won over fans. With Chae Soo Bin fresh off When the Phone Rings  and Byeon Woo Seok basking in the success of Lovely Runner , their onscreen chemistry felt effortless and electric. One moment in particular, when Byeon Woo Seok lifts a table over Chae Soo Bin to shield her from the rain, had fans absolutely swooning. Now imagine that chemistry in a full-length drama! 2. Cha Eun Woo and Go Youn Jung Cha Eun Woo and Go Youn Jung (Image via X/ @NargleInAFez) Two of Korea’s most stunning stars, Cha Eun Woo and Go Youn Jung , first came together for a campaign with fashion brand MARITHÉ FRANÇOIS GIRBAUD, titled Call My Name . The shoot exuded a sensuous, alluring vibe that had fans doing a double-take. With their striking visuals and undeniable star power, the duo effortlessly commanded attention and left viewers craving more. Their chemistry was so palpable, fans are now eagerly hoping to see them light up the screen together in a full-fledged romantic drama. With looks, charm, and charisma to spare, this pairing feels like K-drama gold waiting to happen! 3. Lee Jong Suk and IU Lee Jong Suk and IU (Image via X/@shallwedancetk). It’s almost hard to believe that this real-life couple, who have been going strong for a few years now, have never starred in a K-drama together. While Lee Jong Suk and IU previously hosted music shows side by side, they’ve largely kept their relationship away from the spotlight. Still, their natural charm and deep mutual respect have fans dreaming of the day they’ll share the screen. A heartwarming, romantic drama starring these two would not only highlight their undeniable chemistry but also offer viewers a rare chance to see their off-screen bond translated into on-screen magic. 4. Song Kang and Suzy Song Kang and Suzy (Image via X/minikangje). Two of Korea’s top-tier visuals, Song Kang and Suzy , would undoubtedly set the screen ablaze if they ever starred in a drama together. Both are known for their effortless chemistry with past co-stars, and fans are convinced that pairing them would be a hit out of the park. Surprisingly, the two haven’t even been seen in the same frame, let alone a project. The closest fans have gotten? A clip of Song Kang playfully imitating Suzy’s signature flirty smile. With their star power, charisma, and striking screen presence, this is one pairing that feels long overdue. 5. Lee Min Ho and Song Hye Kyo Lee Min Ho and Song Hye Kyo (Image via X/@kdramaarchive). It’s almost criminal that two of Korea’s biggest Hallyu superstars— Lee Min Ho and Song Hye Kyo- have never shared the screen. The two icons were once spotted sitting side by side at a FENDI show in New York, and the photos instantly sent the internet into a frenzy. The sheer star power and visual synergy were undeniable. Adding to the intrigue? Lee Min Ho has previously revealed that Song Hye Kyo is his ideal type. With their global fan bases and unmatched charisma, a drama featuring these two would be nothing short of a Hallyu phenomenon! 6. Kim Seon Ho and Kim Ji Won Kim Seon and Kim Ji Won (Image via X/KimSeonHoonly). Just imagine the talented Kim actors— Kim Seon Ho and Kim Ji Won —starring in a marriage-themed romance, something that blends the emotional depth of When Life Gives You Tangerines   with the charm and wit of Queen of Tears . With their strong acting chops, heartfelt screen presence, and warm, captivating visuals, it’s no wonder fans believe this pairing would sweep every “Best Couple” award if it ever came to life. The chemistry is already there—now all we need is the right script. Which of these dream K-drama pairings do you want to see come to life first? Let us know your favorite in the comments below! #LeeMinHo #SongHyeKyo #IU #LeeJongSuk #KimJiWon #KimSeonHo #WhenLifeGivesYouTangerines #QueenOfTears #ByeonWooSeok #ChaeSooBin #ChaEunWoo #GoYounJung #Kdramas