After a strong showing in Milan, the South Korean fashion house, TROA, returned to Seoul with clarity. At Fashion KODE 2026, the brand did not start over—it continued. The result was a collection built on control, structure, and quiet confidence. The Dojeon team got an exclusive look at the new F/W 2026 lineup!

As of early 2026, K-pop idols are heavily trending on a mix of European, high-fashion designer scents and curated Korean niche brands to round off their stunning looks. We break down the top 5 perfume/cologne brands from your favorite idols that'll have you turning heads!

Rosé was spotted stepping out in another custom Levi’s piece at the recent Grammys. Rightly so, fans are now convinced that something big is brewing between the two of them! Could this be true? The Dojeon team thinks that the "Tokyo look" that she pulled off flawlessly was already suspicious in itself, so is it simply a full-on teaser?

Thawing the Seoul chill—the essential guide to this month's alpha aesthetics you need to know to stay warm and stylish in South Korea this winter!

From the streets of Seoul to your wardrobe, here is the ultimate winter style guide to stay stylish and warm this January!

When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

TikTok is ready to invest $143 billion in Korean culture and entertainment!

Korean beauty trends have captivated the world with their focus on achieving flawless skin and luscious hair. When it comes to hair care,...

International Designer Kim Jones will organize the next Dior men’s pre-fall collection show in Egypt and it's scheduled to be unveiled on...