When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

TikTok is ready to invest $143 billion in Korean culture and entertainment!

Korean beauty trends have captivated the world with their focus on achieving flawless skin and luscious hair. When it comes to hair care,...

International Designer Kim Jones will organize the next Dior men’s pre-fall collection show in Egypt and it's scheduled to be unveiled on...