KATSEYE X GAP: How This Denim Campaign Broke Records With 20M Views in 3 Days
- Disha Paul
- Sep 4
- 2 min read
When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online.
Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.
Who is Katseye?
For those discovering them through this campaign, Katseye is a rising K-pop group that has quickly gained international attention. With their diverse lineup and strong global fanbase, they’ve become a hot topic on Google Trends.
Searches like “Is Katseye a K-pop group?”, “Katseye members”, and “Who is Katseye?” have been trending ever since the ad dropped.
Why This Campaign Works
Katseye’s influence goes beyond music. Their youthful energy and style perfectly align with GAP’s denim comeback strategy.
The campaign isn’t just about fashion—it’s about identity, confidence, and the power of K-pop to move global culture. Fans feel represented, and new audiences are discovering both the group and the brand.
A Game-Changer for GAP
Fashion campaigns often compete for viral attention, especially after comparisons with other celebrity collaborations like Sydney Sweeney’s American Eagle ad. But Katseye has managed to set GAP apart by blending music, culture, and fashion in a way that feels authentic.
The 20 million views milestone proves the campaign’s success, showing just how much impact a K-pop collaboration can have in shaping brand relevance.
What’s Next for Katseye?
With this campaign making waves, fans are already speculating about Katseye’s next steps. Will they continue to expand into fashion, or will this mark the start of even bigger international partnerships?
One thing is clear! Katseye has arrived on the global stage, and its influence is only growing stronger.
Do you think Katseye’s collaboration with GAP will set the trend for more K-pop x fashion campaigns worldwide?
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