A season of quiet luxury, retro revival, and soft streetwear in Seoul’s style scene is here! We share the hottest Fall trends that you can easily incorporate into your wardrobe.

How to become an influencer in South Korea in 3 simple steps!

Koreans live in a very competitive society. Not only are Korean teens/young adults constantly competing with each other for the best...

"$ 3,000 USD lease for 12 months," that's what my friend, a typical 25 year old single male living in a Seoul one-room (16.5m² to 33m²),...