They're dangling from smartphones at airports, showing up in idol selfies, appearing in café photos, and even making cameos in K-pop livestreams. What started as a niche fashion item has quickly become one of South Korea's biggest lifestyle trends of Summer 2026.
But why turtles?
And how did a tiny charm become one of the year's most talked-about accessories?
Here's everything you need to know about Korea's latest viral obsession.
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