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Dior Creates Stunning Concept Store In Seoul For Fall 2022 Collection

Fashion house Dior opened its first-ever virtual and boutique fashion show unveiling its new Fall 2022 collection by Maria Grazia Chiuri on May 1, 2022, in Seoul, South Korea. The show was held Ewha Womens University, the most prestigious women's university in South Korea. Special guests Yuna Kim (Korean Olympic champion figure skater) and Bae Suzy were also in attendance. In addition to the fashion show, Dior also opened a new concept store in Seoul's cutting-edge Seongsu-dong district. The stunning open-air structure mimics the 30 Montaigne façade boutique in Paris housing a stunning garden and boutique.

Dior concept store in Seongsu-dong, Seoul, South Korea.

The concept store combines French and Korean culture and is decorated with local Korean artists Kwangho Lee and Jeonghwa Seo, according to a Dior tweet. The new line combines traditional Korean fashion with the high-end luxury feel of the French powerhouse.

Seoul concept store. Photo @dior.

Dior SS 2022 Fashion Show in Seoul. Photo @dior.

Dior Fall 2022 online fashion show.

K-pop sensation, Jisoo, a member of the global pop group, Black Pink, was named a Global Ambassador earlier this year joining Hollywood stars Johnny Depp, Rihanna, Jennifer Lawrence, and Charlize Theron.

Jisoo at Dior event. Photo via Joongang.

What do you think about this concept store? Would you like one in your city? Let us know!


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