Forget Olive Young: Your New Secret to K-Beauty Skincare Is a Korean Pharmacy!
- lewishooper1
- 1 day ago
- 2 min read
Discover the secret medical-grade skincare, potent supplements, and unique wellness products that have turned Korean pharmacies into shopping hot spots. The Dojeon team has you covered with savings and more affordable products to try!
The Rise of Medical Tourism and Post-Procedure Care
One reason why the surge in visitors visiting Korean pharmacies has increased is thanks to the direct recommendations from dermatologists and clinics throughout Korea and online.
Over the past few years, the Korean medical tourism industry has skyrocketed, thanks to cosmetic procedures and skin care services. The price point for many has also played a vital role in why people have been coming to Korea for treatments as opposed to places like Türkiye or Thailand.
Once the treatment is completed, foreign visitors are usually recommended the exact pharmacy products by their doctors to help them with their aftercare, to speed up the healing time, and reduce potential scarring. This direct medical recommendation fuels demand, as tourists seek out the "real" recovery products to maximize the results of their investment in a procedure. The Dojeon Team has also experienced these types of treatments and services in Korea.
The Social Media Hype and "Must-Buy" Culture
Globally, viral word-of-mouth has been the way for companies to promote their products for centuries; however, with the rise of social media, pharmacists have been making vlogs to promote their products and services.
Social media platforms such as Instagram and TikTok are driving the trend when it comes to foreign visitors visiting Korean pharmacies. Some of the videos feature the must-have products that visitors all raving about.
This content, created by tourists and local influencers, positions the products as "hidden gems" and effective, exclusive staples that locals trust over mainstream beauty store options. This has caused many pharmacies to establish a close-knit chain of K-beauty and pharmacy tour-focused products and services for visitors.
Korean pharmaceutical products have gained a reputation for high-grade ingredients. Lewis Hooper, a writer from the Dojeon Media team, has collaborated with several Korean pharmacies and skin care companies to promote these products on social media, and he agrees that the products are great for the skin!
Global products, on the other hand, although they are sometimes a fraction of the price, the ingredients are not as strong, which has led to more consumers turning to K-beauty products.
This connection to professional clinical guidance establishes the products as essential for healing and scar prevention, driving tourists to seek them out as part of their health and beauty regimen, with some hoping to turn out like their favorite K-idol.
What items will you buy from a Korean pharmacy? Comment below and let the Dojeon team know!