Across India, millennials and Gen Z are embracing Korean culture like never before. Young Indians are obsessed, and it’s not just a phase. Platforms like YouTube, X (formerly known as Twitter), Netflix, and Instagram have made Korean content accessible. Suddenly, K-dramas weren’t just “foreign shows”, but they became comfort watches. K-pop is not just a bunch of Korean singers, but a series that pulls audiences in with its dreamy plots, relatable characters, and just the righ

When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

FORGET everything you know! THIS secret K-beauty trend will change your routine forever!

It's all about lightweight jackets and short sleeves! We take a look at South Korea's hottest 2025 summer trends to keep cool and stylish!

Prepare to be obsessed with IVE Rei's Cosmopolitan Korea x KINKO moment! We explain the idol's connection with KINKO and why this breathtaking photoshoot is to die for!

Korean men’s hairstyles have always led global grooming trends, and in 2025, the movement is evolving with a fresh twist. Stylists across Seoul say it’s all about soft masculinity, subtle layers, and expressive textures. Idol-inspired, stylist-approved, and effortlessly cool—these five hair trends are dominating this year. Here’s a look at the hottest Korean men’s hairstyles in 2025 that are catching everyone’s attention.

All eyes are on Park Jinyoung in W Korea's Upcoming June 2025 Feature. Let's dive in and take a closer look!

Korean hairstyles are evolving again in 2025—this year’s looks are softer, trendier, and all about effortless charm. From K-drama leads to K-pop idols, these hairstyles are dominating Instagram and salons alike. Whether you're into bold transformations or natural elegance, this list has the perfect inspo to elevate your look!

K-pop idols are no longer strangers in the fashion world, and some even have become fashion icons in their own right. From BLACKPINK to Stray Kids, we recap the growing presence of K-pop stars at the 2025 Met Gala.

Is the "Prada Curse" plaguing Korean celebrities? We explore why this luxury brand might cause some complications for some of K-industry's top idols!

What can we expect from the Spring 2025 K-fashion closet? We share the hottest looks from Spring this year!

"K-Beauty Glow-Up!" offers a dynamic experience showcasing the latest K-Beauty trends.

Stealing the show: Jisoo stuns at Dior's SS25 show!

*SPOILER ALERT*: BTS's Jin's latest photos for Alo Yoga's "Wellness Begins With Self-Love" Campaign!

Want Luminous & Glassy Skin? It's Possible With These K-Beauty products!

Must-know tips and trips to make the most out of your Seoul January winter trip!

Kim Soo Hyun is set to take Prada to the next level as a brand ambassador!

5 Winter Wardrobe Essentials Inspired by K-Drama & K-Pop Icons! [Part 1]

Halloween Outfit Inspiration from K-pop Songs of 2024: Get Ready to Stand Out!

K-pop stars turn models as top fashion brands battle for their global fanbase