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Jimin (BTS) Baekhyun (EXO) Jeong Dong-won NCT WISH Jin (BTS) RM (BTS) ENHYPEN DOYOUNG (NCT 127) NCT 127 Jennie Dua Lipa)- Jennie (BLACKPINK) Love wins all - IU Candy - SEVENTEEN From - PLAVE Igloo - KISS OF LIFE Jungkook (BTS) Jimin (BTS) G-Dragon (BIGBANG) IU Doyoung (NCT 127) Kang Daniel Baekhyun (EXO) RM (BTS) Jennie

Have you ever caught yourself humming a BTS song or searched glass skin routine at 2 AM? If your answer is yes, then congrats, you’re officially part of the K-Wave. Guess what? You’re not alone. Across India, millennials and Gen Z are embracing Korean culture like never before. Young Indians are obsessed, and it’s not just a phase. Platforms like YouTube, X (formerly known as Twitter), Netflix, and Instagram have made Korean content accessible. Suddenly, K-dramas weren’t just “foreign shows”, but they became comfort watches. K-pop is not just a bunch of Korean singers, but a series that pulls audiences in with its dreamy plots, relatable characters, and just the right amount of drama (and tears). Unlike Indian serials, these K-dramas felt fresh, stylish, and honestly… addictive. Alia Bhatt and Lee Ji-ah (Credits: Hauterrfly) Janhvi Kapoor (Credits: Instagram) And then came Korean beauty, and changed the skincare game in India. No more just face wash and moisturizer. Now it's double cleansing, serums, essences, and SPF every day. Indians are fully into the glow-up culture, trying Korean brands, watching GRWM (get ready with me) videos, and creating skin-care routines that actually work. K-beauty isn’t about covering flaws. Speaking with Iqra Siddiqui. Entertainment Journalist shares, "I think the Korean Wave became huge in India because of a perfect mix of smart marketing, timing, and, honestly, a bit of clever psychology. First, the skincare industry . Koreans promote their products as if they were the ultimate beauty secret passed down through generations. Of course, we all know part of that flawless, “mirror-skin” glow comes from genetics. But the way they sell it, you feel like if you buy that one toner or sheet mask, you too could look like a K-drama lead. It’s genius! Then there’s K-pop. It had always had its loyal fans, but it really gained mainstream popularity once idols started adding English lyrics and collaborating with global artists." She adds, "Post-COVID also played a huge role. Everyone was stuck at home with OTT platforms and free time, and suddenly K-dramas and K-pop became the comfort food of entertainment. So in short, it’s smart promotion, accessible content, and a whole lot of relatability. Plus, let’s be honest: if someone can look flawless while crying in the rain or eating ramen, we’re going to follow whatever trend they set." Market research shows that Millennials and Gen Z are highly influenced by Korean culture. It’s not just K-dramas, K-pop , or K-fashion—Indians are also embracing the Korean language . Korean has rapidly gained traction in India, becoming the fastest-growing foreign language, with the number of learners increasing by 50% between 2021 and 2022. Duolingo reports that Korean remains among the most popular languages in Indian states like Madhya Pradesh, Maharashtra, and West Bengal—ranking as the third-most learned language after English and Hindi. K-beauty has captured the market, finding its way into the shopping carts of Indian women everywhere. The K-Beauty Boom In the Indian Market: More Than Just Skincare Market Momentum:  Imports of Korean skincare products increased by over 63% year-over-year, with volumes quadrupling since 2020. Though still below 5% of India’s $16 billion beauty market, Korea now commands around 15% of the skincare segment. The Glass Skin Theory: Indian Influencers are obsessed with glass skin care, brightening skin cream, and anti-ageing products. Even Indian brands have begun to adopt the 'Korean Formula' to boost their sales. For example, a renowned toothpaste product of India has collaborated with singer IU to promote. This has skyrocketed the sales. Territorial Spread:  The craze isn’t limited to metros—Tier 2 and Tier 3 cities are driving growth (200% jump year-on-year on one of the fashion brands), particularly with accessible SKUs like sheet masks. Speaking with Peuli Bakshi, Entertainment Journalist shares, "To be candid Indian films, series have lost their reputation in the last couple of years, especially during Covid because Indian was a more film-dependent rather than OTT series-dependent industry and for K-ent it's always been series over movies and they didn't even stop production during Covid so naturally many new viewers they had during that time". She adds, "The influence definitely comes from K-entertainment and K-beauty is being endorsed by big influencers and all, so Indian people are trying it out, and even if they are expensive, the brands are inclusive, they have proven to work for all skin types, and so people purchase it". From K-pop idols dropping ' Namaste ' during interviews to Korean brands launching in India, this bond is growing stronger. At the end of the day, this isn’t just about music or beauty. It’s about how Indians are building a cultural connection across borders, driven by curiosity, creativity, and vibes. The K-Wave feels personal because it is personal. How has Hallyu (the Korean wave) affected your life? Let us know in the comments! #India #Hallyuwave #kbeauty #skincareroutine #glasskin #aliabhatt #JahnviKapoor

Co-ed K-pop's secret: Is dating too costly for stardom? We uncover the reality of being a K-pop trainee and whether they will ever be able to date. Image: BTS , BLACKPINK , and SEVENTEEN at the 2022 VMAs! Photo: hindutimes.com The K-pop industry has been gaining more global attention in recent years, due to its renowned knife-like choreography and smooth, high-pitched vocals. Entertainment companies and record labels, because of this, have snagged top talent even before they start elementary school, so that they can control and "train" them in dance, vocals, rap, modelling, performance, and acting. So basically, training them young to become a star that’ll make the company heaps of cash. But there’s a small subsection within the industry that graces the front headlines of the daily entertainment or general section itself (other than the ridiculous "slave contracts") : Dating Scandals . The Ultimate Dating Ban Image: Hyuna to Jihyo - Photo: lifestyleasia.com Before we dive into the layers of dating restrictions within the K-pop industry, it's crucial to understand one fundamental truth: Trainees and idols devote their entire lives and careers to becoming artists. They certainly aren't in it for the money; they accrue massive debt long before they ever earn minimum wage. Fame? Perhaps, but that's an elusive dream unless they debut with one of the "Big 3" companies ( SM , JYP , and YG ). Even then, this isn't your typical Got Talent  or X-Factor  shot at stardom, which we have seen countless times leading to nothing further down the line, and often the runner-ups of these talent shows outperform the winners. Becoming a K-pop idol demands an insane amount of passion, dedication, and perseverance, coupled with a myriad of challenging factors: Constant public scrutiny and judgment. Enormous, ever-growing debt dictated by their companies. Complex, often love-hate relationships among trainees and fellow idols. A pervasive lack of security in every aspect of their lives. These are all important factors within the harsh framework of becoming a successful debut K-pop idol—a path only the exceptionally strong can endure. Yet, even with these unrealistic and toxic standards, it paradoxically becomes another reason why these individuals can't seem to find time for themselves, let alone a private life. The question asked by many is that if you want to be in the public eye, then all aspects of your life should be open to the public. The All-Consuming Grind Picture this: a life where you practice 16+ hours a day , every single day. This is the reality for K-pop trainees, locked in a constant love-hate struggle with their craft, all for the slim chance of debut. This relentless system utterly consumes any hope of a personal life, and is one of the causes for these co-ed groups not being able to date. When you're spending the majority of your day perfecting a five-second dance move, surrounded by others just as driven, socializing simply isn't on the agenda. There's no time, or even motivation, to build and maintain relationships. Their devotion to a prospective career leaves no room for anything else. Ask yourself this, 'Would you really want to date someone who has no time for you?' The life of a K-pop idol is a relationship within itself. The Company Dating Ban: Crushing the Fantasy K-pop companies famously forbid artists from dating, especially as they gain fame. This isn't for the artists' benefit, but the shareholders'. A relationship shatters the "fantasy"—the core of an idol's appeal, particularly to passionate young fans, and this has been proven to be true even in the Western music industry, especially with bands. The industry actually thrives on fan interest. Idols constantly perform "fan service", from showcasing on stage romantic gestures at fan signs, often taking on the role of fans' "significant other". When a relationship surfaces, the idol's perfectly crafted image crumbles. Overly-attached fans feel cheated, seeing their emotional and financial investment unreciprocated, and often leave the fandom. Companies mean while have continued to invest millions in the aspect of their "products"—from appearance (plastic surgery) to personal relationships. This control creates a false "perfection", the recipe for a successful group. The stark truth is, shareholders invest for profit. It's business, not a non-profit at the end of the day. Ask yourself this: "A K-pop trainee wants to become famous and have success, so surely this relationship is a two way streak?" Dating Scandals: A Manufactured Outrage It has often been said that a dating scandal which surrounds a K-pop idol or trainee is just another entertainment headline with little to no meaning behind it. Some insiders in the past have confirmed that company whistle-blowers actually feed the press false rumors about their idols, in order to bring them more public attention, which inevitably leads to more interest in the idol, and therefore more money for the company. One clear cause is the "perfect" image companies construct for their artists. By placing them on an unreachable pedestal, they've effectively objectified human beings into dolls for the adoring public to play with, with no regard for the artist's actual feelings or well being. We would love to hear your thoughts on this highly sensitive and controversial topic, so leave a comment below for the Dojeon team. #CoEdKpop #KpopDatingBan #IdolDating #KpopDilemma #FanService #IdolLife

Korean hairstyles are evolving again in 2025—this year’s looks are softer, trendier, and all about effortless charm. From K-drama leads to K-pop idols, these hairstyles are dominating Instagram and salons alike. Whether you're into bold transformations or natural elegance, this list has the perfect inspo to elevate your look! 1. Hush Cut with Soft C-Curl Ends Still trending in 2025, the hush cut remains a go-to for volume and texture. The soft C-curl at the ends adds a feminine and flowy mullet vibe, perfect for shoulder-length or longer styles. Best for : Oval, heart, or diamond face shapes Popular in : K-pop music shows and introspective character roles in dramas Styling tip : Use a round brush and low heat to curl the ends inward for a clean, polished effect. 2. Sleek Straight Hair with Side Part and Statement Clip This classic Korean schoolgirl hairstyle features long, sleek, straight hair parted neatly to the side, topped with a bold metallic hair clip, just like seen in K-dramas. It's a perfect look for teens and young adults aiming for a clean and polished style. Best for : Oval or heart-shaped faces Popular in : High school K-dramas , especially coming-of-age stories Styling tip : Use a flat iron for that pin-straight finish and add a luxury clip for a bold statement. 3. Medium Layered Hair with See-Through Bangs and Soft Side Clip The light fringe frames the forehead without overwhelming the face, while the side hair clip keeps it functional and chic. This hairstyle is commonly worn by strong female leads in K-dramas set in offices or romantic workplace dramas. Best for : Round or square faces Popular in : Romantic and office K-dramas Styling tip : Use a round brush to curl the ends slightly inward and set the bangs with a light mist of hairspray. 4. Fluffy Layered Wolf Cut with Airy Bangs The wolf cut is still going strong in 2025, now styled with fluffier layers and airy bangs for a softer look. Popularized by idols and drama actors playing bold, feminine roles. The volume at the crown and soft tapering towards the ends make it flattering and effortless. Best for : Oval and long face shapes Popular in : Gen Z K-pop comebacks and casual youth dramas Styling tip : Add dry shampoo or texturizing spray to enhance the fluffy layers. 5. Low Ponytail with Curved Ba ngs Low ponytails paired with slightly curved, wispy bangs are trending among female leads in slow-burn romance dramas. This hairstyle gives off a clean and graceful vibe, often worn with knitwear or office wear. Think of characters in Netflix’s healing dramas or legal K-dramas. Best for : Heart-shaped or oval faces Popular in : Healing and slice-of-life dramas Styling tip : Use a straightener to curl bangs slightly inward and add a silk ribbon for detail. Low Bun with Loose Side Strands The low bun with loose side strands is a timeless Korean hairstyle perfect for both casual and formal occasions. This elegant look is best for women with medium to long hair who want a chic yet effortless vibe. Best for:  Medium to long hair, oval and heart-shaped faces Popular in:   Romance and Office Dramas Styling tip:  Leave out a few thin strands while tying the bun and use a flat iron to give it a nice arc to keep the bun neat, finish it off with styling the front see-through bangs. 7. Cute Double Braids with Bow Clips Cute double braids topped with bow clips or ribbons are a favorite hairstyle among high school characters in 2025 K-dramas and trendy idols. This look gives off a youthful, innocent vibe that’s both playful and stylish. Best for:  Round and oval faces, medium to long hair Popular in:   School-themed K-dramas and youthful idol concepts Styling tip:  Make sure the braids are neat but slightly loose for a soft look, and add colorful bow clips or ribbons to enhance the cuteness factor. Still craving more hairstyles that won't go out of style? Check out this list! https://www.dojeonmedia.com/post/10-most-popular-korean-hairstyles-for-women Which hairstyle would you try first? Whether you want to refresh your look or stay ahead of the latest K-beauty trends, these top 7 Korean hairstyles of 2025 have something for every style and personality. From sleek low buns to playful double braids, this year’s trends focus on effortless beauty and confident self-expression. Are you loving the classic charm of loose side strands or the youthful vibe of high school braids? Share your favorite hairstyle in the comments below — we can’t wait to hear which trend inspires you the most! #2025trendyhairstyles #2025hairstyle #koreanwomen #koreanhairstyle #girlshairstyle #kbeauty #koreanstyle #kbeautytrends #kbeautytrendsnow

After a year of supporting our amazing Jennie , Jisoo , Lisa , and Rosé in their solo adventures, the Lisa hits us with one of her mind-blowing dance breaks, Rosé's incredible vocals give us chills live, Jennie's The anticipation for solo stages is high, with fans eager to witness Jisoo's "Flower, " Jennie's "Like Jennie" and "SOLO," Rosé's powerful vocals, and Lisa's electrifying performances of her solo hits.

G-Dragon (left) and Jennie accepting awards at the Melon Music Awards 2025 (Credits: MMA 2025) According

This year, we have seen BTS hold numerous livestreaming events, and JENNIE (BLACKPINK) during her viral "Like Jennie" challenge promotions earlier in the year.

January 2026 is set for a clash of titans. Can BLACKPINK and EXO return, but will their "Kings of K-pop" status be able to shape the 2026 music charts? Image: EXO Boy band VS Blackpink Girl group - Photo: iwmbuzz.com As the first sun of 2026 rises, the K-pop world is bracing for a monumental cultural collision that fans have dubbed the "New Year Face-Off". K-pop fans are already taking to social media with speculation surrounding this time of year, since two of the industry's leading acts are set to return to the spotlight at the same time! This has led to a frenzy of streaming and sold-out stadiums! BLACKPINK: The Deadline World Tour Finale The Dojeon team is so excited for this comeback! Taking back the reins after focusing on their solo activities. Set to take over Tokyo Dome and Hong Kong's Kai Tak Stadium this January, these final shows are expected to feature a special guest and setlist, as well as including some of the members own record-breaking 2025 solo hits like Rosé's "APT." and Lisa's "Rockstar " ! EXO: The REVERXE Album Comeback EXO is officially ending their long hiatus with the release of their 8th full-length album, REVERXE , on January 19, 2026 , and the Dojeon team cannot wait to listen to it! The project marks a major milestone as it reunites six members, including Lay , for a concept that explores a "rebirth" of the group's legendary supernatural lore, and what better time than the start of the year to do this! The news has sparked a frenzy online with fans speculating about what their new music will be like! Solidifying K-Pop’s "Golden Era" With the rise of K-pop and K-culture in more and more countries each year, there is no doubt that this is the 'golden era' when it comes to K-pop. Actually, the immense global demand for BLACKPINK's finale and EXO’s reunion is proving that the 3rd generation of K-pop remains the primary driver of international K-pop interest. The revenue that they both generate for themselves, their label, and the cities in which they perform is simply phenomenal. Can these veteran groups maintain their peak popularity even a decade after their debuts? Fandom Pride and "Streaming Wars" Global fan bases are celebrating the longevity of their favorites, using the #3rdGenLegends hashtag to highlight the groups' vocal and performance stability against newer rookies, which we have also written about recently. While some fans have actively been engaging in "streaming wars" to secure chart dominance for their favorite artists, many older fans are simply enjoying the nostalgia of seeing both powerhouses active at the same time, and this is the case with the Dojeon team. Which group do you think will regain its reign in the fierce battle of the top two girl K-pop bands? Comment below and let us know! #Kpop2026 #BLACKPINK #EXO #DeadlineWorldTour #REVERXE #KingsAndQueens #NewYearFaceOff #3rdGenLegends

Say goodbye to the old year and hello to the new one with the biggest anthems from your favorite K-pop groups! The Dojeon team has your New Year's Eve covered! This curated playlist will get you moving and grooving throughout the night and into the new year! Image: K-pop Party Playlist - Photo: https://www.kpoppost.com "Don't Say You Love Me" by Jin (BTS) The track from Jin's solo EP smashed records on Spotify, becoming the fastest K-pop song of 2025 to surpass 600 million streams! Which is why this track has made it to number one on our party playlist! If you play this hit song, it will be a guaranteed crowd pleaser this NYE, thanks to its catchy melodies and emotional resonance! "DRIP" by BABYMONSTER Next on our party playlist is one of the most-streamed 5th-generation group songs on Spotify and Melon, proving the group's surging international popularity. Actually, the hard-hitting trap beats and confident flow are perfect for the peak energy of a New Year's Eve bash, and are one track that you NEED on your playlist this party season! "JUMP" by BLACKPINK For the Dojeon team, this track had to be on the list! Thanks to its incredible streaming numbers on Spotify and YouTube since its release, it has helped secure its position in the charts as a major dance anthem! This is due to its powerful, dynamic chorus and heavy beat, which are perfect for keeping the NYE energy high for everyone!  "Rich Man" by aespa Next up is a fan-favorite track from aespa's latest comeback. This song showcases the group's sharp, high-concept sound and has been heavily streamed since its release. The track’s slick, electronic sound and confident lyrics make it essential for any futuristic party playlist, so this is a no-brainer for your NYE playlist this year! "PARADISE" by TREASURE This track proved TREASURE's immense popularity, especially globally, securing a top-tier position for views and streams in the latter half of 2025, which is why it has made it onto the Dojeon NYE playlist. This track is a rock-tinged anthem that builds to a massive, sing-along chorus, ideal for a New Year’s celebration, and for sure it will get everyone singing along!  "APT." by ROSÉ & Bruno Mars Last up on our party list is "Apt."  Its infectious, high-energy pop-rock beat makes it the perfect track to ring in the New Year. Not only that, but it was a global sensation from the moment of its release, and it became one of the most-streamed songs of the year across all platforms. Final thoughts This curated list brings together the biggest K-Pop chart hits of 2025 and early 2026, which will leave you feeling electrified during the biggest party of the year! Whatever you end up doing for New Year's Eve, if you listen to the Dojeon top picks, then you will be filled with high energy, celebratory choruses, and the best of K-Pop's latest generation! The list doesn't stop here! If you want more of our curated content, be sure to check out our other articles that'll keep you moving until the sun rises! https://www.dojeonmedia.com/post/top-5-k-dances-of-2025-that-broke-the-internet What New Year's Eve songs are on your playlist? Comment below and let us know! #KPOP #NewYearsEve #NYEPlaylist #KPOP2026 #KPOPParty #Playlist #PartyMusic #BestOfKPOP #Euphoric #Celebratory #HighEnergy #DanceAnthems

Jisoo represented Dior, Jennie for Chanel,  Rosé for Saint Laurent, and Lisa for Louis Vuitton, making

The group consists of four members Rosé , Jennie , Jisoo , and Lisa .

March is the start of the Korean school year! Let's quickly run through some amazing K-pop songs that definitely put us in the school mood and motivate students throughout the school year! 1. "Ditto" NewJeans This song is giving back 2 school vibes and is the motivation we need to begin the new year! 2. "After School" Weeekly Not every student can wait for school to end and it is okay! Let's vibe with this song as the session begins as we plan our after school activities. It could be hanging out with friends , going to the gym, seeing the movies with the parents or taking extra classes! Please share with us how you spend your time after classes! 3. "Attention" NewJeans Every student wants attention as a new year begins, but this track gives us girl group vibes at a university campus! Let's go shopping for the best outfit and makeup as we look stellar for the upcoming year! 4. "Goodbye" Juho We all have that guy in school that we don't want to say "Goodbye" to because of the bond we shared. This emotional song reminds us of that one friend or lover that won't be with us, but will be with us in our hearts. 5. "Don't Know What To Do" Blackpink We were getting that high school ballet dance moves from the video of this song. So we decided to make this a must listen! Enjoy! What is your go-to K-pop school playlist? Share it below! #blackpink #Newjeans #Afterschool #weeekly