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Here’s Why Filipinos Are DITCHING Their Old Clothes for K-Fashion

The massive K-fashion takeover that changed Philippine streetwear forever! The "Korean Wave" has done more than top the music charts; it has completely transformed how Filipinos dress daily. Lewis Hooper from the Dojeon team recently visited Cebu during the Christmas holidays to see how many Filipinos were wearing K-fashion pieces.


1ST.ONE members: J, Ace, Jayson, Alpha, Max, and Joker - Credit - Prep.ph
1ST.ONE members: J, Ace, Jayson, Alpha, Max, and Joker - Credit - Prep.ph

The Oversized Revolution


The Filipino streets are starting to look a little different these days. The main reason is the shift from body-hugging fits to "baggy" silhouettes. This is mostly thanks to K-dramas and K-pop and the influence that they bring! The Filipino streets have welcomed oversized tees and wide-leg trousers, and they have actually started to become the go-to for comfort and style in the local tropical climate.


The Pastel Palette Shift


Filipinos have moved away from loud, neon colors in favor of neutrals and soft pastel tones. These "Muted Tones"  create a clean, sophisticated look that mirrors the minimalist visuals of Seoul. The Dojeon team cannot think of a better way to add in these miracle muted tones!


Layering in the Heat


Despite the crazy Filipino humidity, "vest over shirt" and light cardigan layering have become massive trends. Lewis Hooper couldn't agree more with this new trend. Local fashionistas have adapted to the Seoul look by using breathable fabrics like linen and sheer knits to maintain the K-style aesthetic. Guess what?! They actually keep you cooler as well!



Footwear and the Chunky Sneaker


Next up is the "Dad Shoe" trend and chunky white sneakers. Now, this trend has largely  the traditional slim footwear across the country.  Street style image now been paired with everything from casual jeans to semi-formal dresses.




Accessorizing the Hallyu Way


Last on the list is adding accessories the Hallyu way. From bucket hats to "tote bag" culture, small details now define the modern Filipino outfit. These accessories provide an easy, affordable way for fans to emulate their  K-pop idols' off-duty looks. What accessories do you never leave the house without?



Final Thoughts


The Dojeon team thinks that Korean fashion isn't just a fad; it has redefined the Filipino identity through a shared love for minimalism and self-expression. As these two cultures continue to blend, the result is a unique, hybrid style that looks toward the future of Asian fashion. Will this continue throughout 2026?


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