K-Pop influence and South Korean Influence on Indian millennials and Gen Z.

Across India, millennials and Gen Z are embracing Korean culture like never before. Young Indians are obsessed, and it’s not just a phase. Platforms like YouTube, X (formerly known as Twitter), Netflix, and Instagram have made Korean content accessible. Suddenly, K-dramas weren’t just “foreign shows”, but they became comfort watches. K-pop is not just a bunch of Korean singers, but a series that pulls audiences in with its dreamy plots, relatable characters, and just the righ

A big Korean wave is arriving in Pune this August! Emart24, a popular convenience store brand from South Korea, is launching its first-ever store in India. This exciting opening marks a major step in bringing Korean culture closer to Indian fans!

Big news for K-pop lovers in India—HYBE, the company behind BTS, SEVENTEEN, TXT, and more, is officially setting up a branch in India! Expected to launch by September or October 2025, HYBE India is already creating major buzz across the K-pop community.

Where to Watch K-Dramas in India? Channel K Launches a Dedicated Korean Streaming Platform!