India Outshines Asia, Leading in Korean Content Consumption at 18.6 Hours per Week
- riya siddacharjee
- Feb 23
- 2 min read
From Seoul to Mumbai, the Korean wave is spreading faster than ever. According to the 2024 overseas Hallyu survey by KOFICE, India has emerged as one of the largest consumers of Korean content in the world.
On average, Indian fans spend an astonishing 18.6 hours per week immersed in K-dramas, K-pop, and Korean variety shows. That is slightly higher than Thailand, which also clocks in at 18.6 hours, followed closely by Indonesia at 17 hours, Vietnam at 16.4 hours, and the Philippines not far behind.
Why India is Hooked on Hallyu?
From where we stand in Korea, this is both humbling and exciting. When we produce a drama or launch a new song, we are always hoping to reach hearts beyond our borders, but seeing India embrace our culture so passionately feels surreal. It is not just about the music or the shows. It is the stories, the fashion, the beauty trends, and the lifestyle that people connect with.
The way Indian fans discuss plot twists in our dramas or the dance moves in a new K-pop song shows a deep appreciation that goes far beyond casual entertainment. It is fascinating to see how Hallyu has become a bridge connecting cultures.
For the audience, it is incredible to witness people thousands of miles away adopting phrases from our shows, recreating dance challenges, and sharing reactions online. The energy of Indian fans reminds us why we keep innovating, experimenting, and pouring our hearts into the content we create.
Hallyu is no longer a regional trend. It is global, and India stands as a testament to how our culture can resonate across oceans and languages. The fact that Indians spend more hours on Korean content than any other country shows the genuine connection our stories are building worldwide.
As we look forward, the excitement is palpable. The Korean wave is not just ours; it belongs to everyone who enjoys it, celebrates it, and shares it with others. And from Seoul, we are watching India with pride and anticipation as the Hallyu fever continues to grow.
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