Across India, millennials and Gen Z are embracing Korean culture like never before. Young Indians are obsessed, and it’s not just a phase. Platforms like YouTube, X (formerly known as Twitter), Netflix, and Instagram have made Korean content accessible. Suddenly, K-dramas weren’t just “foreign shows”, but they became comfort watches. K-pop is not just a bunch of Korean singers, but a series that pulls audiences in with its dreamy plots, relatable characters, and just the righ

Korean Men's Skincare Routine: The Secrets Behind K-pop Male Idols' Flawless Skin

Is the 10-Step Korean Skincare Routine Really Necessary? Here’s What You Should Know!

If you don't yet know about South Korea's ever-lasting skincare campaign let us tell you! South Korea has become one of the largest...

K-pop star Sakura from the globally popular group Le Sserafim shared her flawless skincare regimen with Vogue! Plus, we share Le...