ATEEZ's San Takes ATINY to the Countryside! Inside Airbnb's "Welcome to Halmiwood"
Join San in Transforming Cherished Rural Family Homes into Unique Airbnb Stays!
K-pop fans are in for a treat as ATEEZ's San has teamed up with Airbnb for a heart-warming journey into Korea's smaller towns for the anticipated campaign "Welcome to Halmiwood". Together, they are set to transform cherished grandparent countryside homes into vibrant, unique travel stays filled with rich family stories.
We wonder what K-pop home designs will feature on the show, mixed with the rich traditional stories from the people whose homes they transform.
About the Show & Campaign
The show and campaign itself, invites grandchildren to submit heartfelt stories of their grandparent's homes, yet at the same time blending in Korea's rural and rustic local heritage and those who are looking to turn this into a slightly more modern design.
The campaign will also focus on sustainability by upcycling old furniture and using old pieces to transform the past into the future, while at the same time building an everlasting space for future memories and storytelling to take place.
San will also share his personal rural travel stories, while hosting the show and guiding the winning families towards hosting international guests in their homes once they have been transformed on the show.
With the rise in international visitors to Korea in recent years, and with the strong push to get these visitors traveling outside of Seoul and other larger cities, this show will air at the perfect time.
Possible Locations
Korea is full of rural villages and small towns; however, this campaign will focus on the more rural and agricultural regions in Korea.
This is with the hope of bringing the wonderful simplicity of the countryside and local culture and industry to life by renovating local traditional homes.
For applicants, submissions are open to those who have traditional family homes nationwide.
The show is all about turning quiet and less populated villages into must-visit travel destinations in the near future.
For our writer Lewis Hooper, who grew up watching renovation shows like Extreme Makeover: Home Edition, this show brings similar concepts to mind.
What Lewis is really looking forward to seeing is the stories behind the families whose homes will be transformed, what this means for them and their village or town, and their reactions once the renovations have been completed.
Where and When to Watch
The official promotional videos of San, and exclusive behind-the-scenes countryside travel content are released directly on Airbnb’s official campaign page.
Story submissions run through December 31, 2026, with the full home reveal and hosting journey launching in 2027.
Will San's strong following help to attract viewers to the show and the rural areas?!
ATINY, You're "UP"!
For the Dojeon Media team, we cannot wait to watch this genuine, heartwarming collaboration unfold.
For us, it is interesting to see how K-pop and K-culture, with the rise in international global influence, all merge together, while using aspects of tradition and authentic local Korean hospitality in the less-visited regions.
We hope that this show can help redevelop some of these less populated and less-visited regions into must-see travel destinations. This show really does promise to home in on that sense of nostalgia and personal aspect of Korean culture that visitors don't often get the opportunity to see.
ATINY, we would love to hear from you! Do you have a dream K-pop house or room that you would like to see featured on the show? If so, comment below!
Comments