Coffee Su Industry: Dojeon's Summer Café You Won't BELIEVE Why This Seoul Coffee Shop is Taking Over the Coffee Scene!

lewishooper1
Jun 24
3 min read

Spotlight summer brews and beyond! Join Dojeon team member, Lewis, as he uncovers why this specialty café is taking over Seoul's summer coffee scene!

Image: Coffee Su Industry Seoul - Photo: Lewis Hooper

Step back in time

Coffee Su Industry, located right in the heart of Seoul (a one-minute walk from Exit 1 of Euljiro 3-ga Station), offers a step back in time, serving a classy selection of coffees, specialty drinks, and timeless charm that reminds us of a Soviet 1980s coffee shop.

The café is located down a small alleyway, which I walked past first of all, until I looped around and realized I needed to walk down the alley. The alley is impressive, as it is filled with murals full of artwork, which add to the charm and character of the café.

As I stepped inside, the warm, rich aroma of freshly brewing coffee and the friendly smiles welcomed me. Once, I had selected my drink (a cinnamon americano), beyond the counter were beautifully displayed coffee filters, which were each displayed with their origin, classic ceramic cups, and stunning artwork, which made me feel so good inside.

The narrow staircase inside the café transformed me, as if I were stepping back into a different period with each step I took, and the café offered different seating zones. I opted to sit across the alley on the second floor, and I was happy with my decision!

The seating was a classic selection of vintage chairs and comfy sofas, and each piece felt as if it had its own story to tell, even down to the upholstered in floral patterns that faded with time.

I chose a cozy corner booth, its banquette seat covered in a rich, burgundy leather that creaked softly as I settled in. The dim, warm light from a nearby antique lamp cast long shadows, highlighting the subtle imperfections and character of the furniture. Which, for me, made the visit even more worthwhile, as compared to some of the other cafes and chain coffee shops in the area, this place felt just perfect. Not only was it off the beaten track, but it also had charm and stories to tell in its down-to-earth way.

The artwork and the vintage furniture worked well together, and it felt like the collections were carefully curated, leading to a very relaxing atmosphere for me to enjoy my coffee!

The prices in the café were also very reasonable, and similar to those of a coffee shop chain. I paid 7,000 KRW (USD 5.10) for my iced cinnamon americano, and it was worth every penny!

Coffee Su Industry has earned Dojeon's café of the month for June, simply through its collection of unique storytelling artwork and furniture, which transports you to the past, leading to an all-around great experience in the heart of Seoul.

Finally, its thoughtful blend of nostalgic charm and subtle contemporary touches offers a refreshing and authentic café experience that stands out from more generic establishments.