Released on October 24, 2023, by the Ministry of Culture, Sports and Tourism and Korea Tourism Organization (KTO), five promotional clips were viewed an estimated 225.3 million times as of November 30, 2023, at 5:00 PM! We break down each clip and why they are so popular!
Among the five clips, “What if [Vincent Van Gogh] visited Korea,” which is the very first Korean tourism promotional clip produced using generative AI, recorded the highest number of views at 59.88 million. The video was praised for its creativity in introducing Korea's representative tourist destinations through the style of 11 world-class painters (Van Gogh, Munch, Monet, etc.).
It took six months to make the clip, using new digital technologies, including training the generative AI more than 80,000 times for each work to make them appear more naturally in each painter’s style.
1. WHAT IF [VINCENT VAN GOGH] VISITED KOREA
Also, there are three local tourism promotional clips inspired by global K-contents: “Live Squid Game,“ which features a squid-catching game set on Ulleungdo Island; “Queendom: Korean Archery,” a chase game held at Suwon Hwaseong Fortress; and “Guardian's Fireworks,” which presents the beautiful and romantic scene of Haman Nakhwanori. These clips were created to allow visitors to experience the unique and attractive tourism elements of each region.
2. LIVE SQUID GAME
3. QUEENDOM : KOREAN ARCHERY
4. GUARDIAN’S FIREWORKS
The last clip, “Korea Never Forgets,” was produced based on the touching true story of the Campagna couple who carefully cared for Korean tourists stranded in a snowstorm in the United States last winter. It captures the Campagna couple's trip to Korea in a documentary format, and even delivers the touching message that “Korea never forgets gratitude.”
5. KOREA NEVER FORGETS
The five Korea tourism promotional clips can be viewed through KTO’s official YouTube channel as well as other amazingly creative videos!
In addition, thanks to the unprecedented success of Korean tourism promotional clips, the number of KTO YouTube subscribers has increased significantly by more than 150,000 from the previous year to 820,000 subscribers. It maintains the highest number of subscribers among all national tourism organization YouTube channels!
Comment below your favorite Korean memory! We would love to hear all about it!
#kto #koreatourismorganization #imagineyourkorea #koreaneverforgets #guardiansfireworks #queendomkoreanarchery #livesquidgame #whatifvincentvangoghvisitedkorea