The Australian Institute of Music (AIM) is back for another round of exciting cross-cultural music celebration! With a continuing partnership with SJA Music Institute, this event will provide invaluable insight into the Australian and Korean music industry; you don't want to miss!

Across India, millennials and Gen Z are embracing Korean culture like never before. Young Indians are obsessed, and it’s not just a phase. Platforms like YouTube, X (formerly known as Twitter), Netflix, and Instagram have made Korean content accessible. Suddenly, K-dramas weren’t just “foreign shows”, but they became comfort watches. K-pop is not just a bunch of Korean singers, but a series that pulls audiences in with its dreamy plots, relatable characters, and just the righ

Get Ready for ULTRA Korea! We have all the details you need to know, including how to get there, what to wear, ticket information, and an all-star lineup!

When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

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This is how to enjoy Valentine's Day in Korea like your favorite K-dramas!

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WOOBIE’s Makeover! World Bazaar Festival Mascot Powered by Advanced Technology!

Seoul Jazz Academy partners with the Australian Institute of Music in a magical evening of K-pop and K-culture!

South Korea's global image isn't what Koreans think! We're here to debunk their image with a little reality!

The K-pop Takeover: How is Korean Music Influencing Western Pop Music?

Gaho — Get to know the man behind the K-dramas biggest hits!

TikTok is ready to invest $143 billion in Korean culture and entertainment!

BLACKPINK's JENNIE becomes the First Korean Female Soloist to stream Over 1 Billion on Spotify!

"Ride or Die": EVNNE's comeback album is on the cards!

BBC'S "Burning Sun" Documentary reveals the dark side of the K-pop industry! What happened?

Seoul Jazz Festival 2024 to showcase special guest NCT's Jaehyun!

The Korean Hanbok: Timeless, but Ever-evolving. Can K-pop and K-dramas keep it alive?

Seventeen's Jeonghan X Wonwoo to debut with single album "THIS MAN" in June!