Join Korea’s fast-growing influencer community and connect with top brands to extend your reach! We show you how from experienced influencers!

The Hallyu Wave's impact: K-pop's most fashionable moments during Paris Fashion Week! We have all the hottest K-fashion trends and idols you should know about!

The East-meets-West R&B duet delivers an intimate, yet interstellar sound! We dissect the reason why Jisoo's new single featuring Zayn Malik, "Eyes Closed", broke the internet!

A season of quiet luxury, retro revival, and soft streetwear in Seoul’s style scene is here! We share the hottest Fall trends that you can easily incorporate into your wardrobe.

IU has stolen the show again, and this time at the 2025 Seoul Drama Awards! What did she win, and which project did she win it for? Read on for all the details!

When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

It's all about lightweight jackets and short sleeves! We take a look at South Korea's hottest 2025 summer trends to keep cool and stylish!

Prepare to be obsessed with IVE Rei's Cosmopolitan Korea x KINKO moment! We explain the idol's connection with KINKO and why this breathtaking photoshoot is to die for!

Korean hairstyles are evolving again in 2025—this year’s looks are softer, trendier, and all about effortless charm. From K-drama leads to K-pop idols, these hairstyles are dominating Instagram and salons alike. Whether you're into bold transformations or natural elegance, this list has the perfect inspo to elevate your look!

K-pop idols are no longer strangers in the fashion world, and some even have become fashion icons in their own right. From BLACKPINK to Stray Kids, we recap the growing presence of K-pop stars at the 2025 Met Gala.

What can we expect from the Spring 2025 K-fashion closet? We share the hottest looks from Spring this year!

The Hidden Side of Fame: Jennie’s Must-Have Essentials!

*SPOILER ALERT*: BTS's Jin's latest photos for Alo Yoga's "Wellness Begins With Self-Love" Campaign!

5 Winter Wardrobe Essentials Inspired by K-Drama & K-Pop Icons! [Part 1]

Halloween Outfit Inspiration from K-pop Songs of 2024: Get Ready to Stand Out!

ODD YOUTH — Are they copying NewJeans? Fans take to social media to express their disbelief!

K-pop stars turn models as top fashion brands battle for their global fanbase

BTS' Jin turned heads at Milan's Spring/Summer 2025 Fashion Week! We have all the details plus a behind-the-scenes look at the...

K-pop idols have taken Paris Fashion Week 2024 by storm, becoming front-row sensations and influencing global fashion. These idols' star pow

Seoul is set to crack down on fast fashion online retailers SHEIN & TEMU products. Here are our thoughts.