Rosé was spotted stepping out in another custom Levi’s piece at the recent Grammys. Rightly so, fans are now convinced that something big is brewing between the two of them! Could this be true? The Dojeon team thinks that the "Tokyo look" that she pulled off flawlessly was already suspicious in itself, so is it simply a full-on teaser?

Thawing the Seoul chill—the essential guide to this month's alpha aesthetics you need to know to stay warm and stylish in South Korea this winter!

BLACKPINK Jennie's fashion, performance, and artistic presentation quickly became viral sensations, inspiring discussions across global entertainment media and social platforms. This was not just an awards show appearance; it was a cultural moment.

K-pop stars continued to dominate the global fashion scene in 2025. This year, there have been flawless, elegant, and even some of the most shocking outfits out there! This article will focus on five of the most shocking outfits in the K-entertainment industry this year!

Dermatologist-backed ingredients and top-rated creams to repair your barrier, lock in moisture, and combat cold-weather dryness for a healthy, radiant complexion.

Join Korea’s fast-growing influencer community and connect with top brands to extend your reach! We show you how from experienced influencers!

A season of quiet luxury, retro revival, and soft streetwear in Seoul’s style scene is here! We share the hottest Fall trends that you can easily incorporate into your wardrobe.

IU has stolen the show again, and this time at the 2025 Seoul Drama Awards! What did she win, and which project did she win it for? Read on for all the details!

When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

It's all about lightweight jackets and short sleeves! We take a look at South Korea's hottest 2025 summer trends to keep cool and stylish!

Prepare to be obsessed with IVE Rei's Cosmopolitan Korea x KINKO moment! We explain the idol's connection with KINKO and why this breathtaking photoshoot is to die for!

Korean hairstyles are evolving again in 2025—this year’s looks are softer, trendier, and all about effortless charm. From K-drama leads to K-pop idols, these hairstyles are dominating Instagram and salons alike. Whether you're into bold transformations or natural elegance, this list has the perfect inspo to elevate your look!

What can we expect from the Spring 2025 K-fashion closet? We share the hottest looks from Spring this year!

Stealing the show: Jisoo stuns at Dior's SS25 show!

How the traditional Korean Hanbok got a makeover by these Korean celebrities

5 Winter Wardrobe Essentials Inspired by K-Drama & K-Pop Icons! [Part 1]

Halloween Outfit Inspiration from K-pop Songs of 2024: Get Ready to Stand Out!

BTS' Jin turned heads at Milan's Spring/Summer 2025 Fashion Week! We have all the details plus a behind-the-scenes look at the...

NewJeans impresses with their acting skills for Seoul Fashion Week 2025!

Dress like NewJeans! Aesthetic preferences with baggy pants and jeans! [Trending on the streets of South Korea!]