Join Korea’s fast-growing influencer community and connect with top brands to extend your reach! We show you how from experienced influencers!

A season of quiet luxury, retro revival, and soft streetwear in Seoul’s style scene is here! We share the hottest Fall trends that you can easily incorporate into your wardrobe.

IU has stolen the show again, and this time at the 2025 Seoul Drama Awards! What did she win, and which project did she win it for? Read on for all the details!

When global girl group KATSEYE teamed up with GAP for the fall 2025 “Better in Denim” campaign, neither fans nor fashion lovers could see the tear—or shimmer—it caused online. Featuring the group in bold Y2K denim and iconic choreography to Kelis’ “Milkshake", the ad quickly became GAP’s most viral ever, racking up tens of millions of views across Instagram, TikTok, and YouTube.

It's all about lightweight jackets and short sleeves! We take a look at South Korea's hottest 2025 summer trends to keep cool and stylish!

Prepare to be obsessed with IVE Rei's Cosmopolitan Korea x KINKO moment! We explain the idol's connection with KINKO and why this breathtaking photoshoot is to die for!

Korean hairstyles are evolving again in 2025—this year’s looks are softer, trendier, and all about effortless charm. From K-drama leads to K-pop idols, these hairstyles are dominating Instagram and salons alike. Whether you're into bold transformations or natural elegance, this list has the perfect inspo to elevate your look!

What can we expect from the Spring 2025 K-fashion closet? We share the hottest looks from Spring this year!

Stealing the show: Jisoo stuns at Dior's SS25 show!

How the traditional Korean Hanbok got a makeover by these Korean celebrities

5 Winter Wardrobe Essentials Inspired by K-Drama & K-Pop Icons! [Part 1]

Halloween Outfit Inspiration from K-pop Songs of 2024: Get Ready to Stand Out!

BTS' Jin turned heads at Milan's Spring/Summer 2025 Fashion Week! We have all the details plus a behind-the-scenes look at the...

NewJeans impresses with their acting skills for Seoul Fashion Week 2025!

Dress like NewJeans! Aesthetic preferences with baggy pants and jeans! [Trending on the streets of South Korea!]

RIIZE to make a comeback on June 17 with title track "Boom Boom Bass"

Stray Kids make fashion history at the Met Gala! Plus, we get a behind-the-scenes look as they get ready!

K-pop idols have made a huge impact in fashion for years now and for very good reason. While fashion choices are inspired versions, these...

K-pop fans! Are you ready for a brand new girl group that is poised to take the world by storm? The highly-anticipated 5-member ILLIT...

South Korea is a haven for beauty and fashion. If you have watched K-dramas or listened to K-pop it's clear to see the impact that Korean...