Leejung and ATEEZ’s San Shows Us the Effort It Takes To Create a Viral Challenge! [Behind-the-Scenes]
- Jon Lui
- 1 day ago
- 2 min read
With over 2.3 million likes on ATEEZ's official TikTok account, legendary choreographer Leejung and ATEEZ's Choi San have gone viral over the group's latest single "BAD"! We take you through how much effort it takes K-pop idols to make a viral video!
Lights. Check. Camera. Check. Wait, don't forget the dance moves! Do you ever wonder what it takes to make a viral K-pop dance video? Leejung takes us into what it's like to record a short (30 seconds)! Not only did it blow our minds how much detail and makeup were needed to film this viral hit, but the practice time and team behind the scenes were incredible! Take a look!
Team Work Makes the Dream Work
During the short video, we can see the ATEEZ social media team preparing for the collaboration with choreographer Leejung. With hair and makeup on point, even the cameraman had a nice workout! Not to mention San's viral "chest pump" move is hotter than ever this summer; this collab couldn't have come at a better time! Leejung is known as the "viral dance queen" as anything she "touches" on social media immediately becomes a viral hit! For example, All Day Project's "Where You At" dance collab with Woochan garnered over 3.9 million views!
The Final Product
With hours spent on filming a 36-second video, it seems like the project was a success. With other K-pop idols doing the "BAD Challenge", spending time and resources must be the recipe for a viral K-pop hit!
Final Thoughts
Adding a hot summer song with an amazing dance beat, a popular K-pop idol, plus a viral dancer, and you have yourself a viral reel! What are your thoughts about how K-pop idols create viral reels? Comment below!
Comments