The dalgona craze and beyond returns as brands vie for four attention! We explore how Korea has amazingly embraced this global craze! Image: This photo provided by GS Group on June 30, 2025, shows exclusive tie-in merchandise produced in collaboration with the newly released third season of Netflix’s hit series “Squid Game. (Yonhap) Squid Game has exploded onto our screens within the past couple of years, with the three-part series ending in June this year. Squid Game merchandise is absolutely crazy  in Korea, driven by a powerful combination of national pride, the show's global phenomenon status, and incredibly savvy marketing. Image: Squid Game 3 pop-up store./Courtesy of Shinsegae What's caused this explosion? "Hallyu" or Korean Wave is one factor as to why Korean products seem to be flying off the shelf, as well as Koreas content industry, and the sudden explosive global success instils immense pride in Koreans. Why? Well it is because seeing their culture resonate so widely fuels a strong desire to engage with the brand is what Korea's soft power has always wanted since natural resources are not great compared to other countries. The Dalgona Challenge Image: The Dalgona Challenge - Photo: thrillmag.com The dalgona cookie challenge, a highlight from Season 1, has spawned entire lines of products. You can buy pre-made dalgona candies with the shapes already imprinted, or, more thrillingly, purchase dalgona carving kits. These kits come with the ladle, metal press, and various shape cutters (star, circle, triangle, umbrella) – letting fans recreate the nerve-wracking game right in their own kitchens. Some of the Dojeon team and their families have also tried this game, and they have said that it looks a whole lot easier than it actually is in real life. As for the retailers Korean retailers are not just selling merch, but they are making sure that they case in on Squid Game merch, that with epic experiences, from local GS25 stores to the more high end market like Shinsegae, these Korean retailers have gone all out on immersive marketing, from inviting some of the cast to launch events, to famous influencers. Imagine stepping into a real-life Squid Game : we're talking multi-city pop-up stores bursting with life-sized pink guards, Younghee and Cheolsu statues , and interactive zones that make you feel like you're literally in the show's dystopian world. These aren't just shops, they're cultural events you have to see to believe! The Dojeon team recently covered the Squid Game parade, which took place right through the center of Seoul. Over its history, the area has seen a whole host of parades and demonstrations. For a TV series to have this much power is impressive, to say the least. These days, you can buy literally anything related to the show, from the iconic tracksuits to the unsettling pink guard uniforms, which have become a popular go-to outfit for Halloween . All of these have allowed fans to step into either role and feel as if they are a part of the iconic TV series themselves. Have you bought any Squid Game merchandise? If so, leave a comment and let us know what merch you have! #SquidGameMerch #오징어게임굿즈 #NetflixKorea #한국기념품 #SquidGamePopUp #MadeInKorea

Husband Aired:   Jan 1, 2024 - Feb 20, 2024 No of Episodes:  16 Main Cast:   Park Min Young , Na In Woo , Lee To make matters worse, she catches Min Hwan cheating with her close friend, Jung Soo Min, leading to Determined to change her fate, she decides to make Soo Min marry Min Hwan instead. Queen of Tears Aired:   Mar 9, 2024 - Apr 28, 2024 No of Episodes:  16 Main Cast:   Kim Soo Hyun , Kim Aired:   Aug 26, 2024 - Oct 1, 2024 No of Episodes:  12 Main Cast:   Shin Min Ah , Kim Young Dae , Lee

After winning viewers over in Spring Fever, returning as the charismatic Jin Yi-soo in Flex X Cop 2, drama promises war, political intrigue, romance, legendary relics and a huge ensemble cast—including Lee The series premiered on January 5, 2026, and Ahn's chemistry with Lee Joo-bin quickly became one of its In August, he returned as Jin Yi-soo for Flex X Cop 2, bringing back the spoiled-but-capable chaebol Ahn Bo-hyun + Lee Sung-min? Yes, Please.

Stressed out, lack of sleep, and "house poor", Kang Ha-neul pulls off the ultimate role in his latest Kang Ha-neul stars in Netflix's latest K-movie, Wall to Wall (Netflix) A startling and engaging plot situation (where a person becomes indebted to mortgage payments), an ordinary office worker, Noh Woo-sung ( Kang As soon as he gets home, he realizes that he has lost over 99 percent value of his shares. We couldn't take Kang Ha-neul seriously enough after his recent role in Tastefully Yours as a romantic

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biggest show, which premiered in September 2021, is a story about two childhood friends, played by Lee Jung Jae and Park Hae Soo , who meet each other years later as adults at different ends of the financial

With all the big players in Chairman Kang's office, Park Chang Ho ( Lee Jong Suk ) strikes a deal by Meanwhile, Mi Ho visits Tak Kwang Yeon, the death row inmate, in prison. Mi Ho ignores his question and Kwang Yeon asks her to check if his mother has received a bone marrow Mi Ho visits Kwang Yeon's brother and sister to ask about their mother's transplant only to be received Kwang Yeon's sister finally reveals that their mother has passed away.

Face Me Release Date:  Nov 6, 2024 Cast:   Lee Min Ki , Han Ji Hyun , Lee Yi Kyung, Jeon Bae Soo No. Plankton Release Date:  Nov 8, 2024 Cast:   Woo Do Hwan , Lee Yoo Mi , Oh Jung Se , Kim Hae Sook No. Marry You Release Date:  Nov 16, 2024 Cast:  Lee Yi Kyung, Jo Soo Min No. of Episodes:  12 Streaming Parole Examiner Lee Release Date:  Nov 18, 2024 - Dec 24, 2024 Cast:  Go Soo, Kwon Yu Ri , Baek Ji Won When the Phone Rings Release Date:  Nov 22, 2024 - Dec 28, 2024 Cast:  Yoo Yeon Seok, Chae Soo Bin, Heo

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The new season continues with Seong Gi Hun ( Lee Jung Jae ) with a new hairstyle and color (we're pretty

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