Now we want to hear from BLINKS: What does the “fallen angel” represent to you?

Enthusiastic Fan Reception BLINKs and Jennie fans alike have been very enthusiastic about the news of Final Thoughts Like many BLINKS around the world, the Dojeon Media team wishes Jennie every success with

Are US K-pop fans disengaging, reflected in the recent drop in K-pop album sales? We discuss this ongoing issue and how we think K-pop might bounce back during the second half of 2025! Image : Kpop fans in the US - Photo : scmp.com Is the US K-pop Boom Losing Its Spark? In a recent survey, data have shown that US album sales for K-pop music are perhaps losing their spark among young fans. This has triggered a hot debate within the K-pop industry, and it has left many asking if the K-pop push into the Western market is perhaps hitting a snag, or whether or not fans are changing how they decide to engage with their favorite K-pop idols. From January to April this year, K-pop album sales have seen a downward spiral for the first time, as only 23.4 million albums were sold, a massive 26% drop compared to the same time last year. This now marks a two-year milestone in sales dropping, since the peak in 2023, where 32.7 million units were sold. Image: Kpop fans in the US - Photo: sea.mashable.com Social Factors Related To These Changes One reason why K-pop album sales are seeing a decline in sales point to social factors of households in the US, along with inflation. Due to the recent cost of living crisis. K-pop fans are changing their spending habits. Even with album sales dipping, big Korean entertainment companies are making more money, thanks to a boom in overseas concerts. The industry should now focus on creating fresh content that offers new sights and sounds for fans, in a new bid to retain K-pop fans and steady their income and profits. Where Are the New K-Pop Global Hits? New K-pop global mega-hits were missing from the charts over the past year, which could also be a reason for the reduction in K-pop sales in the US. Out of Spotify's top 2,500 most-streamed songs worldwide last year, only 25 were K-pop tracks. Even then, BTS dominated the list with 16 songs, and BLACKPINK followed with nine, counting both group and solo releases. This means fresh K-pop tracks struggled to break into the top ranks, due to being less known and represented outside of their native Korea, and also having to compete with US household names. Did Internal Drama Hurt Sales? The ongoing drama between former ADOR CEO Min Hee Jin and HYBE executives concerning NewJeans  is also being eyed as a factor impacting album sales. This is because public opinion on this matter among K-pop fans globally was very intense. Money talks, and people have too much going on in their own lives to get involved with the pettiness of NewJeans and Min Hee Jin. The very public dispute shined a light on issues like intense competition for first-week sales, fans buying huge amounts of albums just for signing events, and over-the-top album release strategies. This has led to a more cautious approach to marketing across the industry. Can K-pop Bounce Back And Save Its US Following? Good news for K-pop fans worldwide! Despite the recent dip in album sales, mainly in the US, the second half of the year could see a major comeback. Get ready for new music from huge groups like BLACKPINK , ATEEZ , aespa, TXT , and Stray Kids ! And the biggest buzz of all? We might even see the full return of BTS  after their military service, potentially sparking a massive rebound for the entire industry. Will the return of BTS be seen as a chance to save the decline in K-pop sales? Or have BTS had their time? Are US K-pop fans disengaging, reflected in the recent drop in album sales? Have your say and leave a comment below! #KpopAlbumSales #USKpop #KpopFandom #MusicIndustry #KpopTrends

have officially dropped their new track "Bad Angel" , and it has since sent shockwaves through both BLINK

This was a collaboration we weren't ready for! BLACKPINK's Lisa has announced her partnership with longtime popular streetwear brand Kith! The American lifestyle and fashion brand located in New York City posted amazing and fun photos and videos of this unexpected collaboration! Let's take a look! On May 28, 2024, BLACKPINK's Lisa and streetwear brand Kith both posted photos and videos of their new Kith Women Summer 2024 behind-the-scenes collaboration! Lisa posed for the cameras and showed great energy modeling the new pieces! Kith is popular for its collaborations with brands from all walks of life from Adidas, to Levi's, and even Coca-Cola and Versace! Take a look at how Lisa was able to pull off some amazing looks for this summer! Lisa modeled some very gorgeous pieces that we just had to share! Here are our favorites so far! This gorgeous and simple black top with cream button sweatpants and ballet shoes combo looks amazing and sophisticated at the same time! Perfect for those summer nights when you're out and about on the town, this outfit screams "dress to impress"! Ready to hit the courts? This ensemble from Kith and Lisa is simple but elegant at the same time. A simple blue Kith tee with branding looks cute together with a white tennis skirt! Perfect for a hot summer day! This next outfit suits Lisa very well and expresses the streetwear vibe that Kith is known for! Simple, but sophisticated at the same time, this cream-colored windbreaker coupled with shorts looks dazzling for the summertime! You can't go through summer with a summer dress, right? This simple backless black bandana print dress screams streetwear, but is elegant at the same time! So what's your favorite piece from Lisa X Kith Women's Summer 2024 collection? Comment below! #LISAforKITHWomenSummer24 #LISAxKithWomen #BLACKPINK #LISAWomen's

It’s the kind of song I can imagine BLINKs singing at the top of their lungs, voices hoarse, arms flailing

Jennie following this, refuted these claims and said that there was no link between the author (Jin)

Nah Kai in Jennie's "Less than a Lover" music video (OA Entertainment) BLACKPINK's Jennie is back with another beautiful release, and fans can't stop talking about it. Her latest single, "Less than a Lover," arrived yesterday with dreamy visuals, emotional lyrics, and a music video that instantly caught everyone's attention. While the song itself is receiving plenty of love, another face has unexpectedly become the centre of discussion. The mystery man starring alongside Jennie has left fans curious from the very first scene. His natural chemistry with the singer and striking visuals have sparked countless questions online. Many viewers are now asking the same thing: Who is the handsome man in Jennie's new music video? Here's everything you need to know about him. Jennie and Nah Kai Still from the MV of "Less than a Lover" (X) Meet Nah Kai, the Taiwanese Model Starring Alongside Jennie The man featured in "Less than a Lover" is Nah Kai, a Taiwanese fashion model who has recently found himself in the global spotlight. Although he may be a new name for many K-pop fans, he has already been building a successful career in the fashion industry through modelling projects and brand campaigns. With his sharp features, effortless style, and calm screen presence, Nah Kai fits perfectly into the music video's soft and romantic atmosphere. His appearance alongside Jennie has quickly introduced him to millions of viewers around the world. Is Nah Kai an Actor? At the moment, Nah Kai is best known as a professional model rather than an actor. "Less than a Lover" marks one of his biggest on-screen appearances so far, which is why many viewers initially assumed he was an up-and-coming actor. Even though he doesn't have an acting background yet, his comfortable performance in the music video has impressed many fans. His natural expressions and easy chemistry with Jennie have already led to conversations about whether he could take on acting projects in the future. Why Is Everyone Suddenly Talking About Him? Interest in Nah Kai started even before the music video was officially released. Jennie's teaser photos featured a mystery man without revealing his identity, leaving fans guessing who he was. Once the video dropped, social media was flooded with comments praising his visuals. Many fans described him as "the handsome guy from Jennie's MV," while others immediately began searching for his name, nationality, and profession. Within hours, Nah Kai became one of the most searched names among BLACKPINK fans. Jennie and Nah Kai Still from the MV of "Less than a Lover" (X) More Than Just a Pretty Face Outside of modeling, Nah Kai has also shown a friendly and relaxed personality through promotional interviews. In one interview, he shared that Xiaoliuqiu, a small island in southern Taiwan, is one of his favorite places to visit during the summer. He even greeted Korean fans in Korean, which earned warm reactions from viewers. Although he has only recently gained international attention, many fans appreciate how humble and approachable he appears off camera. What's Next for Nah Kai? Starring in a Jennie music video is a huge opportunity for any model, especially considering BLACKPINK's worldwide popularity. The exposure has introduced Nah Kai to an entirely new audience, and many fans are already hoping this won't be the last time they see him on screen. Whether he continues focusing on fashion or decides to explore acting in the future, one thing is certain—his appearance in "Less than a Lover" has made him one of the breakout faces people are talking about today. Final Thoughts Jennie's "Less than a Lover" is already making headlines for its music and stunning visuals, but it has also introduced many fans to Nah Kai. While he may have entered the spotlight as the mysterious man in the music video, he's quickly proving to be someone worth keeping an eye on. With his growing popularity and memorable screen presence, it will be interesting to see what comes next for the Taiwanese model. Did he catch your attention while watching "Less than a Lover"? Would you like to see him star in a K-drama or another music video in the future? Let us know your thoughts in the comments below! #LessthanaLover #NahKai

From BLACKPINK to co-ed K-pop group founder, THEBLACKLABEL's Chief Creative Officer, Teddy Park, announces new group to "start their own trend". We have all the details on the group's new members and debut single! Image: Producer Teddy Park and BLACKPINK Photo: Allkpop.com Who is Teddy Park? The mastermind behind some of the biggest names in K-pop is none other than Teddy Park . Bringing his hit music making skills to THEBLACKLABEL , he has helped create the new co-ed group ALLDAY PROJECT . With Teddy's involvement in the project, there promises to be a game changing debut just around the corner! Youngseo From ILLIT Singer Youngseo , who was a member of ILLIT , exited the group pre-debut. However, fast forward to June 2025, Youngseo is set to join THEBLACKLABEL's new co-ed K-pop group ALLDAY PROJECT, which according to K-pop insiders is already shaking up the K-pop scene! Band Member Bios And Debut Date This rare mixed-gender debut from YG's subsidiary, home to MEOVV , is already buzzing with a rumored star-studded line-up. Other members of ALLDAY PROJECT will include Annie , Tarzzan , Bailey , and Woochan ! With their debut set for June 23, 2025, official teasers are already circling the internet, gaining a lot of fan hype! Annie Image: ALLDAY PROJECT Annie - Photo: Kprofiles.com   Annie, a former MEOVV pre-debut member, is the granddaughter of Shinsegae Group chairwoman Lee Myung Hee. She attended Columbia University, has a younger sister named Taylor Seojin Moon, and is close friends with YGX dancer Leejung Lee . Tarzzan Image: ALLDAY PROJECT Tarzzan - Photo: Kprofiles.com   Ulsan-born Tarzzan, a model under YGK PLUS, made his debut at the 2022 Seoul Fashion Week . He majored in Modern Dance at Busan Arts High School and studied at the Korea National University of Arts. Bailey Image: ALLDAY PROJECT Bailey - Photo: Kprofiles.com   Originally from Placentia, California, Bailey (nicknamed "Baior Bails") is the daughter of Judie Sok, a finalist in the 1987 Miss Korea pageant. She has two sisters, Brittany and Kylie, a dog named Thumper, and began dancing at age two. Woochan Image: ALLDAY PROJECT Woochan - Photo: Kprofiles.com   Seoul-born Woochan, an alum of OGZSCHOOL and a former trainee at Cube and BigHit , was set to debut with Trainee A before its cancellation. The youngest ever Show Me the Money 6  contestant, he launched his solo career in July 2019 and attended Hanlim Arts School. Yeongseo Image: ALLDAY PROJECT Yeongseo - Photo: Kprofiles.com   Youngseo, a pre-debut trainee for 4-5 years, trained alongside NewJeans members and competed on R U Next ?. She initially made the ILLIT lineup but left before the debut. A fan of fat macarons, she attended Kyonggi Elementary School. Band Concept The band's main concepts will showcase a mixture of outstanding creativity, bold visuals, and powerful vocals, in a bid to deliver their messages to fans. The announcement of this exciting new K-pop band came alongside a letter that gave both formal and exciting vibes at the same time! Will ALLDAY PROJECT be able to help redefine what a K-pop group can be? Or will they simply be another K-pop name, trying to find a place in what is already an oversaturated market? Meanwhile, let's check out their new debut single teaser "FAMOUS" that released on June 16 at 6 PM KST! Will the All Day Project live up to BLACKPINK's success? Have your say and comment below! #BLACKPINKProducer #CoEdGroup #KpopDebut #TheBlackLabel #NewKpopGroup #Kpop #ALLDAYPROJECT

Omniscient Reader webtoon main character in live-action adaptation. The highly anticipated live-action adaptation of Omniscient Reader’s Viewpoint is officially a movie, not a drama. Based on the popular Naver webtoon written by Sing Shong and illustrated by Sleepy-C, the film version is already drawing attention with its powerful cast and scale. Fans of the webtoon have been waiting for years, and with filming confirmed, Omniscient Reader’s Viewpoint is on its way to becoming one of the biggest Korean movie releases based on a web novel and webtoon. Omniscient Reader (2025) 전지적 독자 시점 Movie Trailer 2 | EONTALK Who Stars in the Omniscient Reader’s Viewpoint Movie? The cast lineup has fueled excitement. Leading the story is Ahn Hyo Seop as Kim Dokja, the ordinary office worker who suddenly finds himself inside the world of a novel he’s been reading. Joining him is Lee Min Ho, rumored to play Yoo Joonghyuk, the original protagonist of the in-universe novel. Other confirmed names include Chae Soo Bin, BLACKPINK's Jisoo, Nana, and Shin Seung Ho. Each actor will represent a major character in the survival-based world that mirrors the apocalyptic novel. Omniscient Reader's Viewpoint Stills Released (Credits: Studio N) Plot Overview: What Is an Omniscient Reader About? The plot centers around Kim Dokja, who is the only person reading an obscure web novel titled Three Ways to Survive the Apocalypse. One day, the world begins to collapse, and he realizes that the events of the novel are happening in real life. Unlike other characters, Dokja knows what’s going to happen next—and that’s what makes him dangerous. This is a survival-action fantasy with strong psychological themes, challenging ideas of fate, narrative, and control. Omniscient Reader's Viewpoint Webtoon Still (Credits: Naver) Movie vs. Webtoon: Will There Be Changes? Since Omniscient Reader’s Viewpoint spans over 500 chapters, the movie will likely cover only key arcs. While there is no official word yet on a part-two or sequel, insiders suggest the production may follow the Along with the Gods model—adapting multiple parts if the first film succeeds. Expect changes in pacing and character focus, especially to suit a cinematic format. Production and Release Updates Studio N, the powerhouse behind hits like Sweet Home, is producing the film adaptation. According to the most recent official poster release, Omniscient Reader’s Viewpoint is slated for a July 2025 premiere in South Korean theatres. Fans are already praising the teaser visuals, noting its high-quality CGI and action sequences reminiscent of Along with the Gods and Solo Leveling. Omniscient Reader's Viewpoint Stills Released (Credits: Soompi) Final Thoughts and What to Watch For Omniscient Reader’s Viewpoint is not just a survival fantasy—it’s a meta-narrative about stories, readers, and power. With top-tier visuals, strong casting, and a globally popular story, this movie might be Korea’s next big screen phenomenon. Despite the differences, many fans are excited to see their favorite webtoon come alive. If done right, the drama could become a gateway for non-readers to explore the source material, fueling both fandoms. What do you think: Should Omniscient Reader’s Viewpoint have been a full-length drama series instead of a movie? Let us know! #OmniscientReadersViewpoint #OmniscientReader

Attention all car fanatics out there! BLACKPINK's Jennie has just launched her own car! The singer posted on her Instagram account that her brand "JennieRubyJane" has collaborated with Porsche and Sonderwunsch. Here's what Jennie said in her post! "Something about clouds I've always been drawn to and it was my inspiration for this car. I wanted something simple with a touch of my taste inside and my Porsche team really executed exactly how I imagined ☁️ Thank you for this dream experience, now time for me to drive through the clouds in my car" Porsche has launched a new customizable scheme Sonderwunsch that lets owners design their own dream car. The word "sonderwunsch" translates to 'special wish' and gives car enthusiasts the option to customize each part of the vehicle including 3D-printed bucket seats to match the owner's body! Jennie opted for the beautiful Porsche Taycan 4S Cross Turismo model with custom trim 'JennieRubyJane' on the seat headrests and decals around the car! With the addition of baby blue accents on the wheels and decals, we can say Jennie did an amazing job with the design! What do you think about Jennie's new car? We think she did an amazing job! Let us know!

Spotting the subtle clues, viral photos, and unexpected moments connecting Lisa and Blue Pongtiwat that have the entire internet spiraling! Is BLACKPINK's Lisa publicly dating? @lalalalisa_m In the K-pop industry and among K-pop fans, there have been whispers surrounding whether or not Lisa from BLACKPINK may be dating Thai actor Blue Pongtiwat. These rumors started after some eagle-eyed fans overanalysed every single photo of the two of them in public and focused on their chemistry. Dating Publicly in K-Pop Historically, dating publicly while being in the K-pop industry has been strictly enforced and looked down upon, often leading to contracts being cancelled and fan bases being reduced. This has mainly been as a way for agencies to preserve the relatable fantasy that many fans strive for. High-profile idols dating out in the open helps dismantle these outdated industry taboos, showing that stars can maintain thriving careers alongside normal personal lives. Who Is Blue Pongtiwat? Blue Pongtiwat Tangwancharoen, born in the year 2000, is a leading Thai actor, singer, and high-fashion model who gained widespread global recognition as the star of Netflix's hit romantic comedy Ready, Set, Love. Often dubbed "Thailand's Cha Eun-woo" by fans, this has already given him access to some of the industry's most elite and veteran artists. As a top-tier star who boasts millions of social media followers, his good looks and characteristics have opened up speculation as to whether he is dating fellow Thai star Lisa. Her Own Label & Corporate Independence By launching her own label, LLOUD, Lisa has effectively severed ties with controlling agency management, opening her up to more freedom. Being free from corporate boardrooms and restrictive contracts, she holds authority over her career, image, and romantic life, allowing her to make her own decisions, control her own accounts, and date openly if she chooses to do so. Will This Open Up More Public Dating? Many fans and industry insiders have asked the question as to whether or not Lisa is setting a new, previously pretty much unheard-of precedent, as she boldly shows younger and less experienced idols that maintaining a successful and demanding career does not always require the sacrifice of personal freedom. As she enters her veteran years and as more veteran artists build independently owned agencies, it has started to create a domino effect where normalising open relationships slowly erodes the strict dating taboos of the wider K-pop industry. Fan Reactions Since the fan speculations and rumors spread online, social media has found itself in the middle of a massive K-pop debate. While many fans are supportive of the idea that Lisa is dating, other fans are concerned about her privacy rights, regardless of her relationship status. Since both stars are Thai, many fans are excited about a potential Thai power couple. Final Thoughts For the Dojeon Media team, no matter Lisa's relationship status, she has cemented her place in the K-pop industry as an independent female artist. She has made her own success and built her own independent label, and has therefore allowed herself to redefine what it means to be a modern female global icon. We wish Lisa all the best on her romantic journey and as an artist. #BLACKPINK #BluePongtiwat #Lisa #ThaiActors #CelebRumors #KpopGossip