Min Hee-Jin’s Shocking Comeback: New Label With New Boy Group Drops SOON!
- lewishooper1
- 3 minutes ago
- 2 min read
The former ADOR CEO returns with a brand-new vision—and fans are losing it! We have all the hottest details on Min Hee-jin's shocking return to K-pop!
Scandal after scandal, Min Hee-jin is set to return to the music industry after taking some time to lay low and plan her next move. Min Hee-jin’s return to the industry has sparked immediate buzz with the reveal of her new label. The announcement alone has set social media and news platforms into overdrive. Here is what we know at Dojeon Media!
New Label Reveal
Min Hee-jin, without much prior warning, has officially unveiled her new label, Ooak Records, on social media! The surprise reveal of the new label design instantly grabbed the attention of music experts, artists, and K-pop fans. Many believe this launch will redefine her creative legacy. The Dojeon team certainly hopes so, but will the bad press and desperate scandals of 2025 get brushed under the carpet? Or are they still fresh in fans' minds?
Industry Buzz
The media in the entertainment industry has already started to call this sudden launch one of the most anticipated launches of 2026. Analysts say her independence could shift long-term trends in artist branding. We believe that this relaunch could, in fact, trigger a more strategic ambition. Is she using this as a way to climb back to the top of the music industry with hopes of targeting larger entertainment companies?
Creative Direction
The Dojeon team loves the new logo! From the embroidered logo and simple design, the artistic style that has been used to create it has kept a clear vision with the logo visuals. That said, although we love the new logo, the pink flowers signal a more feminine design, which could perhaps lead to male K-pop fans becoming less engaged with her label.
Fan Reactions
K-pop fans have taken to social media and blog platforms with excitement following the new logo reveal. Some fans have called her comeback a “creative reset” for K-pop. Many are already guessing which artists may join her roster. Do you have any thoughts? If so, then we would love to hear from you!
Final Thoughts
We strongly believe that Min Hee-jin’s new chapter is shaping up to be one of the biggest industry stories of the year. She clearly has strong fan support despite her scandals, and her proven creative vision is simply like no other! OOAK Records is poised for a powerful debut. Fans won’t have to wait long — more info is dropping on February 5th.
Do you think Min Hee-jin's new approach will take off? Comment below!