The FIFA World Cup 2026 final had no shortage of unforgettable moments, but BTS made sure the halftime show became one of the biggest highlights of the night. Taking over the stage at MetLife Stadium on Sunday, July 19, the global K-pop superstars reunited to perform their record-breaking hit "Dynamite," marking another milestone after completing their mandatory military service.

When FIFA confirmed that BTS will perform at the first-ever FIFA World Cup 2026 Final halftime show on July 19, one detail immediately caught ARMY's attention: the group reportedly won't receive an appearance fee. Considering BTS are among the highest-grossing music acts in the world, it's a fair question to ask: Why would they agree to perform for free? We share the details!

South Korean football is no stranger to high expectations, but after the national team's unexpected loss to South Africa, emotions have reached a boiling point. What should have been a discussion about tactics and missed opportunities has instead become an online firestorm, with some players and coaching staff facing harsh criticism—and in some cases, cyberbullying.

With BLACKPINK approaching their 10th anniversary comeback, we at Dojeon Media thought it would be fun to compare the top two K-pop queens of festival performances! The summer of 2026 may go down as the moment BLACKPINK officially evolved beyond being just a group and became something even bigger: four global superstars building individual legacies. Who takes the crown? We discuss!

For decades, the FIFA World Cup has been the biggest sporting event on the planet. Every four years, billions of viewers tune in to watch football's greatest stars compete for international glory. But as media consumption habits evolve and younger audiences increasingly turn to digital platforms for entertainment, FIFA has faced a new challenge: how do you keep the world's most-watched event culturally relevant to the next generation? The answer, surprisingly, may be K-pop.

With the stunning announcements that both BTS and BLACKPINK's Lisa will perform at this year's World Cup, K-pop fans clashed over which would hold more prestige: BTS's finale performance or Lisa's opening ceremony. This clash again reminds fans that the BTS ARMY and BLACKPINK Blinks have turned into another chapter of the long-running rivalry between these two fandoms. Let's clear this up once and for all!