BLACKPINK's "Jump" Marks a Striking Departure from Their Signature Style
- lewishooper1
- Aug 4, 2025
- 3 min read
BLACKPINK's style in their music videos is famous for their consistent and fun formula of high-end sets, vibrant costumes, and glamorous camera-angled shots, which all play a part in the high-energy and hype experience when it comes to their music, as it creatively tells the story. Let's deep dive into their latest single, "Jump"!
BLACKPINK's style has been very successful, and it has led them to where they are today as musicians; however, with their latest high-energy single, "Jump", their reunion single showcases a surprising and significant departure from this established pattern! Let's take a look!
Uncanny and Creative Visual Departure
"Jump" opens with the five individual billboards, each introducing a member and the director of the video, Dave Myers. Before the official reveal of Lisa, Rosé, Jisoo, and Jennie in what can almost be described as camouflaged in front of the group billboard.
The video then dives into the first verse, which shows the group being adored and celebrated by a very enthusiastic crowd, before turning quickly into an unfamiliar territory as the members are shown dancing in the crowd's mouth, between their heads, and even inside their ears. Yes, you did just read that right. This goes to show the fun, creative, and groundbreaking concepts that BLACKPINK are still striving to deliver.
"Jump": BLACKPINK in Your Area and On the Dance Floor
The first verse of "Jump" immediately asserts BLACKPINK's confident swagger with lines like "Bet you’re getting it now / Rock that DDU-DU DDU-DU now" and "I walk it, yeah, I talk it / So come up with me, I’ll take you high." The pre-chorus, "Watch me running up the place / I’m already starting and my girls are on the way," reinforces this dominant, take-charge attitude, but does it have a particular meaning?
The second verse shifts to themes of sisterhood and liberation on the dance floor: "I’m with all of my sisters, got ‘em going insane... Breaking out of the system, breaking out of this cage, yeah." This could be viewed as the girls are back for this reunion, and going back to the top of the K-pop charts and re-taking their much-deserved reign. The repeated chorus then expands on women dancing and "jumping" their feelings out. The song famously concludes with BLACKPINK's signature phrase, “In your area, area.” Which screams everything BLACKPINK, we are sure as soon as you hear this, it will bring back special memories from the girls older music.
BLACKPINK's "Jump": A Playful Summer Anthem Staying True to Form (Mostly)
"Jump" largely adheres to BLACKPINK's signature style: empowerment-lite lyrics, a powerful beat, and simple yet memorable melodies. Unlike the less impactful "Pink Venom", it leans towards the infectious appeal of tracks like "Shut Down" or "Lovesick Girls". While it features the "empty chorus", a -boosted production and strong vocal performances in the verses and pre-choruses help it out. Similar to "Shut Down", there's an appealing cheeky quality – potentially due to a classical sample in the former and a slight country twang in "Jump". This showcases BLACKPINK with a playful energy, almost as if they're winking at their own immense fame. We also think that it is about time for a new summer club anthem, and the girls have definitely delivered on that.
Final thoughts
This long awaited comeback by the queens of K-pop BLACKPINK has been nothing but powerful. BLINKS all around the world are raving about it, and that explains the 61 million views that it has got in just four days! Do we really need to wonder if that number will grow? It's practically guaranteed to explode exponentially in the coming days, weeks, and months, isn't it?
What are your thoughts on "JUMP"? We would love to hear in the comments below!
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