BTS Fans, Did You Catch This? BTS Swapped Dior and Gucci for a Vietnamese Label at Their Bogotá Concert
BTS has once again made a fashion statement on its ARIRANG World Tour, but this time, the surprise came from where the outfits came from. For the opening of the Latin American leg in Bogotá, Colombia, all seven members stepped onstage in custom white looks from LJIN, a Vietnamese menswear label founded in Ho Chi Minh City.
A Surprising Fashion Choice
Stage fashion is a huge part of K-pop performances, especially for a group like BTS. The members often wear custom pieces from some of the biggest luxury fashion houses.
During the Paris leg of the ARIRANG tour in July 2026, the members wore designs connected to brands they represent, including Dior, Gucci, Celine, Louis Vuitton, Balenciaga, and Givenchy.
That made the Bogotá outfits an interesting switch-up.
The White Looks Stood Out
At Estadio El Campín, BTS opened the show in coordinated white outfits that looked anything but basic. The designs featured off-white fabrics mixed with brown treated material, creating a worn and almost burnt effect.
The looks also included ripped details, cut-outs, zippers, and straps. Some members added white fur jackets, cropped blazers, and metallic elements, giving the outfits a slightly rugged edge.
The styling matched the energy of opening songs including “Hooligan,” “Ailens” and “Run BTS.”
Meet LJIN
Fans quickly tracked down the label behind the looks. LJIN, also written as L'Jin, was founded by Vietnamese designer and entrepreneur Nguyễn Trọng Lâm in Ho Chi Minh City in 2016.
The brand shared behind-the-scenes photos and videos showing the customisation process, from developing the concepts to fitting the outfits.
LJIN also thanked BTS stylist Kim Yejin and her team, writing: “BTS (@bts_bighit) with special custom-made designs from LJIN at BTS WORLD TOUR 'ARIRANG' 2026 in Bogotá, Colombia.
A special thanks to stylist Kim Yejin and her team for this opportunity.”
Another BTS Fashion Moment Is Coming
According to the founder, teams in Korea and Vietnam worked for weeks to create outfits for all seven members. He also highlighted the significance of LJIN becoming the first Vietnamese brand to dress both BTS and BLACKPINK.
And apparently, Bogotá fans are not done yet. The founder teased that another surprise outfit set is coming for BTS’ second Bogotá concert.
What do you think of BTS' new outfit change? Do you like the look? Comment below!
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