top of page
Search

STRAY KIDS' RIAA Success Fuels Massive Merch Hype Across the US!

STRAY KIDS Official Merch Sale Draws Hundreds of K-Pop Fans in the US. Here is what the Dojeon team knows!


Image: K-pop band STRAYKIDS - Photo: nolae.nl
Image: K-pop band STRAYKIDS - Photo: nolae.nl

The Big Three


So why is STRAY KIDS becoming so popular in the US? The US has previously, up until very recently, focused on the "big three": BLACKPINK, BTS, and PSY.



Making a stand


Stray Kids have cemented their position as a main player in the K-pop market in the US, and they are backed by impressive sales figures and chart victories. The recent album release from STRAY KIDS went viral on social media for the extreme waiting lines and ranking second in album sales the band should be proud.




Their consistent success firmly places them as the second-most-accomplished K-pop act in the U.S., trailing only BTS. Adding to their expanding list of accolades, one of their beloved singles recently earned the group another notable win, so what makes them stand out in the US to other K-pop groups?



Stray Kids Solidifies U.S. Dominance with Latest RIAA Honor


The US audience, of course prefers English music, however with the rise in K-culture bands like Stray Kids are helping to put K-pop on the Western map. It is very rare for a South Korean group to snag a US Single certification, which makes it a massive milestone in the K-pop world. Let's face it, the US is one of, if not the biggest stage in the world, and only a handful of acts in the past have managed this impressive feat, and Stray Kids are definitely making their mark, and that can be seen with their recent RIAA honors. They're definitely making their mark, even if BTS still holds the top spot with their extensive collection of certified hits—including many that have soared past gold status.



Stray Kids: Connecting with America Through Honest Lyrics and Genuine Personalities


Stray Kids often tackle themes of struggle, self-discovery, identity, and mental health in their lyrics. This resonates deeply with a younger audience, offering comfort and relatability beyond typical love songs, and it also rings true for so many Americans today. Beyond their stage personas, the members are known for their chaotic yet endearing personalities, often showcased in their abundant online content (reality shows, behind-the-scenes videos, social media). This helps fans feel a genuine connection to them as individuals and as a "family. With WOKE culture in the US having hit an all time high, all of these traits that Stray Kids seem to be showcasing certainly help!



Want to read more about how Stray Kids are changing the face of K-pop? Then check out our other article;



What are your thoughts on the STRAY KIDS merch frenzy? Share your comments below!


Comments

bottom of page