We all have that burning desire to hit the "pause" button and go straight to our computers to check out the latest products our favorite K-drama actors and actresses are using. But what if the product isn't makeup, clothing, shoes, or even a car? We often break down a character's outfits and other accessories but we found a common theme in all the dramas we've watched recently, they all have the Samsung Galaxy Fold!
That's right! A phone! More importantly a Samsung phone. The biggest mobile phone manufacturer in the world is taking over K-dramas as well! We mentioned this phone quite often in our analysis of product placements in the hit series Our Blues. Shin Min Ah, the star of that show even does a perfect product demonstration within a scene!
Ever since Samsung launched the phone's unique design in 2019, it has remained a staple in almost any K-drama you see today. Global superstar boy group BTS has even collaborated with Samsung on the product! See for yourself!
Samsung is the leading manufacturer of global foldable smartphones with a 62% market share in the first half of this year and is expected to grow to over 80% in the second half, according to Counterpoint Research.
Foldable smartphones are expected to reach 16 million units this year, up from 9 million units last year, a 73% growth! (Counterpoint Research)
What do you think about this? Is this a smart way for Samsung to market its
new product? Let us know your thoughts on this phone!