From trending dances to K-pop covers, these are the most shocking K-entertainment trends of 2025! Shocking Korean social media trends of 2025 Short form K-dramas First up on our list is K-drama marketing. Although this may not sound like a shocking trend at first, the K-drama marketing trend involves the launch of short-form mini K-drama campaigns. The idea behind this is that, since many people spend time scrolling, thanks to shorter attention spans than in the past, short-form dramas can capture K-drama fans while they simply scroll. Our writer Lewis Hooper has also starred in a short-form drama, which will be released next year, so keep an eye out! K-Drama Pop-Up Stores K-drama marketing has moved beyond passive ads to focus on immersive, physical pop-up stores that allow fans to experience the drama's universe first-hand. The Dojeon team thinks these are a great way for fans to interact directly with their favorite brands, and not only this, but the pop-up store also allows amazing photos and videos to trend on social media. This year in Seoul, we have already seen the Squid Game pop-up stores and K-pop Demon Hunters ! This trend extends the viewing cycle and sustains fan enthusiasm long after the final episode, turning the set into a real-life, limited-time destination. Real-Time Idol Livestream Live streaming is nothing new; idol and actor livestreams are transforming from casual Q&A sessions into high-conversion, interactive "shoppertainment" events for their fans. Not only this, but these live events allow fans to feel a closer connection to their favorite stars, while at times being able to interact with them without the whole entourage that comes with a regular meet and greet event. This year, we have seen BTS hold numerous livestreaming events, and JENNIE (BLACKPINK) during her viral "Like Jennie" challenge promotions earlier in the year. Global Memes Memes have become a popular way for global fans to feel connected with their favorite idols. Whether they come from dance moves and catchy melodies, such as the "Gwenchana Ding Ding" meme. Originally from a Vietnamese song which was globally cemented after being embraced and performed by popular groups like ATEEZ and NCT , proving K-pop's power as a global meme accelerator, or simple nicknames and hand actions like the iconic Korean heart shape, these memes have really taken off in 2025! The Dojeon team is excited to see which memes trend in 2026! The Virtual Idol Virtual idol groups have exploded past novelty status, becoming chart-topping forces that rival human groups in sales and digital engagement. PLAVE's "Caligo Pt. 1" shattered Melon streaming and physical sales records, signaling that the digital-only group model is now a primary competitor in K-pop. Could we see more virtual K-pop groups in 2026? Cross-Border Super Collabs The music industry is prioritizing shocking, high-profile collaborations that blend Western superstars with K-pop's top artists, often mixing genres that wouldn't traditionally align. The massive success of ROSÉ's "APT." with Bruno Mars , which fuses pop with disco-rock, set the new benchmark for global chart domination. This collaboration literally took off globally and became a household song this summer! With the interest in K-culture growing each year, which cross-border super collabs could we see in 2026? Which social media trends left you shocked this year? Comment below and let the Dojeon team know! #KPopTrends #KWave #SocialMediaMarketing #KDrama #Hallyu #KPopIdols

ARMYs and BLINKs are not passive audiences—they create content, translate lyrics, organize campaigns

Is there anyone but BLACKPINK's Jisoo that can pull off a classy model-like demeanor while dancing in Dior? With more than half a million fans waiting for her first solo premiere "Flower" from her album "Me", she did not disappoint! Let's break down Jisoo's first solo premiere! Covered head-to-toe in Christian Dior, Jisoo wowed audiences with her epic solo debut. Her sophistication and facial features contributed to her stunning performance as she literally looked like she stepped off a movie set! With a variety of costume changes and studio backdrops, "Flower" gave off a very retro classic vibe that anyone around Jisoo would know, is her style! "Flower" is a simple, yet sophisticated sound with simple dance movements only to be topped with Jisoo's soothing voice! Jisoo herself was covered in amazing beautiful outfits covered in flowers that shouted "Audrey Hepburn" vibes! There was only one moment where she showed strong emotion when she ripped her pearl necklace from her neck. We can feel that through this new solo adventure, we will be able to see Jisoo "bloom" and mature into the artist she wants to become. We can't wait to see her growth and maturity as a person on this journey! Let us know what you thought about the music video. Make sure to get your copy of Jisoo's "Me" album here! #jisoo #ME #FIRSTSINGLEALBUM #YG

Behind the curtains and a step back from the limelight, some of our favorite K-pop idols have some unusual hobbies. We break down our favorites! Image: kpopstarz.com On stage in the mist of glamour, glitz, and outstanding performances, it comes as no surprise, that when they are not on stage in their glamourous outfits to thousands of screaming fans, K-pop idols might have some interesting passions. As we have learned over the years, the K-pop industry especially is notorious for being harsh with long hours, not much care for mental health, and being brutal with cancel culture , so hobbies are more than important for the mental well-being and personal growth for their high pressured careers. Some Korean celebrities probably do the same as us, such as cooking, playing games, and they help to "humanize" themselves as stars. BTS RM — Art Connoisseur Image: Kpoplat.com Many of you will be familiar with BTS' RM , although a fun fact about the star is that he is an art connoisseur and an art collector. Beyond his musical talents, he has a strong passion for contemporary art, and his collection is said to include pieces by renowned artists, and he is known to visit art galleries and museums during his much needed time off! BTS Jin — Master Chef Image: Kboo.com Kim Seok Jin, known as Jin from BTS, has turned his cooking hobby, into something more of a strong passion. It is said that during the pandemic, he gained popularity for his cooking videos, as he demonstrated his recipes and techniques along with his humor to his fans. BLACKPINK's Jennie — Photography Image: Allkpop.com Having an artistic eye and capturing moments, are both great skills to have for a budding photographer. Jennie is not shy of capturing her candid moments along with her daily life, which from time to time can be seen on her social media accounts. Her dreamy vintage like style photographs give fans a glimpse into her unique artistic perspective of life. BtoB's Yook Sung Jae — Fisherman Image: Soompi While many of us know BtoB's Yook Sung Jae for having powerful vocals, and various acting roles, he is also keen at spending some of his free time fishing. His passion for fishing started as a more causal affair, however it has evolved into a more professional hobby. He is often spotted with high end fishing gear, and he has even appeared on some variety shows showcasing his fishing skills. Do you have any unique hobbies? Let us know in the comments below. #hobbies #khobbies #kpop #kdrama #kentertainment

BLINKs and Lilies Assemble Since news of Lisa's residency broke on the internet, BLINKS and Lilies (

Unpacking the most significant cancel culture controversies and the lasting impact on the K-entertainment industry of 2025! Image: 2025 Top K-scandals - Photo: https://lens.monash.edu 2025 had no shortage of K-scandals and cancelled stars. This article will focus on the year's biggest scandals and industry fallouts, which have left fans divided and groups running back to their agents! Let's take a look at Dojeon's top five! The NewJeans/ADOR vs. HYBE Legal War First up on our list is the bitter, highly public corporate dispute between HYBE and ADOR CEO Min Hee-jin , which was escalated with ongoing legal battles and mutual accusations of poor governance and creative theft. The Dojeon Team followed this journey very closely, especially when this internal conflict threatened the stability of the highly successful girl group NewJeans , as well as exposing the volatile power dynamics within Korea's largest entertainment company. The saga highlighted the lack of transparency and trust between corporate leadership and creative subsidiaries, though it eventually led to the court ruling in favor of the record label. And despite the girls' best efforts to break free, they had no choice but to see out the remaining term on their contract. Blackpink/K-Pop Cultural Appropriation Several high-profile K-Pop groups, including Blackpink , faced renewed and intense international scrutiny regarding past instances of cultural appropriation and the use of racial slurs in their content, as well as on the red carpet. The Dojeon Team wrote about these controversies at the time, which led to intense discussions and divisions between domestic and international fan bases over where the accountability, education, and sensitivity actually came from here. The incidents showcased the increasing power of global fandom to police social and ethical behavior within the industry. Having said that, the comments from some were bias and at the same time on the other hand, did the star really care, or was it the fans which blew the situation out of proportion? Actor Kim Soo-hyun's Alleged Underage Relationship Number three on our list, are the allegations which surfaced regarding Actor Kim Soo-hyun's past relationship with the late actress Kim Sae-ron , specifically concerning the significant age gap when she was reportedly a minor. This controversy sparked widespread public outrage over ethical boundaries and led to the actor losing multiple endorsements and project roles, and once the face of supermarket giant Homeplus , and other big name retailers. The actor was literally pulled from all sponsorships within a matter of days. This event triggered a massive public discussion about the legal and moral age of consent in South Korea, as well as globally thanks to social media with K-drama fans taking the lead. EXO-CBX's Contract Battle with SM Entertainment Next on the Dojeon list, is the contractual dispute between the EXO sub-unit members (Chen, Baekhyun, Xiumin) and SM Entertainment , who continued to expose deep-seated issues regarding artists' unfair profit distribution and contract duration, which sadly, seems to be all but too common in recent years. In this case, the idols sought an injunction, alleging restrictive conditions reminiscent of the long-controversial "slave contracts" of the past. This legal fight put renewed pressure on agencies to reform industry standards for artist treatment and compensation, however although it was dealt with, will it be enough to shape the industry long term? What do you think? "Under15" Show Cancellation and Child Exploitation Concerns Last on our list is a scandal, which became a house hold taboo this year. The proposed survival show , Under15 , was met with immediate and significant public backlash, resulting in its reported cancellation or indefinite postponement. The main issue here were the concerns over the physical and psychological toll the competitive environment would take on pre-teen participants, as we have already witnessed the pressure that the industry can put on adults, sadly with some of them being unable to copy and committing suicide as a result. The public sentiment highlighted a growing intolerance for what is perceived as child exploitation in the hyper-competitive K-pop training system, and to date this topic continues to be a hot potato within many Korean homes. What do you think? Which K-entertainment scandal took you by surprise this year? Comment below and let the Dojeon Team know! #CancelCulture #MediaScandals #Accountability #SocialJustice #IndustryFallout #PublicOpinion #WokeCulture #Consequence #DigitalAge #EthicalDilemmas #Reckoning #CultureWar

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Hearts2Hearts leads the new wave of K-pop girl groups dominating 2026  (Credits: SM Entertainment) While 2026 has been filled with controversy and uncertainty for many boy groups, one thing is clear. Girl groups are absolutely dominating the K-pop scene right now. From viral rookies to powerful comebacks, female acts are not just releasing music; they are shaping trends, topping charts, and taking over social media. Here is a look at the top 5 K-pop girl group releases of 2026 so far that prove this year truly belongs to them. 1. IVE – “Bang Bang” and “Blackhole” IVE (Credits: Starship Entertainment) IVE started 2026 with a strong impact. Their pre-release track “Bang Bang” quickly dominated charts and even achieved a perfect all-kill, proving their continued dominance. They followed it up with “Blackhole” , the lead single from their album Revive+ , released on February 23, 2026. Why it stands out: Strong chart performance Signature confident concept Consistent hit-making power IVE is not just relevant; they are leading the industry right now. 2. Hearts2Hearts – “Rude!” Hearts2Hearts (Credits: SM Entertainment) One of the most talked-about rookie groups this year, Hearts2Hearts is already making waves. Their 2026 single “Rude!” quickly gained attention for its catchy sound and strong concept. Why it stands out: Fresh rookie energy Viral clips on social media Strong debut momentum They are quickly becoming one of the most exciting new girl groups to watch. 3. KiiiKiii – “404 (New Era)” KiiKii (Credits: Starship Entertainment) KiiiKiii is another rookie group turning heads in 2026. Their track “404 (New Era)” has been performing strongly on Korean charts and gaining popularity among fans. Why it stands out: Unique concept Strong digital performance Growing fandom interest They represent the new wave of experimental girl groups rising this year. 4. BLACKPINK and Jennie – “GO” and Solo Impact Blackpink (Credits: YG Entertainment) Even years into their career, BLACKPINK continues to dominate. Their 2026 release “GO” sparked massive discussion and attention across platforms. At the same time, Jennie’s solo activities and performances continue to trend globally, showing the power of individual members alongside group influence. Why it stands out: Global impact and virality Strong fandom support Continued relevance in K-pop BLACKPINK proves that top-tier girl groups are still evolving and leading trends. 5. ILLIT and NMIXX – Gen Z Favorites Rising Left: ILLIT (Credits: Belift Lab), Right: NMIXX (Credits: JYP Entertainment) Groups like ILLIT and NMIXX are continuing their momentum into 2026. ILLIT gained attention with “Not Cute Anymore” , showcasing their youthful and trendy sound. Meanwhile, NMIXX continues to hold strong with their distinct musical identity and loyal fanbase, with tracks like “Blue Valentine” still widely appreciated. Why they stand out: Strong Gen Z appeal Viral short-form content popularity Growing global fanbase These groups are shaping the next generation of K-pop girl group sound. Why 2026 Feels Like the Year of Girl Groups So far, 2026 has shown a clear pattern. Rookie girl groups are debuting strongly. Established groups are maintaining dominance. Songs are going viral faster than ever. Female idols are leading both group and solo trends. In contrast, the boy group scene has been facing more instability, making the rise of girl groups even more noticeable this year. Final Thoughts From powerful comebacks to breakout rookies, girl groups are clearly defining the sound and direction of K-pop in 2026. Whether it is chart-topping hits, viral performances, or strong concepts, these artists are proving that this year belongs to them. Which K-pop girl group's release has been your favourite so far in 2026? #Rookies #GirlGroups #ILLIT #NMIXX #BLACKPINK #KiiKii #Hearts2Hearts #IVE

#lisacrazyhorse #blinksforblackpink #weibo #chinaban

The comeback wave, hidden gems, and the tracks everyone will be talking about this month. K-Pop hits this March - Credit: Kpopmap.com March is shaping up to be a huge month for K-pop, with certain tracks exploding across Spotify and fan communities. The Dojeon team has curated these five songs, which everyone is searching, streaming, and talking about nonstop, for you to enjoy as well! These top five Spotify trends are the MUST-listen-to tracks this month! “Don’t Say You Love Me” — JIN Coming in at number one is “Don’t Say You Love Me” by Jin . Fans have literally been searching for this song because it is his big emotional solo return to the music scene. Jin's vocals have also been trending on social media, mainly thanks to the natural melodies he produces. This track is coming in at number one, because listeners are saying online that it “hits harder the more you play it". Do you agree? “Who” — JIMIN Coming in at number two is a track by another BTS member, Jimin , with "Who" . This track is trending high because fans simply love the addictive chorus and the smooth notes that Jimin belts out effortlessly. That's not all! It’s also trending because fans say it feels like a perfect mix of pop and R&B, and the Dojeon Team agrees. For some of the team, it's a track that has been on repeat! “JUMP” — BLACKPINK After being in the charts for a while, "JUMP" by BLACKPINK is still at the top of searches. For the Dojeon team, it is still a banger, which is played at least several times a day! Not only does this track simply make you feel good, but the new-era energy and performance clips have blown up online. Fans love it for its confident vibe and festival-ready sound. Have you practiced the dance routine? “FaSHioN” — CORTIS Coming in at number one for us, “FaSHioN” . Listeners have been checking this out because it suddenly climbed the charts and became a “sleeper hit". It’s catchy, stylish, and fans say it has that addictive runway-track feeling. Here at Dojeon Media, we love the upbeat and simply catchy chorus, and it is a track that has become hard to get out of our heads! “Good Goodbye” — HWASA Coming in at number five and sadly, the last track on our list is “ Good Goodbye” . K-pop fans have been searching for this track simply because Hwasa’s live performances have been going viral. The track also has an emotional hook, with a powerful tone and her signature style. Will this track be able to climb to the top of the charts? Final Thoughts These tracks are dominating conversations and playlists for a reason — they’re catchy, fresh, and shaping the March K-pop sound. The Dojeon team agrees with the top searches, and we are curious if these tracks will continue to climb and win industry awards, or if new artists are ready to come in and knock them off! If you want your playlist to feel current this month, these five are the must-adds! Which track in the top five is your most played? Comment below and let the Dojeon team know! #FebruaryKpop #KpopHits2026 #MustListenKpop #NewMusicAlert #KpopComebacks #PlaylistUpgrade Source 1

K-pop is a popular genre of music that has taken the world by storm with its catchy beats and electrifying performances. Fans of K-pop can't get enough of these top 10 tracks that have dominated the charts and captured the hearts of millions. From BTS's dance anthem "Dynamite" to Blackpink's girl-power anthem "How You Like That", these songs showcase the talents of some of the biggest names in the industry, while also reflecting the genre's unique blend of pop, hip-hop, and electronic music. Whether you're a die-hard K-pop fan or just curious, these top 10 tracks are not to be missed! 1. JISOO "FLOWER" "Flower" marks Jisoo's highly anticipated debut as a solo artist, following her success as a member of Blackpink. The song highlights Jisoo's strong vocals and striking visuals, accompanied by a visually stunning music video that showcases impressive choreography. "Flower" marks a new chapter in Jisoo's career and cements her position as a talented artist in her own right. With the help of a flower metaphor, she describes the final remains of the relationship and the closure she is seeking. This song is best enjoyed in the spring or at the end of any season, as it represents new beginnings and the opportunity to let go of what no longer serves us. Jisoo's powerful vocals and poetic lyrics make this a must-listen for anyone who has experienced heartbreak and is ready to move on. 2. BLACKPINK "Pink Venom" Blackpink's "Pink Venom" is a pre-release single from their upcoming album "Born Pink". The track is a blend of hip-hop, pop rap, dance, and EDM, and features elements of Korean traditional music. Blackpink's "Pink Venom" is a high-energy and upbeat song that would be perfect for a variety of activities. In addition to exercising, it would also be great for dancing, parties, and getting pumped up before a big game or event. The pulsing beat and catchy lyrics will have you moving and grooving in no time, making it a perfect addition to any workout or playlist! Whether you're hitting the gym or dancing in your room, "Pink Venom" is sure to get you energized and ready to take on the day! 3. (G)I-DLE "Queencard" South Korean girl group (G)I-dle have released the lead single "Queencard" from their sixth extended play, "I Feel", which was dropped on May 15, 2023, by Cube Entertainment. You should listen to Queendom (G)I-DLE music whenever you want to hear powerful and empowering feminist messages delivered through music. The group's unique sound combines traditional Korean music elements with contemporary beats and lyrics that encourage women to be proud of themselves and fight against societal expectations. Whether you're feeling confident and unstoppable or needing a boost of inspiration, Queendom (G)I-DLE music will uplift you and remind you of the strength and beauty of being a woman! 4. NewJeans "OMG" NewJeans's debut single "OMG" is a fun and upbeat K-pop track that showcases the South Korean girl group's talent and energy! This music is suitable for listening in various social settings such as parties, clubs, or during a workout. The upbeat and energetic nature of the music can excite and motivate individuals or a group of people. What makes it unique is that the track is written in both English and Korean, making it not only a fun song to listen to but also a great tool for learning some Korean words! 5. Jungkook & Latto "Seven" "Seven" is a romantic track that celebrates the joy of physical togetherness. The lyrics highlight the pleasure of spending quality time with the beloved every day of the week and experiencing the highest intensity of love. The song conveys the message that every day is perfect with a special person by your side. It is a simple, direct love song that strikes a chord with listeners who cherish their relationships! 6. TOMORROW X TOGETHER "Sugar Rush Ride" Tomorrow X Together has unveiled "Sugar Rush Ride," the lead single from their upcoming Korean EP "The Name Chapter: Temptation". The track, produced by Big Hit Music and Republic Records, was released on January 27th. It's a great song to listen to when you need a pick-me-up during a busy day or when you're feeling down. The youthful energy of TOMORROW X TOGETHER adds an extra layer of excitement to the track, making it an ideal choice for fans of K-pop music. Overall, "Sugar Rush Ride" is a great song to boost your mood and get you moving! 7. BTS "Dynamite" "Dynamite" by BTS is a popular song that was released on August 21, 2020. Listen to it while working out, jogging, or dancing to enhance your motivation and get your blood pumping! It is also a great song to listen to while driving, as it can help you stay alert and focused on the road. Additionally, "Dynamite" can serve as a mood booster during dull moments or when you need a quick pick-me-up. It's catchy tune and chorus can instantly lift your spirits and put a smile on your face! 8. IVE "I AM" "I Am" is the highly anticipated lead single from the South Korean girl group Ive's debut album "I've Ive". Listen to the "I AM" when you want to access your inner creativity. This meditation will help you tap into your imagination and give you the courage to express your unique perspective on life! It will encourage you to become more accepting of yourself and others, allowing you to break away from the constraints of conformity and embrace your individuality. Ultimately, the "I AM" IVE meditation is a powerful tool for anyone seeking to live a more vibrant and fulfilling life! 9. TAEYANG "VIBE" (feat. Jimin of BTS) "VIBE" is a soulful collaboration between Taeyang and Jimin of BTS. The smooth R&B track showcases their angelic vocals, with Taeyang's warm tone and Jimin's falsetto complementing each other perfectly. The lyrics express a deep connection and understanding between two people, despite any difficulties they may face. The music video adds to the emotional impact of the song, showing Taeyang and Jimin singing against a backdrop of stunning natural scenery. "VIBE" is a beautiful, heartfelt duet that showcases the immense talent of both artists! 10. FIFTY FIFTY "Cupid" Fifty Fifty, a South Korean girl group, has released a single album titled "The Beginning: Cupid". Listen to Fifty Fifty's "Cupid" when you're feeling conflicted about a relationship. The song explores the uncertainty and indecision that can arise when you're not sure how you feel about someone. Its catchy beat and relatable lyrics make it a great choice when you're in need of some musical therapy. Whether you're not sure if you should keep pursuing a relationship or call it quits, Fifty Fifty will remind you that you're not alone in your struggle to navigate matters of the heart! So what do you think of why we love this list? Comment below your summer playlist! #kpopplaylist #summerkpopplaylist #spotifykpop #fiftyfifty #ive #gidle #tomorrowxtogether

BLACKPINK’s Jennie calls her new single, "Mantra" , an “anthem that celebrates girl power”. We take a look at why this is, what fans are saying, and break down her new single! The Meaning Behind “Mantra” The title “Mantra” itself carries significant weight. A mantra is a word, phrase, or sound repeated silently or aloud as a form of meditation or prayer. It’s often used to calm the mind, reduce stress, and promote self-awareness. Given Jennie’s strong personality and influence, it’s not surprising that she would choose such a meaningful word for her new single, not to mention that "Mantra" is catchy and edgy. In a recent interview with NME, Jennie spoke about the message behind "Mantra", describing it as “a fun, upbeat anthem that celebrates girl power and inspires every woman to shine in her own way with confidence”. Let's take a look at the new music video for "Mantra"! The message behind the song: We can take a couple of key messages from this song. 1) Self-love and empowerment : Jennie could use the song to encourage listeners to embrace their true selves and celebrate their unique qualities, as she mentioned in her interview with NME the song is geared up to be an anthem to celebrate girl power. 2) Inner Peace and Mindfulness : “Mantra” might promote the importance of meditation and mindfulness as tools for achieving inner peace and tranquility, and it could therefore help some fans overcome obstacles that they are facing or inspire them to achieve their own dreams! Fans have also taken to social media in light of this recent release to express their opinions and excitement, let's check them out! Song length: The song length is short for a music video, as it stands at a run time of 2 minutes and 27 seconds. The average music video length is 3 minutes and 30 seconds. Some have questioned as to why the video was so short. Style and concept: Flawless is the first thing that comes to mind when we look at Jennie's style in the new music video. Each outfit and hairstyle portrays a sexy, confident, and glamorous young female artist. Some have questioned the concept of the video, as to "Why is she getting in and out of different types of cars?" Could it be a different type of car for a different year? The opening scene could be Jennie when she was a child, traveling in the car with her father and uncle, later showing different important moments in her life. In the scene where Jennie is lying around the paddling pool, in the middle of a classic "All American" suburban town, Jennie looks very relaxed, sexy, and like she had made it as a K-pop star. Perhaps this was focusing on the moment when she realized that she had all of the success, money, and (happiness) that she needed at that time as a member of BLACKPINK. What do you think? What does Jennie want to portray? The simple video is quite clear cut, Jennie wants to portray that she has come from nothing and has gained fame and success on a global scale. Jennie truly knows how to showcase her ability to captivate audiences with her powerful vocals, charismatic stage presence, and relatable lyrics which has soiled her position as one of the most sought-after and influential K-pop figures. Our thoughts There are only so many ways to say “I’m so cool, I’m the best, I’m pretty/hot/rich/fun/etc.” Me, me, me, me, me. Regardless of the musical quality, these rallying cries ring more hollow with each repetition. Cool, pretty people don’t need to talk incessantly about how cool and pretty they are — and when they do it makes them infinitely less cool. That said, I love the fierce and fashionable style that Jennie is wearing in each scene, and I think that the song could become a big hit among fans for its catchy and upbeat chorus. Let us know your thoughts on this new music video in the comments below. #mantra #Jennie #blackpink #musicvideo #kpop #vintage #style #kmusic