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From SM Trainee to Rumi’s Voice: How Andrea “Ejae” Cho Sparked the K‑Pop Voice Acting Trend
Did you know that the voice behind Netflix’s KPop Demon Hunters breakout character, Rumi, is a former SM Entertainment trainee?
Andrea “Ejae” Cho didn’t debut in a K-pop girl group—but she still became a star.
Instead of performing on stage, she helped create the music we love. Now, she’s gone viral again, this time as Rumi’s singing voice and co-writer of the hit soundtrack.
Yes, that emotional high note in “Golden”? That’s Ejae.
Disha Paul
Aug 43 min read
We Go Behind the Scenes Of WayV's New Music Video: "Tune the Band" Featuring XIAOJUN!
Our writer, Lewis Hooper, shares his on-set experience with WayV's XIAOJUN! Let's go for an exciting adventure behind the scenes of a K-pop music video filming experience!
lewishooper1
Jul 212 min read
SM Entertainment's Next Gen? Get Your First Look at SMTR25 Male Trainees!
We look at SM Entertainment's new 11-member pre-debut trainees, SMTR25! Plus, we dive into their debut concepts, introduction film, and what fans are raving about!
lewishooper1
Apr 223 min read
TV Blockade? SM Accused of Silencing Former Stars, Again.
TV Blockade? SM Accused of Silencing Former Stars, Again.
lewishooper1
Apr 42 min read
Making history: SM Entertainment shows off Artist Teaser Photos for 30th Anniversary Special Album!
Making history: SM Entertainment shows off Artist Teaser Photos for 30th Anniversary Special Album!
lewishooper1
Jan 302 min read
Celebrating 30 years! SMTOWN Live 2025 unforgettable performances galore!
Celebrating 30 years! SMTOWN Live 2025 unforgettable performances galore!
lewishooper1
Jan 212 min read
Meet SM Entertainment's Hearts2Hearts First Girl Group Since Aespa with Member Profiles!
Meet SM Entertainment's Hearts2Hearts First Girl Group Since Aespa with Member Profiles!
Disha Paul
Jan 163 min read
Is RIIZE's Seunghan's Solo Debut the Start of a New Era or a Lost Chance for RIIZE as 7?
Is RIIZE's Seunghan's Solo Debut the Start of a New Era or a Lost Chance for RIIZE as 7?
Disha Paul
Nov 18, 20242 min read
Why is SM Entertainment not making a profit? And how they're looking to turn it around!
Why is SM Entertainment not making a profit? And how they're looking to turn it around!
lewishooper1
Nov 11, 20242 min read
Overworked and constantly burnt out, we want to know: "Is the 'K-pop model' sustainable? We find out!
Overworked and constantly burnt out, we want to know: "Is the 'K-pop model' sustainable? We find out!
lewishooper1
Oct 18, 20243 min read
This Girls' Generation track has been setting social media trends! Here's why!
This Girls' Generation track has been setting social media trends! Here's why!
lewishooper1
Oct 17, 20242 min read
BBC's "Made in Korea: DEAR ALICE" gets a dose of reality. What happens next? Fans take to social media!
BBC's "Made in Korea: DEAR ALICE" gets a dose of reality. What happens next? Fans take to social media!
lewishooper1
Oct 9, 20244 min read
BBC's "Made In Korea": Dear Alice, was it all staged? Episodes 1 & 2 Reviewed!
BBC's "Made In Korea": Dear Alice, was it all staged? Episodes 1 & 2 Reviewed!
lewishooper1
Oct 4, 20243 min read
Get to Know MYTRO: SM Entertainment’s Hottest New Trot Boy Band!
SM Entertainment is collaborating with TV Chosun to debut its first trot boy band, MYTRO. The trot genre is making a strong comeback in Kore
Disha Paul
Sep 26, 20242 min read
K-pop star Moon Tae Il sacked from NCT for alleged S**ual crimes?!
The former member of NCT and its sub-units NCT U and NCT 127, Moon Tae Il, has been charged with alleged sexual crimes!
lewishooper1
Sep 5, 20242 min read
BBC acquires new entertainment series "Made in Korea: The K-Pop Experience". Will it be a hit?
BBC acquires new entertainment series "Made in Korea: The K-Pop Experience". Will it be a hit?
lewishooper1
Jul 19, 20242 min read
Former NCT member Lucas set to make his dazzling solo debut in April!
After taking a break from music, former NCT member Lucas is BACK, and ready to "WOW" us with some new music! We share all the...
lewishooper1
Mar 11, 20241 min read
K-pop fans beg JYPE/SM to remove groups associated with/promoting Starbucks
Amid the terrible controversial war in Israel-Hamas war, K-pop fans have had enough of the mega coffee chain using their K-pop idols to...
Jon Lui
Dec 28, 20232 min read
SHINee's Onew Will Release New Album in March!
Shawols (Shinee Fandom) and MVPs (Onew Fandom) stand up! SHINee's multi-talented singer, songwriter, actor, and host Onew will be...
Jon Lui
Feb 20, 20231 min read
"Birthday" Becomes Red Velvet's First Million Mini Album Sold!
#redvelvet #redvelvetmillionsellers #ReVeluv Congratuations to Red Velvet as they surpassed 1 million copies sold for their mini album...
Jon Lui
Jan 26, 20231 min read
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